Daniela Schroeder

Daniela Schroeder Email and Phone Number

Head of Global Marketing @ IPETRONIK GmbH & Co. KG
Düsseldorf, NRW, DE
Daniela Schroeder's Location
Düsseldorf, North Rhine-Westphalia, Germany, Germany
Daniela Schroeder's Contact Details

Daniela Schroeder personal email

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About Daniela Schroeder

Berufliches Profil:- 20 Jahre Marketing- und Kommunikationsmanagement in internationalen Softwareunternehmen im Bereich Healthcare, B2B- Führungserfahrung: disziplinarische und funktionale Abteilungsleitung sowie funktionsübergreifende Zusammenarbeit- Leitung von abteilungsübergreifenden Projektteams, z.B. Produktlaunches- Leitung der jährlichen Budget- und Marketingplanung inkl. vierteljährlicher Prognosen und Business Cases- Aufbau und strategische Weiterentwicklung der Marketingabteilung- Entwicklung, Umsetzung und Analyse integrierter, Customer-Centric- Marketingstrategien sowie kreativer und innovativer Vermarktungskonzepte, Fokus Digital Sales und Digital Marketing einschließlich CGI-Projekte- Weiterentwicklung der Marketing- und Markenstrategie sowie Optimierung der Medienkanäle mit Fokus auf Digital, Content Marketing und CRM- Prozessoptimierung und Verbesserung des allgemeinen Workflows in bereichsübergreifenden Teams- Auswahl und Steuerung von Agenturen und Kooperationspartnern- Persönliche Fähigkeiten: unternehmerisches, strategisches und analytisches Denken, Problemlösungsorientierung, Flexibilität, Konfliktfähigkeit, Kommunikationsfähigkeit, positive Einstellung mit optimierendem und pragmatischem Ansatz, Engagement, Kreativität, soziale Kompetenz, Durchsetzungsvermögen

Daniela Schroeder's Current Company Details
IPETRONIK GmbH & Co. KG

Ipetronik Gmbh & Co. Kg

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Head of Global Marketing
Düsseldorf, NRW, DE
Website:
ipetronik.com
Employees:
174
Daniela Schroeder Work Experience Details
  • Ipetronik Gmbh & Co. Kg
    Head Of Global Marketing
    Ipetronik Gmbh & Co. Kg
    Düsseldorf, Nrw, De
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  • Ipetronik Gmbh & Co. Kg
    Leiterin Globales Marketing
    Ipetronik Gmbh & Co. Kg May 2024 - Present
    Baden-Baden, De
    View
  • Ipetronik Gmbh & Co. Kg
    Head Of Marketing
    Ipetronik Gmbh & Co. Kg Mar 2020 - Present
    Baden-Baden, De
    Establishment of a sustainable marketing and communications strategy with a focus on digital and social selling, further development of the corporate and product brands, launch and establishment of the new Aerospace & Turbines business unit, increase in sales through lead generation campaigns and in the after-sales area, KPI development, event management, cooperation partner management, budget and personnel responsibility, expansion of the marketing department at the Düsseldorf site. Member of the working group "sustainability".
    View
  • Mips
    Head Of Marketing Healthcare It
    Mips Apr 2015 - Mar 2020
    Rebranding of the corporate brand MCS Labordatensysteme after acquisitions by MIPS in 2015. Brand management, direct marketing, sales promotion, lead generation, CRM, after sales, press and public relations, development of the group-wide social media strategy, event management, sponsoring, projects for MIPS Europe, including branding and launch of software solutions for genetics and digital pathology combined with the management of international project teams, budget and personnel responsibility.
  • Mcs Labordatensysteme Gmbh & Co. Kg
    Head Of Marketing Healthcare It
    Mcs Labordatensysteme Gmbh & Co. Kg Jun 2011 - Mar 2015
    Brand management, direct marketing, sales promotion, lead generation, CRM, after sales, press and public relations, event management, sponsoring, branding and launch of new solutions as well as new software generations combined with upgrade campaigns in the existing customer segment, budget and personnel responsibility.
  • Mcs Modulare Computer Und Software Systeme Ag
    Project Manager Marketing & Sales Healthcare It
    Mcs Modulare Computer Und Software Systeme Ag Jan 2000 - Jun 2011
    Project management marketing and sales, international marketing MCS AG. For laboratory division of the group, later spun off as "MCS Labordatensysteme": Cooperations, direct marketing, sales promotion, new customer acquisition, customer retention, trade fair organization, PR and public relations.

Daniela Schroeder Skills

Marketing Strategy Hands On Mentality Public Relations Healthcare Marketing New Customer Aquisition Direct Marketing Customer Relationship Management Product Launches Sales Promotion Brand Mangament Digital Marketing Social Media Marketing Project Management Affiliate Marketing Multi Channel Marketing Customer Acquisition Campaign Management Digital Strategy It Marketing

Frequently Asked Questions about Daniela Schroeder

What company does Daniela Schroeder work for?

Daniela Schroeder works for Ipetronik Gmbh & Co. Kg

What is Daniela Schroeder's role at the current company?

Daniela Schroeder's current role is Head of Global Marketing.

What is Daniela Schroeder's email address?

Daniela Schroeder's email address is mrsdanielaschroeder@web.de

What are some of Daniela Schroeder's interests?

Daniela Schroeder has interest in Diving, Freelancer Author, Golfing.

What skills is Daniela Schroeder known for?

Daniela Schroeder has skills like Marketing Strategy, Hands On Mentality, Public Relations, Healthcare Marketing, New Customer Aquisition, Direct Marketing, Customer Relationship Management, Product Launches, Sales Promotion, Brand Mangament, Digital Marketing, Social Media Marketing.

Who are Daniela Schroeder's colleagues?

Daniela Schroeder's colleagues are James Ingrahm, Mohan Prasad Selvaraj, Kamil Yildiz, Heiko Friedrich, Fang-Wei C., Gumer Bilalov, Yves Dohr.

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