Daniela Rosero Email & Phone Number

United States

Search Engine and Marketing SpecialistAVB Marketing – Sacramento, CA August 2021 to Presento Works closely with account managers and strategic partners (sales team, account executives) to createand execute revenue campaigns for VIP clients and daily monitors account/campaign spendingo Manages large group campaigns and works closely with director of marketing teams to ensure return ofinvestment for campaigns by measuring and reporting on campaign performanceo Collaborates with other marketing departments to improve results for upcoming sale cycles/campaigns by analyzing previous campaigns and promotionso Plans and executes new promotional marketing campaigns for over 1000 exclusive clients that requiremanaging a small team of 8 team members to ensure campaign execution and successo Collects and analyzes web analytics as part of managing website, social media and promotional ads;Reports findings to account manager and gives adequate recommendations for upcoming marketingstrategieso Provides project management for large group campaignso Works independently to analyze current processes and provide ways to improve results, for example,implemented the use of templates, saved audiences and optimized targeting, etc. to make futurecampaigns more efficiento Improved campaigns performances by 50% by providing recommendations on different strategies toincrease overall sales as a result of well-executed campaigns

o Successfully launched and enforced council-wide rebrand; collaborated in training multiple teams on new brand and guidelineso Works collaboratively with leadership and across marketing teams to develop campaign strategies and digital programs to promote the Girl Scout brand, the Girl Scout promise and mission in the regiono Provides inter-departmental project management to successfully execute large marketing campaigns for recruitment and ceremonial initiativeso Grew the organization’s online presence by 75% by implementing exceptional graphic design, digital best practices and incorporating innovative visual marketing elementso Responsible for the continuous improvement of the organization’s website, managing and updating the website as needed with a focus on usability and designo Produced and edited videos as part of marketing campaigns to advance targeted membership acquisition programs and increase brand exposureo Collects and analyzes web analytics as part of managing website, social media and promotional ads; Reports findings to leadership to advise marketing strategyo Provides design direction to create customized templates, marketing materials, booklets, flyers, and related collateral for target audienceso Provides quality assurance and proof editing of marketing materials to ensure consistent branding in the market

Frederick, Md

o Working with company leaders, created and implemented digital marketing strategies to increase social media and web presence by 125% o Redesigned branded mailings, social media and website to meet the company’s marketing goals and generate leads, including the implementation of SEO best practices which increased brand visibility by 75% o Collaborating with company leaders and Chamber of Commerce leaders, provided event management for private, in-person events: recruited guest speakers, enrolled participants, contracted and organized vendors, ordered materials, created a budget and arranged timeline for eventso Designed and developed templates for original marketing campaigns and collateral, including the company’s weekly e-blast and yearly newsletter distributed to over 14,000 clients o Collaborated to publish and disseminate blogs to position the company’s solutions and attract clienteleo Supported the proposal writing process to the City of Frederick and private companies to create leads

Frederick, Md

o Grew company's revenue by 75% and increased client base by 50% through the development of social media, print and online marketing strategieso Provided event management for large-scale, in-person events: created a detailed proposal, established a rational budget, initiated relationships with vendors and contracted suitable vendors/independent contractors, ordered required materials, organized and coordinated with vendors, coordinators and employees for multiple events, and constructed a timeline for evento Received the region's most prestigious awards four years in a row from the Knot and Wedding Wire through delivery of exceptional customer service o Implemented SEO best practices, and created and monitored Google and social media ads to increase online presence and generate company leadso Created proposals for clientele and developed and implemented plan of actiono Managed and trained team of 12 people, including event coordinators and designers o Acquired and managed vendor relationships that led to increase in referrals

Frederick, Md

o Established corporate identity for local companies and helped increase web presence for over 12 organizations o Increased revenue by 25% through marketing campaigns for small and medium businesses promoting SEO and Google Analytics services

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor Of Science (B.S.), Graphic Design And Web Design