Daniela Sanoja Email & Phone Number

Responsible for the management of the animal nutrition category, specifically balanced feed for different species (cattle, pigs, poultry, fish, horses, shrimp, etc.) Functionally responsible for identifying opportunities and developing new businesses, products and services, definition and construction of the business plan and commercial strategies, definition of the portfolio of products and services, the construction and definition of the brand and product value proposition and its communication. The role also contemplates the management of the pricing strategy and the responsibility of the P&L of the category. Additionally, future projections for the business.

Management of the Dry Milling business, being responsible of definition and construction of business plan and commercial strategies for both categories, design and implementation of product portfolio strategies, brand and product value proposition, as well as managing the pricing strategy and P&L results, development and commercial projection based on the integration planning model (IBP) and identification of opportunities spaces and development of new businesses,Achievement: Identify opportunity space, define where and how to play in the flour and pasta business. Balance the business financially to achieve a positive Operating margin with a way to regain space with a volume growth of 11% between 2020-2021. Launch of a leading pasta brand in the flour category and the reconnection of traditional spaces in pasta.

Caracas, Venezuela

As a B2B marketing manager part of my duties were:-Strategy development and execution of channel plan for B2B and B2C portfolio, improving portfolio positioning, ensuring efficiency and profitability-Responsible for the development, execution, and performance of all programs designed to develop categories (oils, pasta, fat and flour) across channels, including its execution -Responsible for management and monitoring customer marketing investments-Contribute to the Company’s goals and objectives: market share, customer satisfaction, profitability and productivity performance for the different categories-Work closely with the trade key players to provide category and shopper insights to drive performance-Helping to build forecast at the integrated business program (IBP) -Help to determine opportunity space and value proposition for new developments (projects) for the company

Caracas, Venezuela

Development and implementation of activities to improve the positioning of brands in different channels. The activities touch several dimensions:-Capture the perceptions of customers and channels to determine the opportunity space and obtain more value for the company.-Determination of volume, activities and investment plan per channel.-Promote the value proposition of the different brands.-Definir of exposure standards in sales floor according to the type of channel and product.-Determination and development of activities for commerce (client and buyer).- Budget management.-Management of the agency.

Caracas, Venezuela

Development and implementation of commercial activities, oriented to the buyer and channel, to improve the positioning of the brands, profitability, market share, etc. Part of the responsibilities imply:-Development and implementation of activities directed to the trade and the buyer according to channels, example: promotions to the buyer and channel, incentives, sales promotion, branding, etc.-Development of incentives directed to the commercial sales force.-Development of promotional material according to the channel.-Development of activities to strengthen the launch of products in the channel.- Demand planning in conjunction with the planning, sales, marketing and finance departments under the IBP process.-Construction, execution and control of budgets of the sales department in the promotional area nationwide.-Development, control and analysis of profitability of the promotional investment of the clients.-Develop customer profitability report.-Build product price reports and determine gaps with the strategy.-Development of the customer's business review for the sales force.

Caracas, Venezuela

Market analysis in the massive consumption products (B2C) Includes: determination of market leaders, strategies, habits and uses consumer, market tendencies and make projections in volume and value for the sector.

Economist, Universidad Católica Andrès Bellos

Activities and Societies: Capella UCAB, Voluntarios de San TomeParticipe en la Capella UCAB Estudios de ingles Miembro de voluntarios de.

Accounting Assistant., Accounting