• Web Content Strategy (Web Content, SEO & UX Optimization, Web Audits, User Journey Development, User Stories, Task Stories etc.) • UX Content Writing (Web Content Planning & Writing, Keyword Research, Meta-Data Optimization)• Brand Strategy (Research & Interviews, Positioning, Brand Identity Development, Brand Messaging,..)• Brand and Website Workshop development and execution (remote & on-site)• Ongoing Brand Management of &why brand• Conception, planning and implementation of brand and communication campaigns

Clients e.g. Motel a Miio, AOVA, Munich Cool Guide, Souve Bag Co.• Content creation• Copywriting• Communication Design• Support of website maintenance

Project management and workshop implementation for "Start-up BW Young Talents"• Planning and implementation of innovation workshops (design thinking and innovation) at various schools• Intensive founder / start-up research in Baden-Württemberg• Organization of founder interviews at schools • Conception of a innovation workbook on entrepreneurship education• Creation of Design Briefings • Content creation for press releases and press reports

• Branding: strategy, support of marketing activation (photoshoots, campaigns, fair), building decks & presentations• Innovation & Sustainability: Research and implementation of sustainable packaging material • Market Research: competitive analysis, trend research

• Positionining: part of interactive positioning workshops• Communication design: re-branding, marketing campaigns, orientation system• Team member on projects for UBER, IxDA2015, Eat Drink SF and AnyRoad• Market research: competitive analysis, consumer studies, trend research • Presentations: moodboards and client presentations