Daniela Baggio Morano Email & Phone Number

Within 23 Wards, Tokyo, Japan

• ◆SOCIAL MEDIA OPPORTUNITY DEVELOPMENT
• Research key trends, and strong visuals to inspire interaction from followers and interest for TOM brand and site.
• Comparative contents analysis of social media contents.
• Identify relevant Social Media opportunities from which TOM would benefit.◆CONTENT DEVELOPMENT
• Generate creative and engaging social media content and experiences, to help grow TOM brand awareness and international presence.
• Develop and manage a Social Media Influencer (across all platforms) outreach program and build an active brand ambassador network to spread the word about the brand.◆CAMPAIGN MANAGEMENT

Within 23 Wards, Tokyo, Japan

• ◆SOCIAL MEDIA CONTENTS MANAGEMENT
• Over 18,000,000 fans Tokyo Otaku Mode Facebook page contents management. Responsibilities include analyzing posting activity performance data (engagement/reach), optimizing successful strategies to increase users'.
• Maintain and increase traffic other existing platforms: EC shop web-site, News and Special Creators Gallery section on the web site, YouTube channel, Instagram, Twitter, Weibo.
• Increase Sales through EC shop related contents.
• Planning direction and creation of video contents to feature on the page.
• Managing the localization of the most successful contents in terms of engagement and sales into multi-languages to maximize their tested performance.◆VIDEO CONTENTS PRODUCTION

Within 23 Wards, Tokyo, Japan

• ◆ PROMOTION KPI ANALYSIS
• Monitoring banner/icon/LP performance over time
• Analysis of banner/icon/LP effectiveness on the spot ◆ CREATIVE ANALYSIS
• Analysis of banner/icon/LP composition (visual elements, colors, font, text etc.) ◆ PROMOTIONAL ASSETS CREATIVE DIRECTION
• Selection of creative assets for banner/icon/LP
• Direction on banner/icon/LP composition (visual elements, design elements, catch copy etc.)

London, United Kingdom

• ◆ASSETS LOCALISATION SUPERVISION
• Responsible for foreign language localisation and dub creation of Pokémon movies and TV Series for international markets in over 20 languages
• Responsible for development and approval of localised assets including glossaries, titles, logos, scripts, songs, mixes, trailers and voice talents casting
• Ensure that all localised assets adhere to brand guidelines, technical quality and are created with consistency ◆PRODUCTION SUPERVISION
• Responsible for production and delivery schedules across multiple territories, ensuring all parties follow set schedules
• Process materials orders, liaising with internal departments, production partners and licensees to ensure partners’ needs are met

London, United Kingdom

• ◆BRAND MANAGEMENT
• Management of information flow to ensure correct character/info rollout
• Management of assets and brand guidelines
• Supervision of brand events across Europe (Pokémon Day, Video Game Championship) ◆PRODUCT DEVELOPMENT/APPROVAL
• Development of new concepts and approval of licensed products
• Approval of marketing material, web-sites, TV promos, adverts and trailers liaising with licensees through Europe ◆PROJECT MANAGEMENT