Daniela Baretti Email & Phone Number

Germany

Frankfurt, Hesse, Germany

@ Enablement Center: Enabling digital solutions for KARL MAYER and the textile industry• Being responsible for multiple digital projects, leading them autonomously and proactively from concept to on-time delivery• Working closely with product development teams, engineers, technical product owners, designers and business stakeholders• Independently and precisely monitoring the entire project progress and overall performance while addressing challenges• Being actively involved in the development and implementation of digital applications and solutions• Applying creative ideas to develop requirements and document them according to Agile software development methodologies

Co-leading a 30-member project team focused on implementing a demo web application for an American NPO, which focus is to help students fund for their college tuitions through affiliate marketing.• Monitoring and coordinating different UX initiatives in a team, composed of UX Design, UX Research, UX Content, Development and Product Strategy subgroups• Empowering cross-functional collaboration and applying Agile processes - daily standups, retrospectives, demos - to optimise workflows, enhance communication and facilitate iterative project delivery• Proactively managing stakeholder relationship, ensuring constant interaction with the client to surpass his expectations throughout project lifecycles

Frankfurt Rhine-Main Metropolitan Area

Project Management:• Becoming responsible for the organisation of marketing projects from concept to execution, mainly related to email marketing OPS and Salesforce Marketing Cloud implementation• Developing project plans and timelines, and communicating project progress to stakeholders• Continuously evaluating and improving project management processes and best practices• Collaborating with cross-functional teams, including designers, writers and digital marketing specialists and managing relationships with external associates and agencies• Supervising marketing materials and campaigns to ensure alignment with brand guidelines and to optimise marketing performance and improvementCustomer Experience Design:• Ideating and developing customer journeys (e.g. email onboarding journey for new e-commerce customers)• Structuring and designing landing pages (IA - Information Architecture, wireframes, mockups, hi-fi prototypes)[MKCL Deutschland GmbH is part of Flex IT]

Giussano, Lombardy, Italy

Project Management:• Co-managing marketing and visual projects from concept to execution including planning and stakeholders engagement, with a particular focus on email marketing and the company loyalty program• Commissioning, coordinating and managing the external creative agency work of a 4-members team• Contributing to the development of the marketing department by providing valuable inputs and feedback, assuming new responsibilities and being flexible in exploring new work fieldsCustomer Experience Design & Brand Design:• Collaborating with the creative agency in defining the experience and the interactions in the new e-commerce• Co-leading the creation of the new brand book and digital UI kit, coordinating the external creative agency work• Conceptualising, creating and coordinating offline and digital materials such as company presentations

Bergamo, Lombardy, Italy

• Being the contact person within the company for the marketing & visual projects of the Amazon Hub IT partnership• Producing and managing the creative company materials• Launching the first email marketing campaigns and the first communications of the company• Organising PR deliverables with external agencies