Daniela Russo Email & Phone Number

Italy

Milão, Lombardia, Itália

Strategic marketing and sales intelligence for brand development in new markets: Our specialized team conducts a comprehensive analysis of the global market and each brand's moment, identifying growth opportunities and developing tailor-made strategies to position your brand successfully in new markets.

São Paulo E Região, Brasil

Since October 2021 - Consultant for Start Ups and Medium companies who plan toexpand and internationalise their brands.Between 2004 and 2012 - Working as MKT and events advisor for several communication and advertisement Brazilian agencies, focused mainly on events, BTL Campaigns, CRM. Planning and project production for local branches of multinational companies, among which Samsung, Nokia, Nike, Nestlé, Adobe, Pfizer.

Milano, Italia

- Defining the global strategy and implementation of marketing & communication plans with an omnichannel approach, maximising projects and product categories visibility and sales results through all channels.- Lead the alignment between brand and commercial strategy through close collaboration with channels and regional leaders, including merchandise, licensing and partners, creative and content teams.- Lead and engage different stakeholders on each project to successful implementations, minimizing costs and achieving the goals based on creativity and commitment.

Lugano, Switzerland

Brand image management on the following channels: multi-brand stores, department stores, franchisees, travel retail, cruise & inflight.- Creation, planning and execution of trade fairs, in store events, windows. - Coordination of on and offline media and others communication activities in line with Company commercial strategy.- Franchising PR, social media & MKT .- Managing communication and trade projects, presential oversight on product launching for Europe (Portugal, Spain, Italy, France, Switzerland, Germany, UK, Denmark, Sweden, Netherlands, Poland, Czech Republic, Slovakia, Azerbaijan, Ukraine, Russia), Middle East (Kuwait, UAE), and Asia (HK, Macau, South Korea, Thailand, Indonesia).- Budget and management control.

Lugano, Switzerland

Wholesale and Franchisee EMEA – Coordination of MKT and Communication within European and Emerging MKT networks. Managing multibrand, department stores and Franchisees MKT plan based on commercial strategy for Europe and Eastern Europe.. Communication and MKT plan development for CIS, Middle Eastern, African, and Indian Franchisee Partners.

São Paulo Area, Brazil

Namesake fashion accessories brand (LLG, SLG and Bijouterie), and development of customized corporate gifts for medium and large companies. Main corporate clients: Sul América Insurance Group, Camargo Correia Group (CCDI), Microsoft, in addition to Advertising and Events Agencies.

Moda

Public Relations