Daniela Cambedda Email & Phone Number

London, United Kingdom

Major achievement: Increased Facebook followers by 1160% during first quarter of managementImproved organic reach by 200% during a 3 month period of product launch campaign Managed Amazon Marketing Services campaigns reducing cost on spent by 6 % points saving £15 on customer acquisition. Maintained engagement rate on twitter at 2.2% rate over a 6 months period• Managed Social Media accounts for KAZAM UK• Generated KAZAM social media strategy, creative production content calendar and strategy execution• Used combined content strategy, social listening and direct approach for Twitter management• Supported sister company Wileyfox with tactical social media campaigns generating 1.5k organic impressions per post and resulting in +800 device sales in a single deal of the day• Reducing social media customer complaints by 60% coordinating after sales support and liaised with aftersales manager and customer service team to achieve customer delight • Created Q&A database to support social media queries and customer services shared knowledge• Maintained KAZAM Magento web shop, monitored sales and followed up with logistic partners to maintain stock levels• Responsible for PPC low budget tactical campaigns for KAZAM and Wileyfox• Managed Amazon Marketing Service campaigns and decreased customer acquisition costs by £15 • Set up and managed Wileyfox eBay shop from scratch• Managed professional relationship with internal and external agencies to update websites and provide online content.• Engaged with Heads of Logistics, Customer Service and Product to ensure alignment of activities with business objectives. • Created report for senior managers to analyse website and social media performances

London, United Kingdom

Major achievement: Optimised customer journeys for Lycamobile – improved conversion rate by 19% with deployment of new websites. Managed Facebook advertising for Lycamobile across 7 countries, defined target audiences and managed PPC campaigns and creative testing, increased free SIM conversion by an average 2.2%.Improved SIM activation rate for Lycamobile US from 50% to 70% by regularly reminding benefits of Lycamobile SIM activation• Promoted from being customer service advisor to be part of the marketing team • Planned and delivered email marketing campaigns:o Introduced segmented approach to newsletter campaigns – tailored offers to clients’ phone usage.o Created and monitored weekly reports on email campaign performances.• Managed multi-language websites: optimised customer journeys – improved conversion rate by 19% with deployment of new websites. o Managed website content using Joomla and Wordpress CMS systems for creation of PPC landing pages o Implemented SEO best practices – adding meta descriptions, keywords • Strong working knowledge of Google Analytics: Created weekly reports on websites performance for the management through Google Analytics. • Managed all Facebook advertising across 7 countries, including defining target audiences and managing PPC campaigns and creative testing, increasing free SIM conversion by an average 2.2%.• Managed professional relationship with internal and external agencies to update websites and provide online content.• Engaged with Heads of Brands, Customer Service, Product and Propositions to ensure that website content and structure was aligned with business objectives.

London Victoria, United Kingdom

Managed all daily back office work including collating and binding documents, filing, and opening and distributing mailManaged light accounting paperwork including sorting invoices and expense receipts with 0% error rate Represented the Hotel in communications with guests and business partners.Achieved consistently high ratings from guests, peers and managementManaged bookings phone and email bookings Trained new employees according to standard operating procedures.

Teulada - Cagliari - Italy

Developed skills including accountancy, communication, diplomacy, influencing, customer relationship management, team building, problem-solving, prioritisation and sales in several roles including Waitress, Cashier, Stock Manager and Front-of-house Manager.