Event Marketing Managers are the experiential arm of the marketing strategy, in this role I helped my geography Mexico, to drive the portfolio's business and revenue objectives by creating innovative event experiences for IBM's clients.Working closely with production agencies and vendors for successful execution of the event. Responsibilities include: (1) Develop an event strategy as part of a multi-touch, surrounded with associated digital activities (webcast/Webinars) and social to drive increased and deeper client engagement. (2) Manage sponsorship, show-floor expo, the agency relationship(s) and ensuring implementation and execution of end to end event strategy and plan with highest of standards and as per event brand experience guidelines. (3) Collaborate and advice Campaign Manager on building communication plans for internal and external audiences. (4) Manage event budget, continuously monitor event performance thereby optimizing activities, ensuring marketing created revenue commitments are met post event. (5) Collaborate with Brand, Content, Product Marketing and sales teams for event messaging, content, curriculum, sessions, speakers manage the process. (6) Engage Sellers and drive to registration plans and efforts. (7) Own, manage and develop guidance, education and communication around event marketing tools, process, metrics, experiences, agency relations, best practices and response lead management in collaboration with various stakeholders.

- Worked on brand positioning among key constituencies such as Media, Influencers, Customers, Developers and Employees, developing strategic, multi-disciplinary projects every year to advance IBM's brand relevance in the country.- Led two anniversary projects: 40th Anniversary of IBM Guadalajara (2015) and 90th Anniversary of IBM Mexico (2017), involving diverse areas and functions to strengthen Employee engagement and Brand recognition in Mexico.- Worked on the architecture of 'Voices from another time' (Voces de otro tiempo) project with the Board of Trustees of National Museum of Anthropology. The first Brand Amplification project in the country open to the public, to leverage IBM's leadership in Watson as the Artificial Intelligence platform for Business.- Led the Social Brand practice in Mexico connecting our Brand strategy with the Social and Digital practices to position strategic imperatives, brand value and corporate character.- Coached Employee Engagement teams in three locations: CDMX, Guadalajara and Monterrey, connecting strengths and priorities, integrate efforts and diversify audiences internally, to reinforce our mission of having a brand ambassador on every IBMer.- Developed a role as Design Thinking facilitator for Marketing, Communications, HR, Transformation and Operations and creating special workshops for customer and partners.

- Workforce Enablement and Brand: Responsible for a team of creatives in charge of internal channels and communications practices aim to enable employees at IBM Technology Campus to work towards the IBM Strategy- PR and Influencer Relations: Responsible for IBM's strategy to reach key influencers and media to position IBM's leadership in business and technology innovation within key audiences across México- Advisory for Regional Sales Teams to drive IBM overall message and brand perception through PR activities, enablement initiatives and client references to drive a positive impact on business results

- Change Management strategies for Project Implementation/Deployment- Succesful implementation of 2-way communication strategies (Feedback tool, Talk2me program)- Design and Deployment guidelines for Organizational Culture, Labor enviroment, Organizational Development, Communication and Education Campaigns- Corporate Image- Support to Public Relations and Social Responsibility initiatives- Communication messages (mailing) and intranet administration- Facilitator for "Effective communication" training and "Frontline Leaders Program"

- Graphic design- Writting articles- Event photo coverage- Follow up on specific tasks for deployment of Corporate Programs