Daniel Abusabal Email & Phone Number

Lima, Perú

Bogota, Colombia

Bogota, Colombia

- Recruit, lead and coach a diverse team of 23 people from various areas and countries.- Built Frubana Ads as a business unit.- Successfully doubled the Monthly Recurring Revenue and EBITDA for the business unit achieving a Compound Monthly Growth Rate (CMGR) of 7%.- Assumed full P&L responsibility, successfully driving Frubana Ads business unit to achieve rapid and sustained profitability.- Achieved a 5x increase in conversion rate, a 6x increase in click-through rate (CTR), and a 10x improvement in GMV attribution, Implementing a variety of models designed to consistently enhance digital campaigns for advertisers.- Successfully launched 6 New Product Developments and built 2 additional revenue streams, overseeing the end-to-end process to strategically drive and accelerate growth

Bogotá, Colombia

- Led a team of 4 people across Brasil, Mexico and Colombia.- Doubled the Monthly Recurring Revenue ( Dec vs Aug ) by increasing revenue spend and successfully onboarding 50% new advertisers onto the platform. Achieving a compound monthly growth rate (CMGR) of 18%.- Developed and implemented a go-to-market strategy and value proposition to gain competitive advantage in a dynamic and rapid-paced environment.

Bogota, Colombia

- Led and built the Shopper Marketing & Sustainability area for Latin America.- Developed an omnichannel path to purchase strategy for core brands (Schick Men & Women, Hawaiian Tropic & Banana Boat) across retail environments based on the foundation of shopper insights driving growth and building brand equity. - Designed BIC perfect store program “StoreWell” aligning and defining guidelines for execution across LatAm different markets.- Co Led and won Walmart Mexico CATMAN for Sun Care business.

Lima, Peru

- Led and implemented the Strategic Plan for 2018 and 2019- Managed the modern trade business in Peru. Achieved a Compound Annual Growth Rate (CAGR) of 7.7% in Net Sales and 12% in Gross Margin. - Led our indirect business model in Bolivia, delivering 11% Compound Annual Growth Rate (CAGR).- Achieved a record-high Peruvian market share of 36.3% for the Sun Care Business, encompassing brands such as Hawaiian Tropic and Banana Boat, resulting in a gain of 3 percentage points.- Led the private label razors business unit in Peru, securing contracts with three out of the top four supermarket customers.

Lima, Peru

- Enabled growth with two major modern trade retailers, Cencosud and Tottus, resulting in a 10% increase in sales

Lima, Peru

- Managed Perufarma national key accounts in traditional trade channels with a sales growth of 14%

Lima, Peru

- Supervised main distributors of traditional trade in Lima (Southern Cone). Increased sales by 2x through tailored trade plans in mom-and-pop stores and salesforce incentives to gain numerical distribution.

Lima, Peru

Lima, Peru

Lima, Peru

Mba, International Exchange Program

Mba, Business Administration And Management, General

Esic Business & Marketing School: Diplomado Internacional De Gestion Comercial

Corporate And Organizational Strategy

Bachelor'S Degree, Ingeniería Industrial