Daniela Ramos Email & Phone Number

São Paulo, Brasil

• Responsible for the Ades and Del Valle brands' development in territories where the Coca-Cola Femsa bottler is present in Brazil.
• Management, monitoring, product portfolio review, and communication development for both brands.
• Launching new products, developing campaigns, and coordinating promotions.
• Management of the budget for the Ades and Del Valle brands categories (800 thousand dollars).
• Highlight the sales growth (volume) of the two categories (Juices and Dairy Drinks) above 20% over projected.
• Launch of a new SKU in Ades, change of VIS (packaging look), and brand positioning.

Porto Alegre E Região, Brasil

• Coordination and implementation of channel and trade marketing actions for self-service customers in Rio Grande do Sul and Santa Catarina to increase sales volume, market share, and business profitability.
• Management of the annual trade marketing budget and responsible for measuring results and indicators.
• Programming and monitoring the operationalization of trade activities with internal customers and suppliers.
• Planned various merchandising materials purchased and their applicability at the point of sale, analyzing their use in the market.
• Planning quarterly Combos actions for the Moderno channel (self-service) for the Coca-Cola Femsa territory in Brazil.
• Frequent visits to the market to view opportunities for actions and monitoring of competitor actions..

Porto Alegre E Região, Brasil

• Responsible for implementing trade marketing actions for self-service customers in all units of the Vonpar Bebidas group, with the aim of increasing sales volume, marketing share and business profitability.

• Elaboration of the planning, execution, and measurement of the results of the company's marketing plans.
• Planning and budgetary control of the marketing department.
• Creation of materials such as catalogs, direct mail, and other advertising materials.
• Development of the company's and EOLO's brand, developing advertising materials and packaging.
• Social media development management and web contacts.
• Development and monitoring of internal marketing campaigns.

Esteio

• Coordination of the Bettanin Group's export trade marketing team.
• Conduct periodic on-site surveys of points of sale to map markets.
• Responsible for designing, implementing, and managing promotional actions and point-of-sale materials for the external market, planning and organizing the execution of projects.
• Elaboration of the annual planning of investments in trade and management and control of the area's budget (500 thousand dollars).
• Organization of events (workshops) with partner distributors of the Bettanin Group, as responsible for hiring the entire structure and suppliers of the events and preparing the presentation content.
• Gave lectures and training to customers and distributors in countries such as Argentina, Chile, Uruguay, Bolivia, Peru, and Paraguay.

Porto Alegre E Região, Brasil

• Coordination of the Advertising and Promotions area, responsible for a team of six people (analysts and assistants).
• Operationalization of the company's communication grid with all publicity and promotion actions for the final consumer (magazines, catalogs, shop windows, stocks with cooperative funds, campaigns, and others).
• Management of the area's budget (27 million dollars) within the Corporate Marketing department.
• Responsible for monitoring the maintenance of the company's brands and for new brand creation.
• Coordination of the work of cooperative actions with partners and suppliers, such as customized campaigns, sale of space in Revista Renner and perfumery catalogs, as well as settings at the POS.
• Coordination of Renner Magazine's internal development team in partnership with editor Jussara Romão.

Porto Alegre E Região, Brasil

• Elaboration, follow-up, implementation, and budget of CRM (Customer Relationship Management) promotional actions and the products of the Financial Products Division, as well as their implementation in stores.
• Organization and monitoring of commercial promotion release processes that require a certificate of authorization from Caixa Econômica Federal and SEAE (Secretariat for Economic Monitoring).
• Elaboration, monitoring, and implementation of promotional actions in the company's perfumery area, as well as the demand for POS materials, catalogs, and CRM actions, in the perfumery area, planning and organizing.
• Development in partnership with the company's perfumery area, packaging, and creative line of Alchemic's brand.
• Development of cooperative actions with partners and suppliers, working with the trade marketing of these companies, being responsible for the sale of spaces and pieces development for these actions.
• Highlight the achievement of the goal of 5 million reais in cooperative funds.

• Responsible for contacting advertising and press agencies.
• Elaboration and implementation of promotional actions and point-of-sale materials throughout Brazil.
• Analysis of knowledge needs for training/education of the sales teams of clients and promoters, preparing, along with the marketing area, their content and form, including teaching some of them.
• Participation in the creation, implementation, and maintenance of the Relationship Programs Semper Puig Memphis and Memphis Com Você.
• Elaboration of the annual trade investment plan, based on information from each regional manager responsible for controlling the area's budget (2 million dollars).
• Participation in the diagnosis/ survey of opportunities for each of the company's ten brands and their position in the market, as well as new product launch strategies.

Mestrado Em Gestão De Novos Media, Comunicação

Pós Graduação, Gestão E Inteligência Competitiva

Bacharel, Comunicação Social - Publicidade E Propaganda