Daniela Asaro

Daniela Asaro Email and Phone Number

VP of Project Management | Operations Management | Digital & Content Production | Marketing & Advertising | Team Leader & Mentor | Building cultures that create the conditions to empower creativity @ ATTN:
Daniela Asaro's Location
New York City Metropolitan Area, United States, United States
About Daniela Asaro

Hello, I'm Daniela - an Advertising and Marketing industry leader with 15+ years of experience specializing in Project Management, Production & Operations. With experience spanning advertising, media, entertainment & tech, I bring an integrated approach to managing large cross-functional teams and programs.I have a knack for implementing processes that inspire creativity and deliver quality work. I truly believe creativity flourishes, and that even the unthinkable is doable, with the right level of process and precision planning in place. Give me a complex problem, and I'll happily distill it and break it down into manageable pieces, without breaking a sweat. I'm known for strategic operational thinking, a collaborative and solutions-oriented approach, and leading with honesty & integrity. Building happy, diverse, high-performing teams is a strength of mine. With a leadership style that is compassionate - I strive to give my teams the tools, knowledge and encouragement needed for them to thrive. As an insatiably curious person, I relentlessly pursue knowledge, recognizing that valuable lessons stem from everywhere, including my team.I'm passionate about creating equitable, inclusive, meaningful work that drives positive growth and change. Aspiring to be surrounded by like-minded individuals and actively seek opportunities that align with those values.Areas of Expertise:Project & Program Management, Creative Project Management, Integrated Marketing & Brand Development, Creative Storytelling, Content Production (Video, Photo), Digital Marketing, Team Mentorship, Digital & Social Media, Agency Operations, P&L Management & Operations, Staffing & Resource Management, Scope Writing & Management, Change Management, Systems Integration, Vendor Management, Negotiation, Procurement, Budgeting & Financial Analysis, Business Operations, Website & Microsite Development, Mobile App Builds, QA Testing, RetrospectivesTechnical Skills: Smartsheet, Basecamp, Asana, Monday.com, Workfront, Workday, NetSuite, Replicon, Slack, Notion, 10K Feet, Harvest, Dropbox, Box, Jira, GitHub, Airtable, MS Office (Word, Excel, PowerPoint), Keynote, Google Suite, WordPress, DatoCMS, Drupal, Magento, Square, SquarespaceInterests:Cycling, Equitable Street Infrastructure & Transportation Policies, Anti-Racism, LGBTQ Youth Mentorship/Volunteering, Writing, Storytelling, Skiing, Softball, Fitness, Peloton (favs Jess King, Tunde, Robin). I have a healthy obsession with TikTok & Astrology (Aries Sun, Pisces Moon, Libra Rising)Wanna chat PM (or Astrology?) - send me a message!

Daniela Asaro's Current Company Details
ATTN:

Attn:

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VP of Project Management | Operations Management | Digital & Content Production | Marketing & Advertising | Team Leader & Mentor | Building cultures that create the conditions to empower creativity
Daniela Asaro Work Experience Details
  • Attn:
    Director, Project Management
    Attn: Oct 2024 - Present
    Los Angeles, Ca, Us
  • Freelance Project Management & Operations Consultant
    Project Management, Operations, Production Consultant
    Freelance Project Management & Operations Consultant Apr 2023 - Present
  • Virtue Worldwide
    Project Director
    Virtue Worldwide Aug 2024 - Oct 2024
    Brooklyn, Ny, Us
  • Attn:
    Director, Project Management
    Attn: May 2024 - Aug 2024
    Los Angeles, Ca, Us
  • The Soze Agency
    Director, Client Operations
    The Soze Agency Aug 2023 - May 2024
    New York, Us
  • Swift Agency
    Vp, Project Management & Resourcing
    Swift Agency Dec 2021 - Apr 2023
    Portland, Oregon, Us
    • Managed team of 10-13 Project Managers (direct reports included Program Directors & Senior PMs) to support campaigns with budgets between $1M+ • Selected to Executive Leadership Team to develop agency processes and implement communication tools, project management software, and ERP integrations, improving operational efficiencies and productivity by 75% • Fostered partnerships with all leads (SVP of Client Services, Director of Operations, Dir of Strat, President), improving relationships between departments, reducing departmental conflicts, and decreasing weekly meetings
  • Virtue Worldwide
    Head Of Integrated Production / Project Management
    Virtue Worldwide Feb 2018 - Jul 2021
    Brooklyn, Ny, Us
    • Managed team of 8-12 integrated producers and PMs in the Americas region (North America, Mexico Brazil) and provided risk management/guidance for high-risk projects • Fostered partnerships with cross-functional department leads (Head of Client Services, Head of Creative Production) to ensure agency workflows, team resources, and allocations • Led integration efforts between Carrot and Virtue to implement policies and operational systems to enhance agency project workflows (Box, Replicon, Workday, NetSuite, Workfront), eliminating unnecessary redundancies • Oversaw strategic direction, communications planning, creative concepting, and production of active programs (TV/Video, Digital/Social, Radio, Influencer Campaigns, Events, Print), surpassing agency fee revenue targets in 2018 and 2019 and achieving the most profitable division within VICE Media • Liaised with other VICE Media Group lines of businesses including VICE Digital, Studio, Refinery 29, Pulse, and 5+ regional offices on inter-company programs
  • Carrot - The Vice Digital Agency
    Executive Producer & Director Of Production
    Carrot - The Vice Digital Agency Oct 2015 - Jan 2018
    Brooklyn, Ny, Us
    • Managed team of 10-15 producers on 20+ projects with budgets of $300K-$3M+ spanning content production (video/photo), experiential, live events, influencer, and digital builds (mobile apps, websites, banners), expanding service offerings and growing average project budgets by 2X-3X • Implemented and refined Production team processes, standards, and protocols (production bidding, burn reports/financial analysis, resource management, allocations), decreasing agency/project onboarding times by 40%
  • Carrot - The Vice Digital Agency
    Senior Producer
    Carrot - The Vice Digital Agency May 2014 - Oct 2015
    Brooklyn, Ny, Us
    • Managed $2M digital/social media business on Unilever Ice Cream Portfolio (Carrot’s largest client at the time) and implemented content-production process, improving content production by 200-300%, and setting company standard for content delivery • Mentored 7 Producers on scope writing, budget preparation, and staffing plans, leading to 92% employee retention Key Clients: Breyers, Fruttare, Good Humor, Klondike, Magnum, Popsicle, Ferrari, Google Design, NBCU
  • Carrot - The Vice Digital Agency
    Producer
    Carrot - The Vice Digital Agency Jan 2011 - May 2014
    Brooklyn, Ny, Us
    • Managed 10+ digital projects including desktop/mobile website builds and development of Facebook applications • Supported Lead Producer on Carrot’s first ever livestream event for Jaguar USA, resulting in client satisfaction and increased scope• Conduct Quality Assurance using Pivotal Tracker and/or GitHub and working closely with the development team during the QA processClient List: Jaguar USA, Barilla, DeMarini, MTV, Golin Harris, AOL, Mutual of Omaha, etc.
  • Forescene Creative / Whirlwind Media
    Project Manager
    Forescene Creative / Whirlwind Media Feb 2009 - Dec 2010
    New York, Ny, Us
    • Responsible for managing both the design and programming aspects of all web projects ranging from simple HTML/CSS projects to complete PHP based Content Management Systems, Social Networks, etc. • Hiring all contractors, development teams, and designers relaying both technical and creative specifications to assure accuracy as well as client satisfaction• Provide Training to clients for various CMS platforms such as Magento, WordPress, ModX, Silverstripe.• Manage 45+ projects at a given time, including the management of all contractors • Lead with all WordPress & Magento projects including the installation of WordPress sites and some level of configuration, plugin installs, etc..• Set and manage all client hosting accounts (Rackspace/Plesk) including training, email setup, troubleshooting
  • Designattic Multimedia
    Business Development Manager
    Designattic Multimedia Jan 2008 - Nov 2008
  • Verticity
    Sr Sales Executive, Project Manager And Creative Director
    Verticity May 2005 - Aug 2007
    Generate new development deals for various IT related projects as well as some level of IT recruiting. Consulting, including business plan & sales strategy development. In charge of various accounts, overseeing work of developers and designers including, at times wire framing and developing feature specs. Provide in-depth web consulting to various clients especially in the social media & social networking service space . Handle all marketing and PR for the firm; develop marketing plans, work with PR firms, write clippings, articles, case studies, newsletter and develop website content.
  • Studio Xi
    Partner
    Studio Xi May 2004 - Jun 2005
    Web/Graphic Design Firm

Daniela Asaro Skills

Social Media Social Networking Web Project Management Marketing Project Management Digital Strategy Account Management Digital Marketing Wordpress Public Relations Social Media Marketing Web Development Digital Media Management Advertising Php Entrepreneurship Awesomeness Business Development Leadership Executive Production Team Leadership Team Management Budgeting Risk Assessment Risk Management Production Planning Process Improvement Video Production Integrated Production Production Management Scopes Of Work Project Estimation Interactive Marketing Mobile Applications Project Manager Mentoring Timeline Development Project Planning Content Production Creative Solutions Client Services Program Management

Daniela Asaro Education Details

  • Fordham University
    Fordham University
    Marketing/Advertising

Frequently Asked Questions about Daniela Asaro

What company does Daniela Asaro work for?

Daniela Asaro works for Attn:

What is Daniela Asaro's role at the current company?

Daniela Asaro's current role is VP of Project Management | Operations Management | Digital & Content Production | Marketing & Advertising | Team Leader & Mentor | Building cultures that create the conditions to empower creativity.

What is Daniela Asaro's email address?

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What is Daniela Asaro's direct phone number?

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What schools did Daniela Asaro attend?

Daniela Asaro attended Fordham University.

What are some of Daniela Asaro's interests?

Daniela Asaro has interest in Writing, Social Justice, Reading, Consuming As Much Knowledge As I Can, Softball, Skiing, Music (Yes Listed Twice), Music, Foreign Films And Documentaries, New Media.

What skills is Daniela Asaro known for?

Daniela Asaro has skills like Social Media, Social Networking, Web Project Management, Marketing, Project Management, Digital Strategy, Account Management, Digital Marketing, Wordpress, Public Relations, Social Media Marketing, Web Development.

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