Daniela Calderon Email and Phone Number

Dual-role leadership: Oversaw overall software delivery for a 50-person team and directly managed product owners.Main accomplishments under my delivery leadership:-Achieved team growth of 50%.-Maintained a team attrition rate of 0%.-Successfully migrated a vendor website to our technology stack.-Delivered 30+ yearly software releases on time with less than 5% hot fixes.Main accomplishments under my product management leadership:-Established the Product Management Team, growing personnel from 1 to 7.-Increased website traffic by 80% over two years for lexus.com.-Boosted search inventory traffic, becoming the primary source of leads.-Launched the Vehicle Configurator, achieving record historic visits and leads-Secured the JD Power #2 Spot on Manufacturer Website Evaluation in 2024.-Took ownership of internal tools for the media and incentives team.

Responsible for the web engineering team (~30 people) that supports more than 20 web properties across five scrum teams. Responsible for the software delivery lifecycle. Responsible for the management of engineers and vendors that provide project management, business analysis, engineering, and quality assurance support for our operations. The main point of contact to all web-related topics across different teams including PMO, Marketing, CRM, Media, IT, Business Applications, and Business Intelligence. Main accomplishments:- Creation of a “GO” roadmap.- Creation of technical product roadmaps (4). Executives communication and prioritization. - Evaluation and selection of CMS, UI Framework, monitoring software, and logging software to support software standardization across all web properties.- Creation of processes for efficient software delivery: introduction of Sprint Reviews and Sprint Reports, release management process, incident management process, documentation process, monitoring systems, security scans, and bugs management process, among others.- Standardization of infrastructure architecture, branching strategies, CI/CD pipelines, and introducing functional automation. - New build for cordblood.com delivered on time, with new technology stack and infrastructure.Main responsibilities:- Engineering manager. - Budgeting and resourcing. - Technical oversight, technical evaluation, and decision-maker. - Technical Product Owner, technical product roadmaps, high-level timelines.- Process improvement. - Audit and monitor all properties to ensure quality, uptime, and opportunities for improvement. - Facilitator for cross-team integration communications (Salesforce, MSDynamics, etc.)- Be an active member of a scrum team when necessary: managing JIRA, creating documentation, designing technical solutions, supporting troubleshooting, doing code reviews, management releases, and communicating to stakeholders.

Responsible for the technology studio at Team One. Owner of the software product development from conception to launch as well as product maintenance and optimization. Manager of a team of technical product leads, engineers, quality analysts, and content authors. Discipline lead that works together with a group of cross-disciplinary leads including account, strategy, business analysts, user experience, and creative to develop the vision of our products and bring them to life.Main accomplishments:- Acquisition of Lexus.com product and Lexus Offers service software development. - Rebuilt the technology team to support the development of enterprise applications. (Size of the current team: 25, new hires: 20, promotions: 8, direct reports: 8, attrition rate < 5%, team engagement score: 4 of 5)- Creation of team vision, goals and KPIs to evaluate team performance- Lead and delivered more than 45 product updates per year.- Introduced the software development life cycle to improved delivery efficiency and quality.- Introduced software development tools and metrics to evaluate digital production performance.- Internal technical product owner leading platform migrations.- Technology leader that contributes directly to client sentiment scores improvement.- Successfully migrated website from TeamSite to Adobe Experience Manager on time and budget. Main responsibilities:- Technical manager: recruiter, coach and mentor, facilitator and motivator.- Internal technical product owner: technical roadmap and technical design. - Orchestration and communication. - Product technical knowledge, trusted technical partner.- Customer and market knowledge.- Budget and resourcing management. - Operations.

Ultimately responsible for the success of enterprise applications by overseeing the technical direction of projects including scoping, discovery, architecture, production, quality, deployment, product launch, maintenance and scalability. Main point of contact for stakeholders, (executive management, producers, engineering, user experience, account, vendor and client teams).Responsibilities include: Product Roadmap and Technical Design, Product Release Planning, Communication, Product Software Development Lead and Product Technical Knowledge Expert (include Customer and Market Knowledge )

Oversaw the technical direction of projects including scoping, discovery, architecture, production, quality, deployment, product launch, and maintenance. Built, grew, mentor, and motivated technology teams.Business development and technical client lead. Worked closely with the account management team bringing new business and growing existing clients. Created technical audits and recommendations to gain efficiency, optimize systems, and reduce costs.Worked with the design/user experience teams to support their creativity.Main accomplishments:- Represented technology on the sales teams that pitched and won multiple client engagements including Mazda (AOR), Mitsubishi (AOR), Fuse.TV (AOR), South California Edison (AOR), Madison Square Garden (Venue Websites, In-Stadium Experience), Cablevision (Set-up Box), LA Forum (Venue Website), Lion Capital (Financial Website), Starkey Foundation (Non-Profit Website), Bill and Melinda Gates Foundation (Non-Profit Website), NFL (Evolution Website), Sony (Mobile OSPrototype), Pearson (Mobile App, Education), Brocade (Ecommerce Website), Logitech (Ecommerce Website) All Recipes (Mobile App), Livestrong (Mobile App), Grindr (Mobile App), FreshDirect (Mobile App), Epix (PlayStation App), Disney (Mobile and Web App)- Built and lead technology teams to support all new work obtained. Proud of establishing in limited time a team of 35+ engineers to successfully support the maintenance of a new product of the portfolio (Mazda). Proud of taking a startup product to hit its first million user base (Grindr). Proud of leading one of the first Disney Plus versions on 2011 and many more.- Launched more than 20 new digital products and participated in hundreds of software releases throughout the years.

Research for Microsoft Robotics SDK. Development of Speech Recognition Module shipped with SDK.

Researched human-computer interaction, virtual reality, and context-aware/ubiquitous computing (smart devices).

Consultant in Technical Areas