Daniela White Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Dubai, Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai

Consulting and steering of General Distributors (GDs) across the GCC and Levant region on all aspects of the global and regional marketing strategy to leverage a strong brand perception in the regionImprovement and handling the monitoring process of the Annual Marketing Dealer Bonus scheme (AMB) and full control of Marketing budgetResponsibility for all tactical marketing measures that were taken through digital channels in close collaboration with the GDs and MBCME's Sales department… Show more Consulting and steering of General Distributors (GDs) across the GCC and Levant region on all aspects of the global and regional marketing strategy to leverage a strong brand perception in the regionImprovement and handling the monitoring process of the Annual Marketing Dealer Bonus scheme (AMB) and full control of Marketing budgetResponsibility for all tactical marketing measures that were taken through digital channels in close collaboration with the GDs and MBCME's Sales department to enhance sales & customer opportunities in a very targeted way (generation of qualified leads) Close collaboration with cross-functional teams including Sales, Product & Price, PR and Network to deliver on short and long-term business objectives Adaptation and execution of local strategic marketing plans and approvals of material in accordance with the Mercedes-Benz brand guideline Management of a team of two Marketing Senior Executives Show less

Dubai

Marketing strategy and campaign development of respective brand topics and vehicle segments/models along the consumer journey - translating consumer insights and business objectives into actionable communication strategies and media plans (including regional advertising adaptations, competitor analysis and consideration of industry trends) Campaign execution across all defined offline and online channels as well as campaign performance optimization using insights based on data and analytics… Show more Marketing strategy and campaign development of respective brand topics and vehicle segments/models along the consumer journey - translating consumer insights and business objectives into actionable communication strategies and media plans (including regional advertising adaptations, competitor analysis and consideration of industry trends) Campaign execution across all defined offline and online channels as well as campaign performance optimization using insights based on data and analytics Management and tracking of marketing budgets, campaign performance as well as post campaign reporting for assigned campaigns to ensure set KPIs and objectives are met and learnings can be takenSteering and project management of media, digital, event and creative lead agencies ensuring best-in-class integrated campaigns with one brand voice Show less

Dubai, United Arab Emirates

Concept planning, project management and organization of regional key events, brand activations and sponsorships (e.g. Dubai International Motor Show, Formula 1, Driving & Press events) such as major product launches (S-Class, G-Class, C-Class etc.) Management of regional social media platforms and activities (social media strategy, KPI measurement, content and community management, influencer marketing, local content creations such as photo- and video shoots) Monitoring of General… Show more Concept planning, project management and organization of regional key events, brand activations and sponsorships (e.g. Dubai International Motor Show, Formula 1, Driving & Press events) such as major product launches (S-Class, G-Class, C-Class etc.) Management of regional social media platforms and activities (social media strategy, KPI measurement, content and community management, influencer marketing, local content creations such as photo- and video shoots) Monitoring of General Distributor events & brand activations to ensure an adequate brand appearance in line with the Mercedes-Benz guideline (implemented the first General Distributor approval process) Preparation of marketing monitoring and activity reports for Senior Management) Show less

Dubai, United Arab Emirates

Concept planning, project management and organization of events.Project management of social media initiatives.Support of launch campaigns and media plans for SUV range.Steering and project management of agencies.

Dubai, United Arab Emirates

Finance:• Independent managing of cost reports, marketing budget and invoice submissions, monitoring and measurement of Dealer spend reports.Strategy & Planning: • Involved in development of marketing plans as well as budget plans for the upcoming year. Event Management:• Project management of 2 individual Art events in cooperation with 'Sotheby's'• Dealer support in planning and execution of Wraith Test Drive Events across the GCC Region• Planning and… Show more Finance:• Independent managing of cost reports, marketing budget and invoice submissions, monitoring and measurement of Dealer spend reports.Strategy & Planning: • Involved in development of marketing plans as well as budget plans for the upcoming year. Event Management:• Project management of 2 individual Art events in cooperation with 'Sotheby's'• Dealer support in planning and execution of Wraith Test Drive Events across the GCC Region• Planning and execution of Ghost Series II launches in the GCC • General Dealer support in all upcoming events to ensure that the brand is adequately presented all timesDealer Marketing: • responsible for sales literature, DM's, marketing collaterals and life style items and monitoring of dealer activities compared to targets setMarketing Agencies:• creating of briefings and event guidelines, coordination and communication between RR, dealers and agencies Show less

Dubai, United Arab Emirates

Regional Marketing Department - Events and Sponsorships:• Execution of M Active Drive Road Show in Bahrain, Dubai & Qatar in liaison with BMW Event Specialist and the Markets Representatives• Coordinate set event concept with executing event agency and BMW Importer markets • Support BMW Importers for local event and sponsorship activities• Working closely with various internal/external stakeholders to successfully communicate and execute projects

Munich Area, Germany

Marketing Department- internal and external communications:• Jointly responsible for the content maintenance of the BMW M Section within the Sales and Marketing Portal Platform which provides employees as well as dealers of BMW with current information about BMW M• Creating advertising and information material, posters etc. by composing texts and slogans, following CI instructions along with selecting and processing suitable images• Developing information material and… Show more Marketing Department- internal and external communications:• Jointly responsible for the content maintenance of the BMW M Section within the Sales and Marketing Portal Platform which provides employees as well as dealers of BMW with current information about BMW M• Creating advertising and information material, posters etc. by composing texts and slogans, following CI instructions along with selecting and processing suitable images• Developing information material and presentations for internal and external use in German and English• Selection and dispatch of film footage and graphic materials Show less

Bachelor Of Arts (B.A.), Media Management, Focus: Marketing, Final Grade: 1.3 (Degree With Distinction)

Top-ranked (A) university in the “CHE-Ranking"

A-Level

Bilingual Program: English