Chief Marketing Officer
CurrentDel Real is a high growth brand that is on a mission to become the most loved ambassador of Hispanic fresh foods in the U.S.
Jan 2024 - Present
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Daniela Simpson Email & Phone Number
Chief Marketing Officer at Del Real, CMO, GM, Ex-Nestle Executive
at
Del Real Foods
1 work email found
@popcornopolis.com
2 phones found area 310
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Marketing Officer at Del Real, CMO, GM, Ex-Nestle Executive
Location
Los Angeles Metropolitan Area, United States, United States
Who is Daniela Simpson? Overview
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Quick answer
Daniela Simpson is listed as Chief Marketing Officer at Del Real, CMO, GM, Ex-Nestle Executive at Del Real Foods, based in Los Angeles Metropolitan Area, United States, United States. AeroLeads shows a work email signal at popcornopolis.com, phone signal with area code 310, and a matched LinkedIn profile for Daniela Simpson.
Daniela Simpson previously worked as Chief Marketing Officer at Del Real Foods and Board of Advisors at Punch Inc.. Daniela Simpson holds Mba, Brand Management; Strategy from Ucla Anderson School Of Management.
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{first_initial}{last}@popcornopolis.com
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Profile bio
About Daniela Simpson
Recently cited in the Harvard Business Review for “bringing the brand back”, Daniela has built her career around taking brands and building them into thriving businesses. She has also gained a great deal of experience in the M&A field by playing a key role in the $2.9 billion sale of the Nestle Confections & Snacks division to Ferrero, the owner of major brands like Nutella, Kinder and Tic Tac.An entrepreneurial minded leader with 15+ years in CPG and 20+ years in business, Daniela is currently the CMO at Popcornopolis, an LA-based brand that is known for manufacturing and marketing one-of-a-kind gourmet popcorn. Working alongside a dedicated and focused leadership team, she recently helped close a sale of Popcornopolis to Grupo Bimbo, a multi billion dollar CPG company. Prior to her current role, Daniela was a General Manager of Digital Growth Division at Blaze Pizza, taking the Blaze brand to the next phase of growth. She also served as the Head of Marketing for this fast growing, all-natural pizza concept backed by LeBron James. At Nestle, Daniela led a $1.1 Billion Confections & Snacks division of Ferrara through the complex integration between Nestle, Ferrara and Ferrero, post acquisition. Prior to this assignment, she led a half billion dollar portfolio of Confections brands. Daniela and her team were responsible for driving exceptional growth on the business, outpacing the category. Using that same type of entrepreneurial spirit, Simpson also previously built the $100MM+ Skinny Cow brand from the ground up.Areas of expertise: CPG industry, Retail/Restaurant industry, natural foods, consumer products, people leadership, brand building and brand portfolio management, growth strategy, innovation/product pipeline development, e-commerce, consumer insight, category insight, integrated marketing including social media, influencer marketing, digital advertising, public relations and traditional media.
Listed skills include Customer Insight, Brand Management, Marketing Strategy, Strategy, and 11 others.
Current workplace
Daniela Simpson's current company
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16 roles · 28 years
Daniela Simpson work experience
A career timeline built from the work history available for this profile.
Board Of Advisors
Current- Serves on the Board of Advisor to a start-up that is developing comedy-creation tools for the "Creator Economy". This includes meme-able video creation templates for TikTok & Instagram inspired by trending shows and movies.
Dec 2020 - Present
Chief Marketing Officer
- Brought in to take the brand to the next level. Working alongside a dedicated and focused leadership team, I helped close a sale to Grupo Bimbo, a multi billion dollar CPG company. - Focused on integrating the business into Grupo Bimbo and achieving the next chapter of growth. Led a dynamic team across Marketing, Design, R&D, Market Research and all.
Aug 2020 - Dec 2023
Board Of Directors
- Served on the Board of Directors for a social media start up with an explosive growth. Knit is revolutionizing the way brands drive engagement with consumers. It connects Gen Z with companies over a cause, turning Instagram likes into charitable donations.
Jan 2018 - Jan 2022
Gm, Digital Growth Division & Head Of Marketing
- In addition to leading the rapidly growing Digital Commerce leg of the business, in October 2019 Daniela took over all the brand building and sales driving efforts from the Co-founder. - Launched #BlazingItForward campaign, responding to the unprecedented pandemic. The campaign was recognized in a recent Harvard Business Review article.
Oct 2019 - Sep 2020
Gm, Digital Growth Division
- Led creation of the Digital Commerce Division including development of partnerships with 3rd party delivery providers, development of new product portfolio and P&Ls. - Collaborated with LeBron James to launch the delivery business via a social media campaign - Doubled the digital commerce business in under a year.
Feb 2019 - Sep 2019
General Manager, Sweets & Fruit Snacks Division (Ferrara)
- Led the $1.1 billion division of Ferrara USA, a subsidiary of Ferrero (owner of Nutella, Tic Tac, Ferrero Roche and Kinder)- Her role followed the $2.9 billion sale of the Nestle division to Ferrero, in which Daniela played a critical role
2018 - 2019
~1 yr
Director Of Marketing And Strategy; Confections & Global Foods
- Key player in charge of selling the business for $2.9bil to Ferrero. Developed and presented the strategies across all potential buyers.- Full P&L responsibility for the half billion dollar portfolio of 11 brands setting the vision and long term strategy- Developed and leads a team of 8 brand marketers executing the portfolio’s innovation and.
Jan 2016 - Jun 2018
Member Of Leadership Team: Confections & Global Foods ($1.5Bil Division)
As a part of the Cross-functional Leadership Team, I have been collaborating closely with President and other leaders to generate long term vision for the business while achieving short term results
Jun 2015 - Jun 2018
Marketing Manager; Confections Brands Porfolio
Manage a portfolio of 12 Nestle USA confectionary brands, leading portfolio strategy, innovation and communication resulting in a signifcant growth.
Aug 2013 - Dec 2015
Category And Sales Development Manager
Nov 2012 - Sep 2013
Marketing Manager, Skinny Cow
- Received 2013 Nielsen Breakthrough Innovation Award*- Identified white space opportunity and led development of all concepts, products and communications resulting in a significant incremental business for Nestle *Nielsen conducted an analysis of 3,439 newly introduced consumer products to determine 14 winning products that demonstrated breakthrough.
Jan 2010 - Nov 2012
Marketing Manager, Nutrition, Health & Wellness Innovation
Jul 2006 - Jan 2010
Manager, Marketing & Business Development
Designed marketing plan targeting over 30 SoCal companies in financial and consumer product industries. Resulted in increase of SoCal market penetration from 46% to 50% and revenue growth of 10% in FY’04
Jan 2002 - Sep 2004
Associate, Audit
Specialized in advertising and media/telecom while performing analytical reviews of clients’ financial statements
Jul 2000 - Dec 2001
Assistant Country Representative For Czech Republic
1998 - 2000
~2 yrs
4 education records
Daniela Simpson education
Mba, Brand Management; Strategy
Ucla Anderson School Of Management
Geneva, Switzerland, Executive Education: Women In Leadership
Imd
Bachelor'S Degree, International Business
Prague University Of Economics And Business
Master'S Degree, International Politics & Diplomacy
Prague University Of Economics And Business
FAQ
Frequently asked questions about Daniela Simpson
Quick answers generated from the profile data available on this page.
What company does Daniela Simpson work for?
Daniela Simpson works for Del Real Foods.
What is Daniela Simpson's role at Del Real Foods?
Daniela Simpson is listed as Chief Marketing Officer at Del Real, CMO, GM, Ex-Nestle Executive at Del Real Foods.
What is Daniela Simpson's email address?
AeroLeads has found 1 work email signal at @popcornopolis.com for Daniela Simpson at Del Real Foods.
What is Daniela Simpson's phone number?
AeroLeads has found 2 phone signal(s) with area code 310 for Daniela Simpson at Del Real Foods.
Where is Daniela Simpson based?
Daniela Simpson is based in Los Angeles Metropolitan Area, United States, United States while working with Del Real Foods.
What companies has Daniela Simpson worked for?
Daniela Simpson has worked for Del Real Foods, Punch Inc., Popcornopolis, Knit, and Blaze Pizza, Llc.
How can I contact Daniela Simpson?
You can use AeroLeads to view verified contact signals for Daniela Simpson at Del Real Foods, including work email, phone, and LinkedIn data when available.
What schools did Daniela Simpson attend?
Daniela Simpson holds Mba, Brand Management; Strategy from Ucla Anderson School Of Management.
What skills is Daniela Simpson known for?
Daniela Simpson is listed with skills including Customer Insight, Brand Management, Marketing Strategy, Strategy, Consumer Products, Leadership, Shopper Marketing, and Marketing Management.
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