Daniela Rollin Email and Phone Number

I am leading the design- and communication process for all EMEA campaigns within the Life Science Group & Biopharma Department. I am bringing value to planning processes, channel optimization and ROI effectiveness between Global Marketing, Product Marketing and Regional Marketing Teams. I am developing digital lead generation Campaigns & nurture campaigns and improving them according to internal goals, external perception & market trends.

In my role at Bio-Rad I am assessing regional markets and develop go to market strategies to achieve sales growth and strengthen Bio-Rad‘s position in the region:- Market Assessment & regional Analysis- Collaboration with industry associations and KOL‘s- Identifying regional opportunities within targeted customer segments- Strategic planning process and tactical implementation- Strong collaboration between Marketing & Sales organization- Focus on Lead Generation & Digital Campaigns- Development of Digital Campaigns to promote regional Activities, Events & Workshops- Tracking of Results & Reporting

(The OSRAM Lamps GmbH got carved out on 1st July of 2016 to LEDVANCE GmbH) International B2B campaign Management of Global Key Accounts. Marketing planning and coordination with up to 20 countries. Carve out communication through Customer channels during the split from OSRAM to LEDVANCE.- Trade/B2B campaigns with POS & Digital Focus- Landing Page & Content Creation for implementation at Cutomer Websites- Tracking & Reporting

Developed effective marketing strategies for THE FIZZ student housing brand and delivered impactful marketing plans. I was also responsible for planning and coordinating social media marketing, campaigns for higher national and international reach, event planning and monitoring the collaboration with external agencies. I also managed budget planning and controlling of all marketing activities and built strong external relationships and cooperations (B2B). To receive more inquiries and get further reach, my focus was on SEO, SEA and social media activities.

Responsibility for certain clients from different industries and their direct marketing and online marketing projects. I was planning sales-promotions for my clients in several cities and locations. A big part was teaching and briefing of our promotion-staff and quality management. Afterwards reports were sent to clients. I also generated content for social-media-activities and regular accounting of the newsletter-tool.

My responsibilities was key account management in different industries, offer preparation for special promotion materials, Email marketing for introducing new products (newsletter), negotiating with different providers and learning different printing techniques

Apprenticeship