Como responsável pela área de marketing da MULTIVAC, atuo principalmente no desenvolvimento de estratégias e ações que visam auxiliar a empresa em seus objetivos e metas comerciais. Realizo todo o planejamento e gestão do budget da área, medindo e reportando todos os resultados alcançados.Hoje, por meio de ações mais orientadas, estamos conseguindo alcançar um público cada vez mais qualificado em nossos canais digitais (website, blog e redes sociais). Nos canais físicos, a nossa… Show more Como responsável pela área de marketing da MULTIVAC, atuo principalmente no desenvolvimento de estratégias e ações que visam auxiliar a empresa em seus objetivos e metas comerciais. Realizo todo o planejamento e gestão do budget da área, medindo e reportando todos os resultados alcançados.Hoje, por meio de ações mais orientadas, estamos conseguindo alcançar um público cada vez mais qualificado em nossos canais digitais (website, blog e redes sociais). Nos canais físicos, a nossa presença tem se tornado cada vez mais expressiva por meio de ações de patrocínio, merchandising e exposições de produtos em grandes feiras do setor. Show less

As a Marketing Coordinator, I had the responsibility to coordinate the activities of other colleagues in the area. In addition to the constant work of brand awareness, we are increasingly focused on generating qualified leads to boost the company's revenue. For this, we have developed an Inbound Marketing Plan, reaching audiences at the different stages of their buying journey.In order to better measure the number of company leads as well as their source channels, I was at the forefront of… Show more As a Marketing Coordinator, I had the responsibility to coordinate the activities of other colleagues in the area. In addition to the constant work of brand awareness, we are increasingly focused on generating qualified leads to boost the company's revenue. For this, we have developed an Inbound Marketing Plan, reaching audiences at the different stages of their buying journey.In order to better measure the number of company leads as well as their source channels, I was at the forefront of the LATAM internal leads platform project implementation. Thanks to this platform, we have come to experience greater accuracy in the marketing and commercial department's data.In addition, I began to strengthen the relationship with the internal public of the company, giving more relevance to endomarketing activities. Show less

As Marketing Analyst, I worked on strengthening our brand in Brazil and in several other Latin American countries. In order to do this, it was necessary to work extensively on digital media - from the company's website: through the creation of content relevant to the Blog, as well as the development of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies; until company's social medias: from the creation and nutrition to the loyalty of the public through organic and… Show more As Marketing Analyst, I worked on strengthening our brand in Brazil and in several other Latin American countries. In order to do this, it was necessary to work extensively on digital media - from the company's website: through the creation of content relevant to the Blog, as well as the development of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies; until company's social medias: from the creation and nutrition to the loyalty of the public through organic and paid campaigns. In that period, I also strengthened our relationship with the company's clients, with the goal of carrying out advertising projects in partnership (in total it was more than 30 audiovisual projects with medium and large companies throughout LATAM), and also strengthened the relationship with the sector communication vehicles. For the leads nutrition, constant submissions of Newsletters started to be made. Show less

* Pesquisa de mercado* Negociação com fornecedores e clientes* Desenvolvimento de propostas comerciais* Relacionamento com clientes* Elaboração de roteiros de vídeos* Edição de vídeos Cobertura de feiras e eventos:• NAB "National Association of Broadcasters" - Las Vegas;• SET "Sociedade Brasileira de Engenharia de Televisão" - São Paulo;• FIVEL "Feira Industrial do Vale da Eletrônica" - Santa Rita do Sapucaí.