Daniela Rogers Email & Phone Number

Manage paid media accounts for multiple clientsParticipate in client-facing meetingsAnalyze and run reporting for clients

Create, manage and optimize digital campaigns including paid search and display advertising

Austin, Tx

• Develop digital campaigns utilizing display advertising, email marketing, SEO, SEM and social media to generate new traffic and leads to the Lennar Austin website and communities• Analyze Google Analytics to measure trends in traffic and leads and optimize campaigns• Create new content and maintain accuracy on website and landing pages including 3rd party listing sites through Sitecore and JD Edwards• Utilized Adobe Dreamweaver to edit html file, A/B tested emails and ran reports in Eloqua• Execute marketing campaigns and events to promote Home Automation and Community Grand Openings• Maintain marketing budget • Utilize Adobe Creative Cloud to create and maintain marketing collateral, advertisements, flyers and email campaigns• Social Media Management though Sprinklr• Maintain Product Renderings for accuracy• Develop theme and strategy for to drive sales • Develop plan and execute realtor and sales events• Includes all Marketing Assistant position responsibilities

Austin, Tx

• Process Marketing Invoices and resolve billing issues• Assist in Website Rebrand• Manage new Model Merchandising• Schedule and maintain Community Signage• New Hire Orientation - promoted Company Culture• Maintain marketing collateral for accuracy

Austin, Tx

• Accounts Payable: manage utility, office and marketing invoices and resolve billing issues• General Administrative duties

Norwood, Ma

• Manage phone inquiries regarding clients’ 401(k) Retirement Plans, Pension and Health & Benefits while following HIPAA guidelines and IRS regulations. Focused on specific clients including, but not limited to, CBS Corporation, AIG and Colgate Palmolive• Process financial transactions including trading mutual funds and stock within a client's 401(k) while providing premier customer service• Promoted to Open Enrollment Floorwalker in August 2012. I managed 25 representatives and addressed and solved any issues that arose. I monitored their overall productiveness and provided constructive feedback. • Create training materials and conducted New Hire Training for Pension Plans and 401(k) TransactionsAdditional specialties where specific training was required:• Transaction Specialist: Process trades of mutual funds and stock for 401(k) Plans• Escalation Specialist: Achieve resolutions for escalated caller’s issues in a timely and professional manner

Kingston, Ri

• Managed Social Media for the Memorial Union• Created content and design structure for the University of Rhode Island's Student Life website• Created monthly calendar of campus events• Created Student Involvement Brochures in Adobe InDesign

Kingston, Ri

• Answered any questions students, parents, staff or faculty members have about events around campus, student life, academics, etc.

Greater Boston Area

I interned at Spaulding Rehabilitation Hospital as a Communications Assistant during the summers of 2009 and 2010.• Assisted in the rebranding process of Spaulding by working with agency to create new Marketing material, logo and website• Assisted in planning, organizing and executing hospital sponsored events including the Health and Fitness Expo, Tedy Bruschi Golf Tournament, Spaulding Stroke Reunion and Spaulding Night at the New England Revolution.• Observed and participated in meetings, video and photo shoots.• Wrote and edited articles for multiple Spaulding publications, including Spaulding Now• Managed Facebook and Twitter sites for Spaulding • Created posters and flyers in Adobe InDesign, Photoshop and Illustrator