Daniela Sparano (She/Her) Email & Phone Number

Milan, It

Milano, Lombardia, Italia

I'm working on Whoopsee and its partner's growth, thanks to our data-creative strategy. Strategy is so important in a start-up mindset, also a lot of strong nerves!I oversee deployment in support of all Whoopsee media marketing and branding strategies. I keep current with all aspects of the marketing mix including social media strategy, and digital and traditional media plans.Tasks• Coordinating branded activation and editorial plan analysis• Developing business & digital marketing strategy• Finding and managing old and new clients to improve their partnership with Whoopsee• Ongoing integrated boost and e-commerce campaigns (Meta & Google), increase bookings and grow revenue• Managing the Business Development department, helping it reach revenue goals• Developing content across all digital and marketing channelsToolsTableau, Crowdtangle, Meta & Google Analytics, Excel, Keynote, PowerPoint, DataStudio

Milano

Digital and advertising campaign analysis for big companies in the entertainment area (Sky, Now).The part of my job was to analyze data and find the best digital strategy to improve brands communication and their awareness on social media (Facebook, Instagram, LinkedIn, TikTok and Twitter).Other brands: Rilastil, Noberasco, Hill's, Skytg24Tools:Social Bakers, Excel, Talk Walker & Buzzoole

Milano, Lombardia, Italia

My job's best part consists of transforming metrics into successful marketing campaigns and creating editorial strategic guidelines for social contents (All social platforms FB, IG and YT). The algorithm is the most used word in my job.I identify trends, insights and optimize the budget or strategy based on the insights.Analyzing the content progress by Freeda (and other brands), communication result, planning activities with the editorial team, and collaboration with the Data Science area, monitoring the evolution of the social platforms and management of the campaigns (on Facebook, Instagram and YouTube).Tools:Crowdtangle, Tableau, Facebook Business Manager, Instagram & Facebook insights, Asana, Tubular, YouTube Insights

Milano, Italia

What I did:- Web and data analysis- Digital Strategy- Web Copywriting - Native Advertising- Web Reputation - Digital and Social Media Analysis (KPI)- Found Targets and Personas for your business- Data quality (cleansing, enrichment)- Make report crisis, risk and found a possible solutions- Benchmark with competitors- Problem solvingBrands: Banca Mediolanum, Sky, Compass, Ferrero, MediasetTools:-Crimson Hexagon-Fanpage Karma-Google Analytics-Follower Wonk-Klear-PostPickr-Facebook, Twitter and Instagram Insights-Facebook Audience Insights- Google Trend

Milano, Italia

What I did:- Data Warehousing- Digital and Social Media Strategy- Data Mining (Algorithm of clustering, classification, sequential pattern, time series)- Web analytics- Analysis Conversations and KPITools:-Crimson Hexagon-Fanpage Karma-Follower Wonk-Google Analytics-Follower Wonk-Klear-PostPickr-Facebook, Twitter and Instagram Insights-Facebook Audience Insights

Avellino, Italia

What I did:- Create Events- Art guide- Content curation (Facebook, Twitter, Instagram)- Live Tweeting during event- Create connections with different people

What I did:-Jr. Researcher (Open Data, Social Innovation, Rural Innovation and Blockchain)-Social Media Curator-Editor-Live Tweeting-Event managerTools:- Wordpress- PostPickr- Arduino- Hootsuite-Power Point

Comunicazione Pubblica Sociale E Politica, Social Innovation, 110 E Lode

Digital Strategy, Open Data and Blockchain for a New Rural Innovation

Laurea, Sociology, 110