Daniela Vilela Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

• Responsible for the development, implement and delivery of Store Training programs to all sales staff to leverage and support business development and store’s strategic objectives.
• Creation, development and implementation of training programs using a variety of delivery modes (in-person, virtual trainings, digital platforms, gamification app, one-to-one, one-to-many and role-plays during daily.
• Creation and follow-up of the training calendar encompassing all the corporate areas. Support departments in the delivery of trainings and Retail Merchandising in product trainings.
• Train the store staff to ensure proper implementation of the Client Journey and ongoing learning maintaining a widespread presence on the sales floor, supporting store team through continuous observation and targeted.
• Provide continuous coaching and feedback to the staff and Store Leadership, and follow-up of the monthly action plan of the stores and individuals.
• Monitor the effectiveness of training activities through analysis of quantitative and qualitative KPIs (sales, UPT, VPT, Customer Experience, NPS)

São Paulo E Região, Brasil

• Responsible for creating, implementing, and managing the training area for the Calzedonia Group in Brazil, leading the challenge of ensuring excellence in customer service and increasing the productivity and.
• Development of new processes, manuals, and training materials for the sales force team nationwide.
• Responsible for theoretical and practical training for Regional Managers, Store Managers, and Salespeople, mainly in the following topics: people management, sales strategies, visual merchandising, and products.
• Preparation of stores/teams and training for opening new stores, since 2014, totaling 98 stores so far.
• Participation in the launch of new collections in Italy (semi-annually) and subsequent adaptation of the materials to Brazil, followed by trips throughout the country to prepare store teams, Regional Managers, and.
• Responsible for the Visual Merchandising area of the Calzedonia Group in Brazil, monitoring the import and development of storefront materials and implementing them in all stores in the country every 15 days. Creation.

São Paulo E Região, Brasil

• Supervision of overall performance for 5 stores located in the state of São Paulo, overseeing, mainly:
• People hiring, training and management;
• Sales;
• Stores / Warehouse Inventory;
• Stores Internal layouts.

São Paulo

• Participation in the pre-operational phase of business implementation in Brazil, and then responsible for the overall performance of the two stores, supervising key areas such as:
• Hiring, training, and managing people.
• Sales.
• Inventory of stores and warehouse.
• Visual Merchandising.
• Standard and quality assurance processes.

Rio De Janeiro, Rio De Janeiro

• Responsible for sales and customer services of the multibrand clients segment.

São Paulo, São Paulo

• A consulting company focused on developing and implementing a business plan for fashion brands such as Colcci, Calvin Klein, Triton, Forum, Hering, Billabong, Element, Raphaella Booz, among others, aiming at the.
• Implementation and analysis of opinion polls conducted with retailers and multi-brand customers.
• Training for Regional Managers, Store Managers, and Salespeople.
• Application of behavioral profile tests using the DISC methodology.Main Results.
• Increased visibility and brand strengthening in the Brazilian fashion market through the opening of stores, the use of marketing tools, and customer loyalty.
• Sales growth quantitatively and qualitatively measured through surveys with multi-brand customers and end customers.

São Paulo

• General support to the Store Manager, executing processes related to:
• Customer services / attending;
• Inventory management;
• Visual merchandising;
• Telemarketing initiatives.

Bachelor'S Degree, Fashion Business

Mba, Vendas, Negociação E Resultados De Alta Performance