Daniela Russo Email and Phone Number
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Born in São Paulo, Brazil, creative at heart, a designer and communicator by education, and a citizen of the world since birth.After amassing 10 years of experience in Communications in my home country of Brazil, in 2013 I decided to relocate to the international fashion capital of Milan, serving as Global Wholesale Marketing and Communications Manager at Bally Swiss from 2013 to 2019. Among numerous achievements, I launched the first Wholesale Window Tour of Bally in Italy in 2014, evolving to projects with 80 simultaneous ‘Janelle’ installations globally in 2016.In 2019, I was appointed as Global Head of Omnichannel Marketing & Communication at Wolford. During my journey at Wolford, hired in a moment of Branding and Communication transformation, I got to implement the first big international celebrities and influencers seeding program, achieving 80% sell-through growth in the category essentials, and later with the Horoscope Xmas campaign delivering the highest traffic on the brand website ever registered at 1.5 million views.Since 2021, I embarked on the next chapter of my career, launching my independent consultancy, where I share the power of these 20 years of experience in luxury fashion marketing and extensive global network and relationships to launch and elevate Brazilian brands and the Brazilian fashion industry on the European and international stage.
Métier Tropical
View- Website:
- metiertropical.com
- Employees:
- 1
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Founder - Marketing And Sales ExecutiveMétier TropicalItaly
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Founder - Marketing And Sales ExecutiveMétier Tropical Jan 2023 - PresentMilão, Lombardia, ItáliaStrategic marketing and sales intelligence for brand development in new markets: Our specialized team conducts a comprehensive analysis of the global market and each brand's moment, identifying growth opportunities and developing tailor-made strategies to position your brand successfully in new markets.
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Partner, AdvisorR2Dm Lideranca E Gestao Organizacional 2004 - PresentSão Paulo E Região, BrasilSince October 2021 - Consultant for Start Ups and Medium companies who plan toexpand and internationalise their brands.Between 2004 and 2012 - Working as MKT and events advisor for several communication and advertisement Brazilian agencies, focused mainly on events, BTL Campaigns, CRM. Planning and project production for local branches of multinational companies, among which Samsung, Nokia, Nike, Nestlé, Adobe, Pfizer.
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Head Of Omnichannel - Marketing & CommunicationWolford Sep 2019 - Sep 2021Milano, Italia- Defining the global strategy and implementation of marketing & communication plans with an omnichannel approach, maximising projects and product categories visibility and sales results through all channels.- Lead the alignment between brand and commercial strategy through close collaboration with channels and regional leaders, including merchandise, licensing and partners, creative and content teams.- Lead and engage different stakeholders on each project to successful implementations, minimizing costs and achieving the goals based on creativity and commitment. -
Marketing & Communication ManagerBally Feb 2017 - Aug 2019Lugano, SwitzerlandBrand image management on the following channels: multi-brand stores, department stores, franchisees, travel retail, cruise & inflight.- Creation, planning and execution of trade fairs, in store events, windows. - Coordination of on and offline media and others communication activities in line with Company commercial strategy.- Franchising PR, social media & MKT .- Managing communication and trade projects, presential oversight on product launching for Europe (Portugal, Spain, Italy, France, Switzerland, Germany, UK, Denmark, Sweden, Netherlands, Poland, Czech Republic, Slovakia, Azerbaijan, Ukraine, Russia), Middle East (Kuwait, UAE), and Asia (HK, Macau, South Korea, Thailand, Indonesia).- Budget and management control. -
Marketing & Communication CoordinatorBally May 2013 - Dec 2016Lugano, SwitzerlandWholesale and Franchisee EMEA – Coordination of MKT and Communication within European and Emerging MKT networks. Managing multibrand, department stores and Franchisees MKT plan based on commercial strategy for Europe and Eastern Europe.. Communication and MKT plan development for CIS, Middle Eastern, African, and Indian Franchisee Partners.
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Owner & CeoDani Russo Ltda 2004 - Dec 2012São Paulo Area, BrazilNamesake fashion accessories brand (LLG, SLG and Bijouterie), and development of customized corporate gifts for medium and large companies. Main corporate clients: Sul América Insurance Group, Camargo Correia Group (CCDI), Microsoft, in addition to Advertising and Events Agencies.
Daniela Russo Skills
Daniela Russo Education Details
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Public Relations
Frequently Asked Questions about Daniela Russo
What company does Daniela Russo work for?
Daniela Russo works for Métier Tropical
What is Daniela Russo's role at the current company?
Daniela Russo's current role is Founder - Marketing and Sales Executive.
What is Daniela Russo's email address?
Daniela Russo's email address is da****@****ail.com
What is Daniela Russo's direct phone number?
Daniela Russo's direct phone number is +419161*****
What schools did Daniela Russo attend?
Daniela Russo attended Faap - Fundação Armando Alvares Penteado, Fundação Armando Álvares Penteado.
What skills is Daniela Russo known for?
Daniela Russo has skills like Marketing Strategy, Digital Marketing, Market Planning, Marketing Communications, Marketing Management, Crm, Product Development, Publicidade, Advertising, Digital Strategy, Integrated Marketing, Marketing.
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Daniela Russo
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2inforgroup.eu, gigroup.com
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