Responsible for managing the local portfolio focused on Rum brands (Cacique & Pampero): Identify new business and consumer opportunities, develop medium/long term category strategy, implement annual portfolio plan and create/execute brand and commercial programs to generate local portfolio growth• Market share recovery behind equity and volume building initiatives (+7pp)• New strategy based on premium rum positioning that tripled brand sales• Clear definition on growth opportunities and strategic action plans for the future that consider new consumer trends and technologies

Responsible for managing Scotch portfolio (Buchanan´s, Johnnie Walker, Old Parr, Chequers, B&W, Haig Supreme)): Identify new business and consumer opportunities, develop medium/long term category strategy, implement annual portfolio plan and create/execute brand and commercial programs to generate growth beating the competition (locally and globally)• New portfolio strategy to recruit consumers in the Standard segment (new roles for existing brands Chequers, B&W, JW Red Label and Haig Supreme) that delivered +10pp in market share• Successful market launches of Buchanan’s Master & JW Double Black that increased trademark sales by 10% in volume and 17% in value in the Deluxe segment and reinforce brand equity measures• Category penetration increased in 5pp among emerging middle class consumers driven by Diageo Scotch brands

Responsible for Buchanan’s and Old Parr (leading Scotch brands in the Venezuelan market): Identify consumer insights, develop and implement annual plan based on consumer and commercial programs to reach brand objectives. Track key performance indicators during the fiscal year.• Successful launch of Buchanan’s Forever that became the benchmark for the region by incrementing the Buchanan’s brand awareness +20pp and affinity +10pp• Successful launch of Old Parr Superior increasing trademark sales by 12% • Record market share figures in Deluxe segment driven by Buchanan’s and Old Parr outstanding sales performance based on consumer and shoppers activations and brand building efforts

Responsible for the instant beverages portfolio at Nestle (Nestea, Nescafe, Nesquik and Savoy): Identify new business opportunities and consumer insights, develop and implement annual plan based on consumer and commercial programs to reach brand objectives. Track key performance indicators during the fiscal year• Successful “Vacacion Nestea” 360 platform launch: brand sales increased by 20% during the activation and remained 10% above vs the previous period • Developed new range of Nestea flavors: Creation of concept, product, packaging design, brand and marketing and commercial plans

Support brand management. Track key performance indicators during the fiscal year.• Through marketing research, discovered a new product benefit which led to a new formula and communication campaign to position the new product in consumers mind• Brand awareness increased by 4% and brand sales by 8%