Daniela Robayo Email & Phone Number

Miami, Florida, United States

•Led the creation and implementation of pioneering event strategies, yielding a 20%+ boost in in-store brand recognition and heightened foot traffic at brand activations and events.• Supervised day-to-day operations, guaranteeing alignment with the distinctive requirements and goals of the ever-evolving event industry and clientele.• Negotiated pivotal partnerships and contracts, leading to substantial revenue and the broadening of the company's event portfolio.• Cultivated and sustained relationships with key clients, nurturing enduring partnerships with vendors and staff.• Directed a high-performing team, delivering leadership and mentorship.

Tampa, Florida, United States

• Built and maintained business relationships with key contacts at potential clients, apartment residences, and partners to get access to new opportunities.• Collaborate with business development, marketing, and other collateral materials to create proposals.• Promote brand awareness, SEO optimization, and attractive social media design.• Managed advertising and promotion of all company events through online platforms in fifteen cities.

Tampa, Florida, United States

• Supported the marketing team on projects to maximize company profits and develop marketing campaigns that aligned with the company brand voice.• Created and posted digital content on the company’s website and social media platforms. • Conducted and executed marketing strategies to manage brand and marketing initiatives.• Reviewed the analytics to assess the success of social media campaigns and recommended improvements for the future.• Managed posting schedule calendar for all company social media accounts- Facebook, Instagram, Twitter, and LinkedIn.• Monitored and responded to comments and LinkedIn direct messages in a timely manner.

Miami/Fort Lauderdale Area

• Managed 360 service for corporate events and trade shows, coordinating all logistics according to client's requirements from start to finish. • Managed the planning and execution of annual meetings and exhibitions, ensuring consistency and collaboration while following established guidelines and procedures. • Prepared event budget, secured venue, planned layouts, defined promotional materials and liaised vendors for tradeshows based on clients' requirements. • Conducted significant aspects of corporate meetings to include selecting sites, planning for all set-up tasks, building registration processes, crafting the scenography, and providing on-site staff and management. • Assisted with invoices, managing budgets, and negotiating with vendors and suppliers’ contracts.• Helped Tous jewelry increases its store sales by 8% during a Popup in-store event in New York.

Miami/Fort Lauderdale Area

· Developed and identified sales leads and pitched goods and services to new restaurant clients.· Booked and coordinated all banquet events orders for private parties and oversaw events varying in size from 2 - 180 people.· Maintained and increased department scores by 5% in a timeline of three months.· Created marketing plans for promoting private and restaurant social events.· Checked Banquet Event Orders (BEO) to ensure all guest requests had been met, ensuring the best food and beverage service was given in the guest's interest.

Miami/Fort Lauderdale Area

• Helped plan and execute corporate meetings and social events, including selecting banquet rooms, supervising check-in processes, and providing on-site management for assigned meetings.• Worked with significant corporate events assisting with invoices, timesheets, banquet orders, and audit activities.• Ensured that employee payroll was processed accurately and timely. Analyzed any issues and recommended corrective actions.• Maintained quality hotel standards to anticipate and fulfill guests' expectations as outlined in the banquet event order.• Supervised corporate and social events, providing exceptional quality of service.

Miami/Fort Lauderdale Area

· Managed a strong service-oriented professional banquet team of 18 people through training and group feedback involvement.· Ensured that employee payroll was processed accurately and timely. Analyzed any issues and recommended corrective actions.· Checked against BEOs to ensure all guest requests were in order, ensuring the best service is given before, during, and after the event.

Master Of Science In Marketing

Hospitality & Tourism Management, Meeting And Event Planning

Associate’S Degree, Hospitality Administration/Management