Daniela Vega Vásquez Email & Phone Number

Costa Rica

San José, Costa Rica

• Responsible for designing multi-horizon strategic plans using OKRs, Strategic Maps, Business Model Canvas and Balanced Scorecards, achieving alignment on key priorities and driving measurable growth.
• In charge of the monthly, quarterly and annual forecasting cycles of Revenue and Operating Expenses (OPEX), driving insights to improve financial decision making and ensure business operates within acceptable boundaries.
• Oversee inventory management of green coffee of ~15 tons, valued at over $300K, supplying clients across 8 countries in Europe, USA and Asia, ensuring optimal stock levels and timely delivery to international markets.
• Conducted seasonal Price Volume Mix (PVM) evaluations and synthesized market data to identify emerging trends, analyzing YoY volumes, market conditions, and financial goals to recommend strategic price adjustments and.
• Designed and implemented the financial forecasting model using Power Query and Power BI to enhance data analytics and business performance.
• Established Internal Risk Management Controls including over 5 Standard Operating Procedures (SOP) and standardization of 6 financial templates.

Munich, Baviera, Alemania

• Conducted in-depth analysis of top-line and category performance for Accessories, Shoes, and Sports, providing actionable insights to Supply Planners on Open Orders and Intake Open to Buy (OTB) to drive operational.
• Performed ad-hoc KPI analysis (Net Merchandise Value, Return Rate, Discount Rate, AVG Sales Price, Profit Calculation, etc.) to optimize both top and bottom-line performance, ensuring alignment with financial targets.

• Acted as a trusted business partner by leveraging financial expertise to provide actionable data insights and strategic recommendations to senior management, aligning revenue and operating expenses (OPEX) with.
• Supported Pharmaceutical businesses by providing financial reporting including month end, ad-hoc analysis, and presentation materials for the MRR, QRR, and forecasting cycles (Forecast 1, 2 & 3, Long-Range Plan, and.
• Developed and deployed the X1 Key Product Forecasting Planning Tool using Alteryx and Excel, improving demand planning accuracy and enabling strategic forecasting of volume and price changes. The tool included Product.
• Proposed and implemented the X1 Key Product Forecasting Planning Tool using Alteryx and Excel, which provided the pharmaceutical partners accurate demand planning data and a template to forecast volume and price.
• Designed and implemented Internal Risk Management & Control practices, including 5+ Standard Operating Procedures (SOP), 3+ maker-checker controls and standardization of templates, streamlining operations and compliance.

Costa Rica

• Orchestrated the end-to-end organization of Citi's first Agile CoE in-person workshop in New York, engaging 100+ senior leaders across functions to align on a redesigned Quarterly Multi-Year Multi-Scenario Forecast.
• Developed and implemented success measures and Key Performance Indicators (KPIs) for the Agile Coaching team, enabling better tracking of Agile adoption and milestone completion (e.g., Customer Satisfaction, Velocity.
• Provided visualization expertise to support Agile CoE communications, enhancing clarity and impact in senior-level presentations with concise messaging and compelling narratives.

• Chosen from over 400 senior analysts across Citibank’s global finance teams to participate in the first Finance Transformation rotational program, collaborating with the Planning Transformation and Agile Center of.
• Developed an Onboarding Package that facilitated a seamless transition for 30+ new hires within the Planning Transformation and Agile Center of Excellence teams, ensuring quick integration and efficiency.
• Led the discovery phase with the Planning Product Manager and consultant team to define and launch the lighthouse project for the Planning Initiative: the new Quarterly Multi-Year Multi-Scenario Forecast.
• Worked on the FTE reconciliation for the Regional Finance Transformation Office across EMEA, APAC, and LATAM, collaborating with Regional CFOs to assess staffing needs and optimize resource allocation for global.
• Analyzed the staffing model for the Agile CoE, providing insights to determine the required number of Agile Coaches and Product Managers to support the Consent Order work over the next five years.

Costa Rica

• Led the execution of all financial planning and forecasting processes, including the Monthly Outlook Process, CCAR (Comprehensive Capital Analyst Review), MCST (Mid-Cycle Stress Test), MYF (Mid-Year Forecast), and.
• Developed and deployed an automated upload tool for Balance Sheet and Revenue accounts in Ruby using Power Query, implemented across all FP&A ICG teams in Costa Rica (TTS, Markets, BCMA and OICG). This innovation saved.
• Redesigned TTS financial closing reports, streamlining month-end processes and enhancing analytical insights for strategic decision-making, reducing operational workload by 10 hours. Won FP&A Employee of the Month of.
• Designed and implemented a consolidated reporting tool for the Cash Business team, providing multi-scenario views and granular data for all LATAM countries. This tool bridged the gap between regional and local teams.

• Successfully led the migration of ICG Operations processes from Citi Brazil to Citi Costa Rica, ensuring seamless transition and operational continuity.
• Managed financial planning and forecasting for Operating Expenses (OPEX) across multiple planning cycles, including the Mid-Year Forecast, Operating Plan, and Monthly Outlook Process.
• Developed and implemented a Headcount and Compensation tracking tool in Excel for the Brazil ICG Expenses team, improving the process and reducing cycle time by 50 hours per planning cycle. Awarded FP&A Employee of the.
• Selected from over 100 FP&A professionals to participate in Citi’s Finance Mentorship Program (2018), receiving mentorship from South Cluster CFO Vivianne Caumont.

Costa Rica

• Standardized the mapping process of NAM and APAC consumer data from local values to Global Citi Data Standards, collaborating with the Global Analytical Center in India and partnering with NAM SMEs to ensure alignment.
• Won the Maintenance Employee of the Month of December 2015 for outstanding performance in successfully implementing a high-impact project.

Costa Rica

• Developed a comprehensive 3-year strategic plan utilizing tools such as the Strategic Map, Business Model Canvas, Value Proposition Canvas, and Balanced Scorecard to align business objectives and drive long-term growth.

Bachelor’S Degree In Finance (Licenciatura), Finanzas, General

Bachelor’S Degree In Business Administration, Administración Y Gestión De Empresas, General