Daniela Arévalo R. Email & Phone Number

Santa Clara, Ca, Us

New York, Ny, Us

Identified key opportunities in the member journey to improve product adoption and retention(Lifecycle and Product Marketing):- End-to-end strategy and execution of Push, SMS, Email, and In-App programs that had a statistically significant impact on the business (LTV).- Improved new-member engagement for key retention metrics through personalized onboarding flows across multiple channels and international markets.- Mitigated cancellations with personalized offers based on cancel reason, predictive models, and multivariate tests.- Leveraged customer data and dynamic content to successfully orchestrate the launch of the first member-exclusive newsletter (MediaPost EIS Award Finalist). - Key player in fostering effective collaboration among Marketing, Product, Operations, Analytics, and Engineering teams. Focused on streamlining processes and enhancing reporting capabilities to facilitate operations and promote synergy across teams.

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Implementation and management of CRM marketing programs focused on leveraging the agency’s lead generation and conversion efforts:- Strategy and execution of data-driven campaigns on email, social and other digital channels delivered appropriately according to the customer’s journey.- Introduction of dynamic segmentation and real-time triggers.- Monitoring and continuous testing focused on improvement by optimizing existing emails/automations/paid campaigns.- CRM/ESP management, evaluation, data hygiene, integration and migration.- Monitoring CRM and campaign reports to identify new behaviors and trends with active prospects.- Executing public relations campaigns for exposure and brand positioning.

Chicago, Il, Us

Successful translation of clients’ goals through customized and data-driven campaigns focused on brand building and business growth:- Work with clients to plan content calendars and their corresponding email and paid social media campaigns. - Strategy and execution of workflows, advanced segmentation, drip campaigns, and A/B tests to optimize entire email programs across multiple ESPs.- Competitive research and testing for clients based on emerging industry trends and techniques.- Excellent client communication, project management and ability to manage multiple projects.- Experience in website optimization, CRM, Email, Social, SEO, SEM, Content, and Inbound Marketing.

Chicago, Us

B2B Online Community: Came into the project on ground level and helped increase membership growth through a series of lead generation and retention initiatives. Focus on Inbound Marketing.

New York, Ny, Us

Assisted in the execution of strategic marketing initiatives to gain media exposure from print and digital sources. Tasks included: Sponsor collaborations and media research, event planning, community management and assistance in the creation of editorial pitches, press books and releases.