Recently cited in the Harvard Business Review for “bringing the brand back”, Daniela has built her career around taking brands and building them into thriving businesses. She has also gained a great deal of experience in the M&A field by playing a key role in the $2.9 billion sale of the Nestle Confections & Snacks division to Ferrero, the owner of major brands like Nutella, Kinder and Tic Tac.An entrepreneurial minded leader with 15+ years in CPG and 20+ years in business, Daniela is currently the CMO at Popcornopolis, an LA-based brand that is known for manufacturing and marketing one-of-a-kind gourmet popcorn. Working alongside a dedicated and focused leadership team, she recently helped close a sale of Popcornopolis to Grupo Bimbo, a multi billion dollar CPG company. Prior to her current role, Daniela was a General Manager of Digital Growth Division at Blaze Pizza, taking the Blaze brand to the next phase of growth. She also served as the Head of Marketing for this fast growing, all-natural pizza concept backed by LeBron James. At Nestle, Daniela led a $1.1 Billion Confections & Snacks division of Ferrara through the complex integration between Nestle, Ferrara and Ferrero, post acquisition. Prior to this assignment, she led a half billion dollar portfolio of Confections brands. Daniela and her team were responsible for driving exceptional growth on the business, outpacing the category. Using that same type of entrepreneurial spirit, Simpson also previously built the $100MM+ Skinny Cow brand from the ground up.Areas of expertise: CPG industry, Retail/Restaurant industry, natural foods, consumer products, people leadership, brand building and brand portfolio management, growth strategy, innovation/product pipeline development, e-commerce, consumer insight, category insight, integrated marketing including social media, influencer marketing, digital advertising, public relations and traditional media.