Daniela Baggio Morano Email & Phone Number

Within 23 Wards, Tokyo, Japan

◆SOCIAL MEDIA OPPORTUNITY DEVELOPMENT• Research key trends, and strong visuals to inspire interaction from followers and interest for TOM brand and site. • Comparative contents analysis of social media contents.• Identify relevant Social Media opportunities from which TOM would benefit.◆CONTENT DEVELOPMENT• Generate creative and engaging social media content and experiences, to help grow TOM brand awareness and international presence.• Develop and manage a Social Media Influencer (across all platforms) outreach program and build an active brand ambassador network to spread the word about the brand.◆CAMPAIGN MANAGEMENT• Create briefs for projects and plan social media marketing campaigns.• Generate inbound traffic and encourage brand/product adoption.• Monitor effective benchmarks for measuring the impact of social media programs, analyse, review, and report on effectiveness of campaigns in an effort to maximize results.• Fan/data acquisition strategy to not only grow the social database, but to potentially increase revenue from brand social activity.◆VIDEO CONTENTS PRODUCTION• Create engaging short form video content for Facebook, Instagram and Twitter

Within 23 Wards, Tokyo, Japan

◆SOCIAL MEDIA CONTENTS MANAGEMENT• Over 18,000,000 fans Tokyo Otaku Mode Facebook page contents management. Responsibilities include analyzing posting activity performance data (engagement/reach), optimizing successful strategies to increase users' engagement.• Maintain and increase traffic other existing platforms: EC shop web-site, News and Special Creators Gallery section on the web site, YouTube channel, Instagram, Twitter, Weibo.• Increase Sales through EC shop related contents.• Planning direction and creation of video contents to feature on the page.• Managing the localization of the most successful contents in terms of engagement and sales into multi-languages to maximize their tested performance.◆VIDEO CONTENTS PRODUCTION• Planning contents for the foreign anime/manga/video game fans (April Fool campaign, Japanese artists promotion movies, EC shop product promotional contents)◆PAST MISSIONS• Worked on the creation of the current warehouse/office related activity.• Creation of the multi language Tokyo Otaku Mode website into Spanish, Indonesian, Mandarin and Cantonese.

Within 23 Wards, Tokyo, Japan

◆ PROMOTION KPI ANALYSIS• Monitoring banner/icon/LP performance over time • Analysis of banner/icon/LP effectiveness on the spot ◆ CREATIVE ANALYSIS• Analysis of banner/icon/LP composition (visual elements, colors, font, text etc.) ◆ PROMOTIONAL ASSETS CREATIVE DIRECTION• Selection of creative assets for banner/icon/LP • Direction on banner/icon/LP composition (visual elements, design elements, catch copy etc.) • Ensuring quality and suitability for promotional needs ◆ PROMOTIONAL ASSETS OPTIMIZATION STRATEGY• Building up and applying tailored strategies to each product and market• Consolidate guidelines for GREE japanese and global products

London, United Kingdom

◆ASSETS LOCALISATION SUPERVISION• Responsible for foreign language localisation and dub creation of Pokémon movies and TV Series for international markets in over 20 languages• Responsible for development and approval of localised assets including glossaries, titles, logos, scripts, songs, mixes, trailers and voice talents casting• Ensure that all localised assets adhere to brand guidelines, technical quality and are created with consistency ◆PRODUCTION SUPERVISION• Responsible for production and delivery schedules across multiple territories, ensuring all parties follow set schedules• Process materials orders, liaising with internal departments, production partners and licensees to ensure partners’ needs are met• Arrange creation and maintain reference material, including music cue sheets, technical specifications, brand guidelines and international broadcast schedules• Maintain quality control over all localised assets delivered to licensees, including confirmation that localised assets meet internal approval, comply with broadcast standards and conform to individual delivery specs for each territory ◆ASSETS DELIVERY SUPERVISION• Responsible for on-time delivery of feature materials to TV clients and licensees• Acting as liaison point between production partners and licensees to ensure prompt replacement upon rejection and solve technical issues

London, United Kingdom

◆BRAND MANAGEMENT• Management of information flow to ensure correct character/info rollout• Management of assets and brand guidelines• Supervision of brand events across Europe (Pokémon Day, Video Game Championship) ◆PRODUCT DEVELOPMENT/APPROVAL• Development of new concepts and approval of licensed products• Approval of marketing material, web-sites, TV promos, adverts and trailers liaising with licensees through Europe ◆PROJECT MANAGEMENT• Project managed the sound recording and debug process for the video game PokéPark (Wii), liaising with Nintendo and dubbing studios• Project managed the localisation of the HeartGold and SoulSilver (Nintendo DS) video game strategy-guide from Japanese into French, Italian, Spanish and German