Daniela Rocha Email & Phone Number

DOR: People•Focused on team development and talent acquisition, overseeing recruitment, hiring, and onboarding processes.•Successfully manage and mentor a dynamic team, providing guidance and support to drive performance and foster a positive work environment.•Collaborated with the Store’s People ASM as one of the store’s hiring managers, conducting interviews and making key decisions to ensure we recruit top talent for seasonal and permanent roles.•Focus on employee engagement, development, and retention, implementing strategies that boost morale and align team goals with company objectives.•Oversee daily store operations, ensuring high standards of customer service and visual merchandising are consistently met.•Collaborate with upper management to ensure all staff are properly trained and equipped to meet sales goals and KPIs.

Grand Prairie, Texas, United States

•Led and managed a high-performing sales team, consistently driving sales and surpassing store goals and KPIs.•Provided coaching and development to team members, fostering a collaborative and motivated work environment.•Took charge of day-to-day operations, including opening and closing procedures, cash management, etc.• Supported the visual merchandising team in order to enhance the customer experience and drove sales growth.•Demonstrated strong sales and leadership skills, finishing the month as the manager with the highest sales contribution.

Grand Prairie, Texas, United States

• Demonstrated exceptional customer service and ensured a positive shopping experience.• Utilized upselling techniques to promote add-on products, and boost KPI’s. • Maintained a clean and organized sales floor in order to positively impact customer engagement.• Took initiative to assist the visual team, demonstrating a keen eye for detail leading to my selection as one of the core members of the visual team. • Consistently ranked among the top sellers, demonstrating strong product knowledge and persuasive sales techniques

Grapevine, Texas, United States

DOR: LP and Operations• Assumed the role immediately following the Store Manager, effectively overseeing store operations and ensuring the seamless flow of day-to-day activities during their absence.• Oversee Loss Prevention (LP) and Operations, conducting monthly audits and ensuring adherence to LP strategies and procedures.• Train staff on POS systems, shipment processing, visual standards, and selling strategies.• Analyze sales trends, set sales goals, and lead the team to achieve up-selling targets.• Conduct interviews and contribute to onboarding and training of new sales associates.

Grapevine, Texas, United States

DOR: Sales and Visual Merchandising• Manage visuals and merchandising, executing floor sets, maintaining store standards, and leading post-peak period recovery.• Train new staff on POS systems, visual standards, and shipment procedures.• Drive sales through effective team leadership and up-selling strategies.• Conduct interviews, onboarding, and training for new sales associates.

Dallas-Fort Worth Metroplex

**Extension of Management • Support management with visual standards and store maintenance.• Train new staff on company's visual standards and operating procedures.• Operate POS system for various transactions, including cash, card, returns, and BOPIS orders.

Irving, Texas, United States

• Collaborated on maintaining a visually appealing store.• Trained new staff on visual standards and operating procedures.• Handled various transactions using POS system.