Daniela Arévalo R. Email and Phone Number
Daniela Arévalo R. work email
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Daniela Arévalo R. personal email
Daniela Arévalo R. phone numbers
Analytical and strategic leader with experience overseeing omnichannel lifecycle campaigns that grow customer engagement, retention, and lifetime value • Strong ability to analyze data, execute critical thinking, and deliver results in fast-paced work environments • A data-driven individual who has successfully planned, executed, and optimized multi-channel campaigns focused on brand building and business growth.
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Crm Marketing Manager IiChegg Inc. Jan 2023 - PresentSanta Clara, Ca, Us
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Global Engagement Marketing ManagerWw Mar 2022 - Jan 2023New York, Ny, UsIdentified key opportunities in the member journey to improve product adoption and retention(Lifecycle and Product Marketing):- End-to-end strategy and execution of Push, SMS, Email, and In-App programs that had a statistically significant impact on the business (LTV).- Improved new-member engagement for key retention metrics through personalized onboarding flows across multiple channels and international markets.- Mitigated cancellations with personalized offers based on cancel reason, predictive models, and multivariate tests.- Leveraged customer data and dynamic content to successfully orchestrate the launch of the first member-exclusive newsletter (MediaPost EIS Award Finalist). - Key player in fostering effective collaboration among Marketing, Product, Operations, Analytics, and Engineering teams. Focused on streamlining processes and enhancing reporting capabilities to facilitate operations and promote synergy across teams. -
Manager, Crm MarketingWw Feb 2021 - Mar 2022New York, Ny, Us
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Associate Manager, Crm MarketingWw Jan 2019 - Jan 2021New York, Ny, Us
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Crm Marketing ManagerDimassimo Goldstein Sep 2017 - Dec 2018New York, Ny, UsImplementation and management of CRM marketing programs focused on leveraging the agency’s lead generation and conversion efforts:- Strategy and execution of data-driven campaigns on email, social and other digital channels delivered appropriately according to the customer’s journey.- Introduction of dynamic segmentation and real-time triggers.- Monitoring and continuous testing focused on improvement by optimizing existing emails/automations/paid campaigns.- CRM/ESP management, evaluation, data hygiene, integration and migration.- Monitoring CRM and campaign reports to identify new behaviors and trends with active prospects.- Executing public relations campaigns for exposure and brand positioning. -
Digital Marketing StrategistThe Plum Tree Group Jan 2016 - Aug 2017Chicago, Il, UsSuccessful translation of clients’ goals through customized and data-driven campaigns focused on brand building and business growth:- Work with clients to plan content calendars and their corresponding email and paid social media campaigns. - Strategy and execution of workflows, advanced segmentation, drip campaigns, and A/B tests to optimize entire email programs across multiple ESPs.- Competitive research and testing for clients based on emerging industry trends and techniques.- Excellent client communication, project management and ability to manage multiple projects.- Experience in website optimization, CRM, Email, Social, SEO, SEM, Content, and Inbound Marketing. -
Marketing SpecialistCommerceblend Jan 2016 - Jun 2016Chicago, UsB2B Online Community: Came into the project on ground level and helped increase membership growth through a series of lead generation and retention initiatives. Focus on Inbound Marketing. -
Public Relations InternPublic, New York City Oct 2014 - Mar 2015New York, Ny, UsAssisted in the execution of strategic marketing initiatives to gain media exposure from print and digital sources. Tasks included: Sponsor collaborations and media research, event planning, community management and assistance in the creation of editorial pitches, press books and releases.
Daniela Arévalo R. Skills
Daniela Arévalo R. Education Details
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Universidad De La SabanaCommunications And Journalism
Frequently Asked Questions about Daniela Arévalo R.
What company does Daniela Arévalo R. work for?
Daniela Arévalo R. works for Chegg Inc.
What is Daniela Arévalo R.'s role at the current company?
Daniela Arévalo R.'s current role is Marketing Manager II, CRM Retention at Chegg Inc..
What is Daniela Arévalo R.'s email address?
Daniela Arévalo R.'s email address is da****@****ers.com
What is Daniela Arévalo R.'s direct phone number?
Daniela Arévalo R.'s direct phone number is +151629*****
What schools did Daniela Arévalo R. attend?
Daniela Arévalo R. attended Universidad De La Sabana.
What skills is Daniela Arévalo R. known for?
Daniela Arévalo R. has skills like Public Relations, Strategic Communications, Marketing, Inbound Marketing, Social Media, Spanish, Social Media Marketing, English, Community Management, Email Marketing, Journalism, Media Relations.
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