Daniela Alarcón Cely Email & Phone Number

Bogotá, Bogota, Co

Bogotá, Distrito Capital, Colombia

Bogotá, Distrito Capital, Colombia

Bogotá, Distrito Capital, Colombia

Bogotá D.C., Colombia

Responsibilities:- Develop and execute the strategic marketing and communications plan for the Faculty in conjunction with the other communications and marketing team members.- Lead the structuring of the Continuing Education course portfolio by establishing the marketing strategy, ensuring lead acquisition and budget compliance.- Lead the development of internal and external impact events that meet the Faculty's positioning and visibility objectives. Achievements:- Achieved over 300% growth in revenue by expanding Continuing Education course offerings representing over 1.8 M.- Increased Continuing Education course offerings by 440%.- I generated an ROI of 1,766% through the Emprende event aimed at applicants for the Master's Degree in Strategic Management of Architectural Projects.

Colombia

Responsibilities:- Plan and develop content for social media for the Faculty to increase traffic to the website and interactions on publications.- Manage social media through organic and paid digital campaigns (SEO and SEM), strengthening visibility, program positioning and lead acquisition.- Analyze statistics of the different campaigns implemented, ensuring compliance with KPIs.Achievements:- Achieved a 56% increase in enrollees in the Graduate School of the Faculty through Inbound Marketing and paid advertising in Google Ads and Facebook Ads.- Increased by 70% the digital community in social media through an SEO and SEM strategy.

Responsibilities:- Design and produce graphic material, promotional pieces, product catalogues and merchandising to support various strategies: advertising, positioning, brand image, promotion and event support.- Manage the website and social networks supporting the positioning and growth of the company. - Support trade shows and events logistics to ensure brand visibility and lead attainment.Achievements:• I created the guidelines for the company's first brand manual that allowed graphic unity in communications and made a better positioning of the company in online and offline media.• Manage the website and social networks for the positioning and growth of the company. • Support logistics in fairs and events to ensure brand visibility and lead generation.

Bogotá

Responsibilities:- Design promotional material to support commercial management.- Manage the website and develop content that provides updated product information.- Manage social networks to increase company visibility and strengthen communication with customers.Achievements:- I proposed the company's incursion into social networks and created the Facebook profile generating a community of more than 1,000 followers during the first six months.

Bogotá, Colombia

Responsibilities:- Support marketing activities directed to different segments: mass, corporate and internal customers.- Manage and select suppliers for print, media placement, BTL, market research and POP material, ensuring budget compliance.- Support the logistics of opening events, activations and loyalty events.Achievements:- I supported developing the first event for preferential banking that increased savings for this segment.

Master In Marketing, Magister En Mercadeo

Marketing And International Business