Daniela Casale Email & Phone Number

Amsterdam, Holanda Septentrional, Países Bajos

Produce and edit 20+ content pieces monthly for Instagram, capturing our facilities, trainers, and clients to showcase our values and expertise. I also craft compelling captions that bring our energy to life and ensure our brand voice resonates with our audience, driving engagement. Ensure our followers feel heard and valued by managing all community interactions by responding to every comment and direct message.Handle the filming and editing of video content for YouTube, including workout videos, to provide an authentic look into the ONE Institute experience, grow our online presence and support our community’s fitness journeys. Engage, inform, and build trust with both current and potential members by writing +5 blog posts monthly for our website. These posts provide informative, value-driven content that educates our audience, strengthens our online presence, and boosts search engine visibility.Oversee email campaigns to increase sales, sign up new members, and keep current clients informed with fresh knowledge and updates.

Quito, Pichincha, Ecuador (Remote)

Wrote and published 400+ original articles for the digital magazine of COSAS with the aim to entertain and inform an audience of 52K+ followers through content of a varied thematic including fine art, fashion, photography, trends, current (global) events, pop culture, and news involving celebrities, politicians & European royalty.Generated and posted 500+ content pieces for the magazine ́s social media accounts (Facebook, Instagram & TikTok) through the use of digital images & videos that came from the team ́s production teams / online databases.Engaged new viewers and readers to the magazine by generating and editing digital content like photography and videos using Adobe Photoshop, Final Cut Pro, Canva, Animoto and CapCut.Wrote and edited original copy for multiple digital materials, including social media posts, website publications, email campaigns, and paid advertising for the magazine and its clients (Coca-Cola, H&M, Diners Club and more).

Boston, Massachusetts, Estados Unidos

Closed 22 influencer marketing deals with independent social media figures from 15+ states around the USA with the objective of increasing the brand´s audience without any expenses aside from product giveaways and shipping.Generated traffic to the company's website by writing 3 weekly articles on topics related to wellness, gut health, yoga, benefits of consuming Waku, recipes and more.

Quito, Pichincha, Ecuador

Structured and improved the studio´s digital presence and communication strategy by creating and publishing a social media campaign calendar that inspired and encouraged viewers to understand the value behind their aesthetic design and hire their services.Generated a carefully planned, constant stream of content for the studio´s social media accounts that included 75 monthly stories, 15 monthly formal publications, and interactions with its community via DMs and comments

Quito, Ecuador

Won 24 soccer championships by leading, motivating and generating game strategies for 3 groups of 18 players of different age groups (Freshman, Sophomores, juniors and Seniors).Planned 600+ training sessions, 10 championships and created a system to measure the results of each player as they progressed throughout the academic year.Thought my students the techniques required to become good soccer players and the correct form to perform specific moves, passes, kicks and more.

Quito, Ecuador

Executed and updated a database of more than 200 journalists and media outlets in the country.Developed various communication and PR strategies for four different clients, including press conferences, interviews, industry and community events, among others.Wrote 40+ press releases for them to be published in different media outlets (written press, radio and television) and followed up on them by calling the journalist and advocate for each client.Managed to accomplish 30+ news publications for our clients in various media outlets of the country (written press, radio and television).

Licenciatura, Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Social Sciences