I am responsible for establishing and maintaining a network of high-performing agents and building partnerships to maximise the conversion for TAFE NSW International programs online and face to face. Responsible for formulating and implementing a sales strategy to drive revenue growth.• Leveraging internal & external resources to drive new business through a high conversion rate of sales leads.• Develop and maintain positive networking relationships with TAFE NSW stakeholders – onshore and offshore.• Accountable for managing a portfolio of clients with critical objectives to; grow revenue and market share.• Lead and mentored the International Marketing Officers team.• Tailor and deliver training to recruitment partners on how to maximise sales opportunities • Provide marketing intelligence to recommend new developments and products according to market trends• Active participation in onshore and offshore marketing activities such as education exhibitions, expos, open days, information evenings, workshops, and seminars• Resource orchestration including technical experts, solution specialists, executives, and partners to deliver business solutions

During this position, I was responsible for implementing and developing Academies Australasia’s international Marketing and Recruitment strategy in key markets in order to attack, grow and retain a number of international students into the ELICOS, VET and Higher Education Programs. • Lead a team of 8 Admissions Coordinators.• Prepare reports, policy documents on market trends and future directions. • Responsible for the effective communication of recruitment and admission policies and procedures across the colleges and to prospective students, teachers, and parents. • Meeting set recruitment targets. • Coordinating recruitment events such as partners information sessions and representative training events• Monitor and update the marketing and student recruitment material such as the Student Guide.• Plan and forecast budget and prepare financial reports.• Present company’s course offering to local and overseas agents.• Keep up-to-date strategies to comply with visa regulations related to the recruitment of International students.

The main purpose of this role was to provide placement, support and associated products and services to IDP students and other prospective students. I lead and managed a large team of Admissions to provide course placement services to prospective students.• Managing an Admissions team of 12 direct reports.• Achieve revenue and profit targets • Establish and monitor admissions and customer service processes to ensure best practise response times to direct applications. • Develop office business plan/ budget and be accountable for office profit and lost. • Prepare recruitment plan and implement conversion strategies to increase enrolments.• Provide appropriate operational data and statistics as required • Coordinate with local educational institutions and organizations to participate, sponsor and conduct students exhibitions • Maintain professional clients relationships • Work with Country Directors and other Managers on projects to enhance business performance • Provide encouragement and support to staff and colleagues

Adult Multicultural Education Services (AMES) was founded in 1951 as part of a national program to teach English to new settlers. Since 1996, AMES has successfully tendered for government contracts for education and employment services and has diversified into commercial business areas. The ELICOS Unit offers a range of study tours, academic English, general English and specialist programs to international students studying on tourist, working holiday and student visas.Duties and Responsibilities Implement and evaluate country plans for the recruitment of international students within the overall international marketing strategy. Develop and manage agent networks in target markets and monitor agent performance in relation to sales and compliance to ESOS guidelinesUndertake and measure the success of promotional activities and trips against sales targets for specified markets Oversaw cost control for marketing trips and exhibitions. Develops marketing flyers and material for international agents. Liaise with AMES marketing and communications department when relevant Participate in marketing meetingsSeek ongoing market intelligence through student and agent feedback, changes in competition and industry trendsWork with team members, to achieve and exceed sales objectivesAchievements Increased annual sales in designated countries of responsibilities by 40%Negotiated an exclusive 12 months recruitment plan to achieve sales objectives Successfully implemented a new student database (E-BICAS) to streamlined admissions and marketing process.

- Promoting the Institute through local and international student agents, with particular focuses on South America, Europe and Asia;- Recruiting overseas representatives and developing contacts in Australian embassies and AUSTRADE offices;- Developing marketing strategies with the view to increase international student numbers, monitoring country profiles and canvassing marketing strategies accordingly;- Coordinating development of the design and content of all marketing material including brochures, course guides and overseas advertisements;- Coordinating institute visits to local and overseas institutes, delegations and agents;- Representing the International department at external meetings with organisations such as VTI International;- Updating internal policies and procedures to ensure compliance with ESOS Act 2000 and the National Code;- Producing overseas travel reports describing activities and detailing suggestions for improvement;- Delivering information and instruction in staff inductions.

The Meridian International School is a private college that offers ELICOS, VET programs and Year 11 and 12. The Meridian International School has established campuses in Melbourne and Sydney. Duties and Responsibilities Providing information to students and agent about student visasCreating student files and checking for all documentation relating to the studentResponding to any emails, faxes or phone calls relating to course informationIssuing COE's thought PRISMS (Provider Registration and International Students Management System).Issuing letters of offer for applications that come via fax, email or mailWorking closely with DIMIA in relation to student visas. Relief reception and student requests.Liaising with the academic department for the approval of credits to students. Meeting with Agents who come to the Campus and require information and also providing tours of the school to prospective students and agents Maintaining students records and information about current and graduating students Compiling health cover schedule for new studentDatabase administration support so student services procedures can be delivered in a timely and accurate manner. Achievements Contributed into the creation of a new student database for the Meridian International School Continually received good feedback from agents and students about the service I provided

This is a recognized private college that promotes its courses locally and internationally. ACTH Management offers different courses such as ELICOS, Business, Commercial Cookery and Hospitality. DutiesAssisted the administration staff in responding to telephones enquiresProcessing Letters of Acceptance Helping with student admission procedures Organizing college tours to prospective students Achievements Elaborated a competitors report analyzing other colleges in term of their services, courses and fees. This report enabled ACTH to implement initiatives to improve its services and increase competitiveness within the sector.