Daniela Cachia Email & Phone Number

Berlin, Germany

CRM Channels Development:Oversee the development of CRM in-app channels (In-app messages and Content cards) to enhance user experience.Working daily with Braze and occasionally Contentful. Cross-Functional Collaboration:Work closely with engineers and cross-functional teams to execute product developments and launches with a data-driven approach.Using tools like Jira, Figma, and Miro to manage project workflows and ensure efficient product delivery.Data Analysis & Performance Monitoring:Design and maintain Amplitude dashboards to track key metrics and trends, supporting strategic decision-making.Partner with CRM Managers to analyse the performance of campaigns and automated journeys, optimising for reach and conversion.Quality Assurance & Testing:Carry out regular testing to ensure CRM channels are fully functional, identifying and resolving bugs and areas for improvement to meet user needs.

Stockholm, Stockholm County, Sweden

Acquisition Channel Development:Managing and scaling of the Referral program by launching in new markets, optimising for cost-efficiency and relevancy and ensuring the product is legally compliant.Using in-house platforms such as the internal bonus CMS, the Referral CMS and the T&Cs CMS. While also working with other tools like Cloudinary.CRM Planning & Execution:Planning and execution of the CRM campaigns for the Referral program. These included ad-hoc campaigns and always-on journeys using tools like Braze.

CRM Planning & Execution:Develop CRM plans for top customer segments in line with the CRM and VIP team’s planning process.Support the production of ad-hoc marketing activities as needed.Using tools like Optimove and Symplify.Content Accuracy & Customer Engagement:Collaborate with Product teams to ensure offers and content are accurate, clear, and engaging.Identify key customer touchpoints and implement relevant actions and communications.Campaign Analysis & Optimisation:Conduct customer and campaign analysis to continuously refine the planning cycle.Work with CRM and VIP BI analysts to evaluate and improve campaigns, maximising retention KPIs.Regularly report on campaign success, making data-driven adjustments to enhance customer motivation and engagement.Stakeholder Alignment:Collaborate with market stakeholders to ensure alignment on local and global communications and events.Additional Support:Perform other assigned tasks as required to support CRM and marketing objectives.

Sliema, Central Region, Malta

VIP Relationship Management:Grow and engage the VIP customer base, nurturing loyalty and responsible gaming.Resolve VIP inquiries and feedback, enhancing service and experience.Stakeholder Collaboration:Partner with country and marketing managers to achieve KPIs.Coordinate cross-functional efforts to align on initiatives and maximise results.Operational Efficiency & Compliance:Streamline team procedures and uphold AML and responsible gaming standards.Execute and assess retention campaigns to build customer loyalty.

Malta

CRM Marketing & CommunicationManage the production of CRM marketing communications for customer retention, with a VIP focus.Ensure GDPR and market-specific compliance in all communications.Campaign Performance & Reporting:Analyse campaign performance; refine strategies with A/B testing.Report VIP performance insights to senior management.Customer Insights & Behaviour:Utilise customer and market insights to drive personalised engagement.Develop deep knowledge of customer behaviours for tailored communication.

Malta

Malta

Qormi, Malta

Bicanter is a wine and craft beer importer and distributer, where I ran the day to day activities and operations of the business.

Malta

London, United Kingdom

Diploma In Digitial Marketing, Digital Marketing, Currently Sitting For

Diploma, Accounting - Aat Diploma

A-Level, Mathematics & English

A-Level, Sciences