Daniela Vianna Email & Phone Number

Rio De Janeiro, Rj, Br

Responsável pela elaboração dos planos estratégicos de marketing garantindo a implementação, acompanhamento e resultados.Construção da UVP dos produtos em parceria com o time.Desenvolvimento e execução das estratégias de go-to-market para produtos de diferentes verticais.Liderança de todo processo de análise de mercado: pesquisa com clientes, público-alvo, pesquisas de mercado, tendências e aprofundamento das comunidades.Avaliação das ações através de BI e Gestão de CRM, transformando em insights estratégicos.Criação e implantação do plano de mídia.Planejamento e gestão das ações de Marketing Digital no desenvolvimento de e-commerce.Desenvolvimento dos projetos de inovação no Marketing em busca da melhor experiência da jornada da compra do cliente.

Rio De Janeiro

Structuring the product department aiming at improving books and courses launching process and making customers’ experience (students and franchisees) more delighting, resulting in greater dynamism, focus on customers and proximity to units, enabling a 20% increase in sales revenue.Implementation of a partnership with international publishers for the resale of books with a differentiated, modern material, contributing to attracting students and increasing customer schools loyalty.Coordination of the 'remote class' project at the beginning of the pandemic, designed to make classes possible and minimize student dropout.In charge of market analysis, competition studies, persona creation, pricing and launches, targeting both the publishing market and the digital market.Development of market study and mapping for the franchise business expansion plan.Acting as a PO in several company’s strategic projects that aimed to improve student experience.Preparation and analysis of OKRs and KPIs.Management of a six-people staff, with a collaborative profile. Reporting to the presidency and shareholders council.

Rio De Janeiro

Responsible for the research and development of a pricing study and for the launching of new ways to simplify the plaster application process in medium and large construction sites.Development of a training program for a customer delight campaign and for the launching of fast plaster application.Implementation of a study for import and launch of cement slabs.Sales research, product introduction follow-up, development of sales promotion campaigns.

Rio De Janeiro

In charge of international market studies for the import of products aiming at a better cost-benefit ratio.Market and trends mapping, preparation of pricing studies, sales forecast, budget control and merchandising.

Rio De Janeiro

Exclusive distributor of luxury perfume brands.Strategic planning for Paco Rabanne and Prada brands in Brazil.Responsible for the Prada brand repositioning among the most renowned perfumeries in the country and Paco Rabanne’s 20% increase in sales at Rede Renner.Planning of the launch campaign of Paco Rabanne Lady Million fragrance in events, promotions and public relations plan.Merchandising – in charge of the brand awareness plan, including negotiation of sales space, sale displays, sale booths, preparation of materials for POP actions.Trade marketing and merchandising team management and preparation of reports and indicators for the Head Office.

Rio De Janeiro

In charge of identifying opportunities, developing pricing and branding for chocolate shampoo – a major launch that generated a 40% sales boost and reached a new target audience, being the segment leader for 6 months.Product catalog management, market identification for new launches, negotiation with large networks for large volume sales, POP promotion and space.

Rio De Janeiro

In charge of Teacher's whisky' brand, achieving a significant increase in sales through market research, partnership in events and development of campaigns and strategies, which resulted in a market share record of 14.6% (Nielsen), 0.3% of the overall category leader.

Rio De Janeiro

I joined L’Oreal as an intern following a fierce selection process made through Mostra PUC. After 8 months, I was hired as a business analyst in the professional products division.In charge of monitoring sales, providing service to the field staff, checking stocks and monitoring openings of new points of purchase. Active participation in the Clube L’Oréal project, as one of its creators. That’s an advantage club aimed at salons, which was able to build loyalty and expand L’Oreal Professionnel brand.

Specialization, Digital Marketing

Mba, Marketing

Bachelor Of Administration, Business Administration, Administration

Pós-Graduação Lato Sensu, Marketing Digital

Master Of Business Administration - Mba, Marketing