Daniela Cassel Email & Phone Number

Brazil

- Leader of the Operations team, responsible for a portfolio of more than 150 cities;- Conducting a pilot project to restructure the operations team to unify teams from different categories;- Definition of investment strategy to guarantee marketplace and P&L performance;- Leadership of a team of analysts

- Monitoring and validating investments, target setting and forecasts;- Resource allocation modeling;- Intern leadership and training;- Direct collaboration with different teams (BR Operations, Ops international, Data Science)

Responsible for cross-area projects within the BR Operations team, including:- Project management and technical analysis for the city portfolio clustering process- Project management for optimization and standardization of geofences;- Construction of a data model tool to facilitate data access for the entire operations team- Direct collaboration with different teams (BR Operations, International Ops, S&P, Other categories)

- Responsible for the overall planning and monitoring of the marketplace for a portfolio of over 150 cities;- Responsible for the team's P&L, including breakdown of goals, scenario forecasting, investment allocation, and monitoring and correction of metrics;- Leadership of a key cross-area project that sought to understand and resolve a specific scenario of competition with potential of high impact in long-term. The project identified the most efficient actions for the recovery of… Show more - Responsible for the overall planning and monitoring of the marketplace for a portfolio of over 150 cities;- Responsible for the team's P&L, including breakdown of goals, scenario forecasting, investment allocation, and monitoring and correction of metrics;- Leadership of a key cross-area project that sought to understand and resolve a specific scenario of competition with potential of high impact in long-term. The project identified the most efficient actions for the recovery of cities and subsequently became a new area of ​​the operations team;- Leadership and training of junior analyst;- Implementation of mitigation plans for the recovery of deteriorating scenarios- Direct collaboration with different teams (International Ops, Insights, Product, Policy, Other categories, Growth) Show less

- Responsible for allocating team resources, as well as planning and operationalizing price curves for a portfolio of over 150 cities;- Monitoring and evaluating financial and operational metrics, creating spreadsheets and reports, and deepdives;- Building and improving internal work tools, as well as supporting the development of new products, mainly through testing (AB, time slice)- Direct collaboration with different teams (Insigths, CX, product, BI, Other Categories)

- Responsible for planning and operation of incentives and their respective communications, aiming to balance the marketplace of 8 cities with high growth potential;- Monitoring and evaluating financial and operational metrics, creating spreadsheets and reports, deepdives;- Improving internal work tools, as well as supporting the development of new products related to incentives, mainly through AB testing- Direct collaboration with different teams (marketing, CX, product, BI)

Rio De Janeiro, Rio De Janeiro, Brazil

Analysis of traffic demand data of up to 38 toll plazas in 8 Brazilian highways. Follow-up reports to support company’s strategic decisions, technical traffic studies, short and long term traffic demand forecasts. Organization of field research (vehicle countings, origin/destination). Monitoring of economic indicators. Headed the transitioning process of team’s reports and analysis from Excel platform to Power BI.

Porto Alegre, Rio Grande Do Sul, Brazil

Projects in the areas of Transportation, Open Government and Civic participation, Urban Climate Resilience, Gender issues. Organization and facilitation of participatory processes for urban planning (Mobility Plans, Sustainable Development Plans) and other events (seminars, courses), coordination of the Mobility Working Group within the Brazilian Climate Change Forum, development of indicators. Elaboration of project proposals, fundraising, contracts and Memorandum of Understanding… Show more Projects in the areas of Transportation, Open Government and Civic participation, Urban Climate Resilience, Gender issues. Organization and facilitation of participatory processes for urban planning (Mobility Plans, Sustainable Development Plans) and other events (seminars, courses), coordination of the Mobility Working Group within the Brazilian Climate Change Forum, development of indicators. Elaboration of project proposals, fundraising, contracts and Memorandum of Understanding, representation of the organization in meetings and events around the country, communication with national and international stakeholders, meetings with municipal authorities. Data analysis and technical research. Show less

Porto Alegre Area, Brazil

Undergraduate Civil Engineering Internship in the transportation area. Main activities: Assistance in Road Safety Audit reports in several Brazilian cities, assistance in benchmarking survey focused on safety of transport systems (metro, LRT and BRT), elaboration of manuals focused on sustainable transport, suport in the elaboration of an accident data collection form, communication with national and international stakeholders. Organization of events (training courses, seminars… Show more Undergraduate Civil Engineering Internship in the transportation area. Main activities: Assistance in Road Safety Audit reports in several Brazilian cities, assistance in benchmarking survey focused on safety of transport systems (metro, LRT and BRT), elaboration of manuals focused on sustainable transport, suport in the elaboration of an accident data collection form, communication with national and international stakeholders. Organization of events (training courses, seminars, workshops, etc.) From september 2015 to December 2015, took part in the development process of a new practice area of the Organization: Urban Governance. Show less

Porto Alegre Area, Brazil

Undergraduate Civil Engineering Internship in the structures area.Main Activities: Estimation and measurement of concrete and steel volumes, index calculation. Create, confer and correct blueprints. Design of reinforced concrete structures (using software and by hand calculation).

Porto Alegre Area, Brazil

Undergraduate Civil Engineering Internship in a fluid mechanics and reseach laboratory.Main activities: Design and construction of reduced models of building and topography. Assist in wind tunnel tests. Graphical and numerical processing of test results. Creation of report drawings.http://www.ufrgs.br/lac/english%20version/index.htm

Masters, Transport Systems

Individual research focused on the characterization of ridesourcing services and its relation with other transport modes. Participation.

Bachelor Of Science (Bsc), Civil Engineering

Concentration area: Transport Coursework sought to verify the effects generated by the reduction of the speed limit in urban areas, both.

Road Safety

Course on Road Safety that encompass Road Safety Policy, Accident Analysis and Prevention, and Road Safety Audit Procedures. More.

Undergrad, Civil Engineering

One year of Civil Engineering study through the program Science Without Boarders. The 3 last months were dedicated to research.