Daniela Rodas Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, New York, United States

I worked on transformative marketing initiatives that significantly enhanced their brand identity and market presence.We redefined the company's marketing approach by integrating modern design and branding perspectives, successfully launching initiatives that boosted brand awareness and sales growth. My role involved managing cross-channel marketing planning, trend forecasting, and supporting a diverse portfolio of product, brand, and marketing initiatives. I was responsible for planning and executing product roadmaps and go-to-market strategies, ensuring alignment with the brand's core values and market demands.➤ Key Achievements:↗ Successfully sourced and implemented a groundbreaking 2-tier PCR-based sustainable beauty packaging solution for multiple SKUs. This design was both refillable and recyclable, positioning the brand as a leader in skincare innovation while reducing packaging costs significantly.↗ Amplified customer satisfaction by personally conducting daily product testing and addressing customer pain points in skincare packaging. This effort improved user experience and reduced potential liabilities.↗ Expanded influencer network and increased product reviews/ratings by collaborating with cross-functional teams, including external partners and freelancers, for content creation and product photoshoots.

New York City Metropolitan Area

• Conduct design and trend research.• Maintain and update contact database. • Engage in social media outreach. • Coordinate with designers and boutiques. • Create mood boards for fashion ads and campaigns.

Greater New York City Area

I provided friendly, accurate, and timely financial information to prospective and returning students and their families, assisting with application processes, deadlines, and requirements and directing them to appropriate university departments.I also collected and analyzed phone call volume and response times data, prepared summary reports, and supported operational projects through research, filing, and reporting.

Greater New York City Area

I managed PR & media initiatives, organized showroom merchandising, and created marketing materials for a high-profile designer collective.

Greater New York City Area

I have worked with international VIPs and teams to optimize brand engagement & outreach, facilitate trend research, manage social media channels, and maintain designer look-book & organizational systems. I also supported fashion ads and campaigns through mood board creation.

Greater New York City Area

I developed mood boards, performed design research, curated client lookbooks, and supported Fashion Week planning, including scheduling, RSVPs, and editorial coordination to ensure flawless event execution.I collaborated with designers and showrooms to manage clothing samples, maintained and updated contact lists, and efficiently facilitated drop-offs, returns, and other promotional activities.