I have a passion for new ideas, brands and world-class innovation. For almost two decades I have helped ASX-listed companies, top-tier firms, start-ups and SME's grow their national and global brand presence. I understand approaching matters from an international perspective and to recognise the importance of long-term planning for business protection and strategic growth. I advise clients on trade marks, brand asset protection, and design registrations. This includes trade mark… Show more I have a passion for new ideas, brands and world-class innovation. For almost two decades I have helped ASX-listed companies, top-tier firms, start-ups and SME's grow their national and global brand presence. I understand approaching matters from an international perspective and to recognise the importance of long-term planning for business protection and strategic growth. I advise clients on trade marks, brand asset protection, and design registrations. This includes trade mark registrations, design registrations, brand licences, trade mark oppositions, strategic intellectual property consultation, infringements and passing off. One of my key areas of focus is helping clients to develop and implement effective strategies to protect brand, IP and business value, both locally and internationally.I am a registered Trade Mark Attorney in Australia and New Zealand who is passionate about original ideas, world-leading innovation, and the intricate field of brands. With his expertise in identifying the values that set brands apart, for almost two decades he has helped ASX-listed companies, top-tier firms, start-ups and small and medium sized enterprises grow their national and global brand presence. With a deep understanding of the nature of modern commerce, my perspective is global and future-focused, with a strong emphasis on long-term planning to ensure the most robust business protection and strategic growth. Experience:+ Strategic IP management+ IP monitoring (domestic and global)+ IP conception ideation and support (inc. Patents, Designs and Trade Marks)+ Application preparation and filing+ Domestic and international design and trade mark prosecution+ IP commercialisation, including working with our partners at Findex at providing valuation advice and consultation Show less

I co-founded Platform® with the aim of creating a business consultancy that truly delivers meaningful advice in the area of intangible assets, intellectual property innovation, brand development and effective route-to-market strategies that truly drive engagement. In 2016 Platform® became an approved member of the NSW Government Performance & Management Prequalification Scheme. Since 2008, I have been fortunate to work with the following brands across Australasia, including… Show more I co-founded Platform® with the aim of creating a business consultancy that truly delivers meaningful advice in the area of intangible assets, intellectual property innovation, brand development and effective route-to-market strategies that truly drive engagement. In 2016 Platform® became an approved member of the NSW Government Performance & Management Prequalification Scheme. Since 2008, I have been fortunate to work with the following brands across Australasia, including Kmart, Century 21, Kaplan Education, Coca-Cola Amatil (ASX: CCL), NRMA Insurance, Centuria Capital (ASX: CNI), Living Social, Australian Hair Fashion Awards, Mercedes Benz Sydney, Smith & Nephew Healthcare, Aurobindo Pharmaceuticals, Galderma Australia, The Caminer Clinic, Wilsons Advisory (ASX: WIG), AJ Lucas (ASX: AJL), SplitIt (ASX: SPT), and Jim’s Garden Care.Platform® advises on:• Route-to-market• Brand management• Campaign strategy & execution• Service design & innovation• Online reputation management• Online platforms inc ecommerce with AI• Cross-border marketing and commerce• Intellectual property innovation • Assistance with commercialisation through our select network of domestic and international lawyers and attorneys Show less

Wilson HTM Limited is a public listed company (WIG). WIG is an integrated investment group providing Investment Management, Capital Markets and Private Wealth Management Services. During my time as a Brand Manager, my day-to-day responsibilities included:• Managing all aspects of the brand’s creative vision across all brand touch-points,• Project direction and taking complete ownership of all communication processes from development to deployment,• Writing and… Show more Wilson HTM Limited is a public listed company (WIG). WIG is an integrated investment group providing Investment Management, Capital Markets and Private Wealth Management Services. During my time as a Brand Manager, my day-to-day responsibilities included:• Managing all aspects of the brand’s creative vision across all brand touch-points,• Project direction and taking complete ownership of all communication processes from development to deployment,• Writing and concept preparations of advertisements for a variety of investment products for retail investors,• Liaising closely with compliance team, ensuring the compliance of communications in accordance with ASX, ASIC and APRA.• Developing market-specific communications suitable for: - Wholesale Distributors and Dealer-Groups, - High-Net Worth Investors.• Building brands & developing implementation strategies for new boutique funds (Pinnacle Investment Management),• Intensive project planning, including the preparation of budgets, creative briefs for agencies and detailed time lines for stakeholders,• Conceptualising and developing sophisticated communications, including brand guidelines covering all levels of the business and relative brand architecture,• Innovation of intellectual property assets, in particular, trade marks,• Communicating to stakeholders across all levels,• Managing and driving all resources (external & internal), including agencies and supporting staff,• Mentoring and advising team-members on how to best use design and brand both strategically and creatively.Working closely with various following business units, each with their very own unique clientele, intellectual property, markets and products. Show less

During my time at Pavilion, an innovative program was developed to enhance the effectiveness of the marketing communications across all of our brands and offerings. I had also introduced various web-based applications and CRM suite (Sales Force), helping to transform the firm's capability to better connect with potential and existing clients.Pavilion Capital were strategically affiliated with Macquarie Bank, as a result my team were partially responsible for the promotional efforts… Show more During my time at Pavilion, an innovative program was developed to enhance the effectiveness of the marketing communications across all of our brands and offerings. I had also introduced various web-based applications and CRM suite (Sales Force), helping to transform the firm's capability to better connect with potential and existing clients.Pavilion Capital were strategically affiliated with Macquarie Bank, as a result my team were partially responsible for the promotional efforts behind the 2007 Macquarie Fusion Fund offer - targeting retail-orientated investors. Show less