Daniela Aravena Email & Phone Number

Promoted from: Training Designer (12/2018 – 03/2019)Here, I spearheaded comprehensive design initiatives for a catalog of over 3,000 orthopedic products, collaborating closely with product managers and marketers to produce a wide range of materials, including brochures, IFUs, logos, PowerPoint templates, and event collateral. My focus was always on ensuring cohesive brand alignment across all deliverables, from concept to execution.To maintain consistency across the brand, I developed and enforced a detailed brand guideline manual that became the cornerstone for all touchpoints—ranging from PowerPoint presentations to external-facing materials and the company’s redesigned website. These efforts not only ensured visual uniformity but also reinforced the company’s credibility and market presence.I took pride in leading brand identity initiatives by presenting three to four layout options for team selection, ensuring that final designs met both branding standards and market needs. Additionally, I played a key role in crafting marketing messaging that underscored the company’s commitment to supporting patients and clinics throughout their journey, ultimately driving trust and loyalty.Selected Accomplishments: - Spearheaded a comprehensive company rebrand, redefining colors, fonts, images, and layouts to create a customer-friendly visual identity that reflected support throughout the customer journey.- Designed and implemented training content and interactive lessons for a salesforce of 1,000+ employees across the U.S. and international markets, driving knowledge retention and improving internal training standards.- Redesigned the company website to align with the rebranding strategy, emphasizing user experience and seamless navigation, and reinforcing a cohesive brand image across digital platforms.Key Skills: Visual Design | Branding & Identity Design | User-Centered Design (UCD) | Digital Design | Print Design | Interactive Media | Packaging Design

Over the years, I’ve had the privilege of helping businesses of all sizes transform their brands and connect with their audiences through impactful design and marketing strategies.At Start Service, Italy, I’ve been leading the charge in creating comprehensive branding strategies since 2022. From designing websites and logos to crafting marketing materials, my work has helped businesses enhance their visibility and attract new clients in competitive markets.Working with Jen Epp Consulting since 2023 has allowed me to collaborate with diverse clients on exciting projects. I’ve designed branding materials like brochures, flyers, and event booths, while creating engaging social media content that drives results.My time at Cucina Amore (2015–2019) was all about bringing a food and wine experience to life. I developed the company’s website, created bi-weekly newsletters, and executed marketing campaigns that boosted event attendance and showcased their catering and wine services.Earlier in my career, I worked with Cafe Secret (2013–2015) to shape its brand identity from the ground up. I implemented a cohesive marketing strategy across multiple channels—designing social media campaigns, email outreach, and promotional materials—all aimed at highlighting the unique flavors of Peruvian cuisine and products.These experiences have fueled my passion for helping businesses tell their stories, connect with their audiences, and build brands that leave a lasting impression.Key Skills: Deadline-Oriented | Creative Leadership | Content Creation | International Branding | Brand Recognition Growth | ROI-Driven Design | User Engagement | Data-Driven Creativity

Greater San Diego Area And Italy

Carlsbad

In this role, I’ve designed and developed logos and visual identities for multiple educational brands, from kindergarten to high school, with a focus on internet safety and online behavior education. My work has consistently ensured alignment across product lines and services, crafting logos and infographics that reflect each brand’s unique purpose.One of my proudest achievements has been executing large-scale awareness campaigns on critical topics like human trafficking and mental health. Collaborating with photographers, I created impactful visuals and educational resources distributed nationwide, amplifying the message and reach of these initiatives.I’ve also worked on a diverse range of print and digital materials, from brochures, flyers, and posters to magazines, booklets, and business cards. My expertise extends to email marketing campaigns, where I’ve created graphics, layouts, and coded newsletters designed to captivate and engage audiences.When it comes to digital platforms, I’ve designed and maintained websites with a focus on aesthetics, functionality, and user experience, leveraging tools like HTML, CSS, and wireframing to bring ideas to life. Additionally, I’ve constructed and managed online libraries and digital repositories, making educational resources more accessible and user-friendly.Social media has been another area of impact, where I managed and designed Instagram content for campaigns like "No One Eats Alone" and "What’s Your 17." By ensuring consistent visuals and messaging, I helped improve engagement and drive these important campaigns forward.Campaigns like Mental Health Awareness and Autism Awareness Month have also allowed me to develop branding and collateral that align seamlessly across digital and print platforms, further amplifying their impact.Key Skills: Typography | Color Theory | Rebranding Initiatives | Cross-Functional Collaboration | Client Presentations | Workflow Optimization

San Diego

You want to see and display dBLuxia speakers. They combine sound with sight for a musical experience with an artistic flair that accessorizes your home, appoints your office, accentuates your personality. The speakers make your space unique because they are custom-made to your individual specification so they look and sound exactly the way you want in your environment.

Bachelor Of Science, Graphic Design

High School Diploma