Daniela Cazzato Email & Phone Number

Milan, It

Milano, Italia

Client: Leading Italian Banking Group• PRICING- Pricing Optimization: functional support, PMO and data analysis for the set-up of a new price differentiation strategy aimed at defining individual prices, exploiting client’s willingness to pay - Support to the definition of new pricing scheme / pricing level for products/services for Retail and SME market; monitoring of economic results of offers, discounts, promotions • FORECAST MODELDefinition and implementation of a forecast model to estimate the main performance and risk indicators of the Corporate & Investment Banking division• PERFORMING MANAGEMENT MODELDefinition of the performance model (monitoring and budgeting model) of the new “Polo Finanza d’Impresa” • BUSINESS REPORTINGBusiness requirements definition and support to the roll out of a new management-reporting tool aimed at monitoring the deleveraging plan of non-performing loans and non-strategic assets • CHANGE MANAGEMENTDefinition, planning and PMO for the roll-out of changes in credit offering and selling processes, needed to be compliant to Bank of Italy regulations (“Trasparenza delle operazioni e dei servizi bancari e finanziari”)

Milan Area, Italy

• BUSINESS PLAN- Economic and strategic evaluation to launch a mobile virtual operator of a TLC retail company and of a leading banking group- Business plan and roll out of teleselling and telemarketing activities by the Call Center of an utility company• CUSTOMER SATISFACTION MANAGEMENTDevelopment of a customer satisfaction monitoring model and definition of the action plan aimed at improving satisfaction and loyalty of an utility company• COMPETITIVE ANALYSIS Strategy and economic performance analysis of the main competitors of a tourism company in four European markets• CO-MARKETING STRATEGYDesign, planning and launch of an innovative co-marketing campaign between an Italian bank and a major telephone company• PRODUCT CONCEPTConjoint analysis and perceptual map for the choice of the name and the package of a new line of private label products• LOYALTY MANAGEMENTIdentification of the guidelines to improve and develop the loyalty program offered by a leading international oil company

• Promotion of mobile services on Vodafone live! portal• Management of MMS newsletter • Projects focused on the definition of new products / services marketing concept

Rome Area, Italy

• Development of a new Value Added Service for Vodafone live! wap portal• Research and quanti-qualitative analysis to identify non conventional locations for Public Wi-Fi spot – project for Vodafone Italy aimed at writing the degree thesis

Laurea, Economics, 110 Cum Laude And Published Thesis

Erasmus Program, Economics