Daniela Sparano (She/Her) work email
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Analysis and creativity are my daily business. I believe their combination is the key to achieving the best business strategy.Yes, luck could help as well. A digital strategy with Analysis.
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Head Of MarketingSivolaMilan, It -
Marketing ManagerSivola Mar 2023 - PresentMilano, Lombardia, Italia
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Digital Marketing ManagerWhoopsee Nov 2021 - Feb 2023I'm working on Whoopsee and its partner's growth, thanks to our data-creative strategy. Strategy is so important in a start-up mindset, also a lot of strong nerves!I oversee deployment in support of all Whoopsee media marketing and branding strategies. I keep current with all aspects of the marketing mix including social media strategy, and digital and traditional media plans.Tasks• Coordinating branded activation and editorial plan analysis• Developing business & digital marketing strategy• Finding and managing old and new clients to improve their partnership with Whoopsee• Ongoing integrated boost and e-commerce campaigns (Meta & Google), increase bookings and grow revenue• Managing the Business Development department, helping it reach revenue goals• Developing content across all digital and marketing channelsToolsTableau, Crowdtangle, Meta & Google Analytics, Excel, Keynote, PowerPoint, DataStudio -
Content AnalystWavemaker Italy Apr 2021 - Nov 2021MilanoDigital and advertising campaign analysis for big companies in the entertainment area (Sky, Now).The part of my job was to analyze data and find the best digital strategy to improve brands communication and their awareness on social media (Facebook, Instagram, LinkedIn, TikTok and Twitter).Other brands: Rilastil, Noberasco, Hill's, Skytg24Tools:Social Bakers, Excel, Talk Walker & Buzzoole -
Business And Marketing IntelligenceFreeda Media Mar 2019 - Apr 2021Milano, Lombardia, ItaliaMy job's best part consists of transforming metrics into successful marketing campaigns and creating editorial strategic guidelines for social contents (All social platforms FB, IG and YT). The algorithm is the most used word in my job.I identify trends, insights and optimize the budget or strategy based on the insights.Analyzing the content progress by Freeda (and other brands), communication result, planning activities with the editorial team, and collaboration with the Data Science area, monitoring the evolution of the social platforms and management of the campaigns (on Facebook, Instagram and YouTube).Tools:Crowdtangle, Tableau, Facebook Business Manager, Instagram & Facebook insights, Asana, Tubular, YouTube Insights -
Copywriter MarketingVirgo29 Creative Agency Jun 2020 - 2020 -
Web And Data AnalystThe Fool S.R.L. Oct 2017 - Feb 2019Milano, ItaliaWhat I did:- Web and data analysis- Digital Strategy- Web Copywriting - Native Advertising- Web Reputation - Digital and Social Media Analysis (KPI)- Found Targets and Personas for your business- Data quality (cleansing, enrichment)- Make report crisis, risk and found a possible solutions- Benchmark with competitors- Problem solvingBrands: Banca Mediolanum, Sky, Compass, Ferrero, MediasetTools:-Crimson Hexagon-Fanpage Karma-Google Analytics-Follower Wonk-Klear-PostPickr-Facebook, Twitter and Instagram Insights-Facebook Audience Insights- Google Trend -
Data AnalystThe Fool Srl Oct 2016 - Sep 2017Milano, ItaliaWhat I did:- Data Warehousing- Digital and Social Media Strategy- Data Mining (Algorithm of clustering, classification, sequential pattern, time series)- Web analytics- Analysis Conversations and KPITools:-Crimson Hexagon-Fanpage Karma-Follower Wonk-Google Analytics-Follower Wonk-Klear-PostPickr-Facebook, Twitter and Instagram Insights-Facebook Audience Insights
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Public Relations Director (Fai Giovani Avellino)Fai - Fondo Ambiente Italiano Sep 2013 - Sep 2016Avellino, ItaliaWhat I did:- Create Events- Art guide- Content curation (Facebook, Twitter, Instagram)- Live Tweeting during event- Create connections with different people -
Collaboratore IndipendenteRural Hub 2015 - 2016What I did:-Jr. Researcher (Open Data, Social Innovation, Rural Innovation and Blockchain)-Social Media Curator-Editor-Live Tweeting-Event managerTools:- Wordpress- PostPickr- Arduino- Hootsuite-Power Point
Daniela Sparano (She/Her) Skills
Daniela Sparano (She/Her) Education Details
Frequently Asked Questions about Daniela Sparano (She/Her)
What company does Daniela Sparano (She/Her) work for?
Daniela Sparano (She/Her) works for Sivola
What is Daniela Sparano (She/Her)'s role at the current company?
Daniela Sparano (She/Her)'s current role is Head of Marketing.
What is Daniela Sparano (She/Her)'s email address?
Daniela Sparano (She/Her)'s email address is da****@****vola.it
What is Daniela Sparano (She/Her)'s direct phone number?
Daniela Sparano (She/Her)'s direct phone number is +3934844*****
What schools did Daniela Sparano (She/Her) attend?
Daniela Sparano (She/Her) attended Università Degli Studi Di Napoli 'federico Ii', Università Degli Studi Di Salerno / University Of Salerno.
What are some of Daniela Sparano (She/Her)'s interests?
Daniela Sparano (She/Her) has interest in Arts And Culture.
What skills is Daniela Sparano (She/Her) known for?
Daniela Sparano (She/Her) has skills like Marketing Communications, Organizational Leadership, Market Research, Statistics, Editing, Social Media Marketing, Social Networking, Microsoft Excel, Strategia Di Marketing, Social Media, Lavoro Di Squadra, Project Management.
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