Daniela Araujo Email & Phone Number

Portland, Or, Us

Santa Clara, California, Us

Supports multiple groups at Intel DMM - connecting internal stakeholders and agencies with relevant information and processes for success in engagements and timely deliverables.

Portland, Or, Us

Facilitated the launch of Enigma Health, an innovative behavioral health start-up and member of Cambia Health family of companies. Increased online enrollment rates 100% within one month as a result of strategic planning and execution of patient screening portals.Accomplishments: - Developed digital market research strategies that generated over 800 patient surveys. - Planned and managed the creation of online patient portals that pre-qualified over one thousand patients, increasing enrollments rates.- Created and managed marketing strategies that generated over 300 leads at National Healthcare conferences. - Managed and executed the creation of Enigma Health logo, website and content in less than 5 weeks.- Established patient communication guidelines as a result of consumer digital market research initiatives and interviews with CEO and psychologist team.- Delivered patient e-learning tool prototype with limited budget and resources.Responsibilities:- Facilitated the launch and implementation of Clinic and Health Plan pilots creating projects timelines, assigning and managing tasks, supporting engagement and acquisition of teams, conflict resolution and status reports to CEO.- Acquired, cultivated and maintained strategic relationships with cross-departmental stakeholders, design and production vendors.- Manage the development and execution of content for websites, marketing materials and presentations.- Supported business development stakeholders managing project schedules, tasks and deliverables.- Conducted online market research utilizing paid media to test message and demographics to optimize website, improve consumer engagement and acquire patients to program pilots. - Monitored, tracked and analyzed campaign performance against targeted KPI’s, leveraging data and insight to develop and provide detailed reports/feedback. - Prepared SEO and content marketing strategy applying learnings from paid media.

Spokane, Wa, Us

Optimization of People To People Ambassador Program Facebook campaign. This project required: - strategic planning of post and photo ads in Social Code platform- analysis of key performance indicators- management of monthly budget based on CPA

Portland, Or, Us

Icebreaker Paid Search campaign management.- daily management to a CPA goal- weekly analysis and optimization- monthly performance report

Portland, Or, Us

Brand identity, content and social media strategy.

• Media buying strategy and optimization for big brands including Well Fargo, Schlage and Rabo Bank.• Consulting with clients on creation of Digital Media Strategy and Optimization across channels.• Optimization to meet clients ROI and Brand Awareness goals.• Web analytics customization and reporting.

• Management, optimization, analysis and reporting of Google Adwords, Yahoo Search Marketing and Bing campaigns via Mediaplex and Omniture ad serving platforms.• Presentation of performance results to client.• Account spend monitoring and forecasting.

Portland, Or, Us

• Work directly with the client to set SEM and SEO expectations, create timeline for deliverables and report on campaign metrics.• Create comprehensive SEO and PPC strategy documents for new clients. Assess campaigns and web analytics for other marketing opportunities such as social media marketing campaigns or landing page optimization.• Manage monthly PPC spend caps across major search engines and Facebook.• Track and analyze analytics data to improve campaign performance and recommend new strategies to meet marketing goals.• Write ad copy variants and perform A/B copy testing to improve CTR on existing PPC ads. Optimize site content, URLs and tags to improve organic performance.• Use Wordtracker, Keyword Discovery and Google to refine, expand and optimize client’s keyword lists for both Paid and Organic campaigns.• Build monthly, weekly and annual reports demonstrating campaign performance and optimization results.• Bid Management - Utilize DART Search and Google tools to perform bid management and optimization.• Create and refine efficient workflow processes and provided training for new team members. Assist Sales team with project scoping.

Santa Barbara, California, Us

• Management, testing and optimization of accounts with over twenty thousand keywords and four hundred ad groups per engine. Daily tasks include keyword research, bid management, account reorganization, data analysis, conversion cost monitoring, copy writing and customer service management.

Chicago, Illinois, Us

• Building online advertising display campaigns; uploading creatives to ad server; campaign performance analysis and optimization.

Bachelor'S Social Science, Political And Antropology Science

Bachelor’S Degree, Constitutional And Environmental Law

International Business And Marketing Coursework

Web Development Coursework