Daniela Sanoja Email & Phone Number

Responsible for the management of the animal nutrition category, specifically balanced feed for different species (cattle, pigs, poultry, fish, horses, shrimp, etc.) Functionally responsible for identifying opportunities and developing new businesses, products and services, definition and construction of the business plan and commercial strategies.

Management of the Dry Milling business, being responsible of definition and construction of business plan and commercial strategies for both categories, design and implementation of product portfolio strategies, brand and product value proposition, as well as managing the pricing strategy and P&L results, development and commercial projection based on the.

Caracas, Venezuela

As a B2B marketing manager part of my duties were:-Strategy development and execution of channel plan for B2B and B2C portfolio, improving portfolio positioning, ensuring efficiency and profitability-Responsible for the development, execution, and performance of all programs designed to develop categories (oils, pasta, fat and flour) across channels.

Caracas, Venezuela

Development and implementation of activities to improve the positioning of brands in different channels. The activities touch several dimensions:-Capture the perceptions of customers and channels to determine the opportunity space and obtain more value for the company.-Determination of volume, activities and investment plan per channel.-Promote the value.

Caracas, Venezuela

Development and implementation of commercial activities, oriented to the buyer and channel, to improve the positioning of the brands, profitability, market share, etc. Part of the responsibilities imply:-Development and implementation of activities directed to the trade and the buyer according to channels, example: promotions to the buyer and channel.

Caracas, Venezuela

Market analysis in the massive consumption products (B2C) Includes: determination of market leaders, strategies, habits and uses consumer, market tendencies and make projections in volume and value for the sector.

Economist, Universidad Católica Andrès Bellos

Activities and Societies: Capella UCAB, Voluntarios de San TomeParticipe en la Capella UCAB Estudios de ingles Miembro de voluntarios de.

Accounting Assistant., Accounting