Daniela Chacon Email & Phone Number

Buenos Aires Province, Argentina

Provincia De Buenos Aires, Argentina

Responsable de diseñar la estrategia de marketing para ASICS, a cargo de todo el proceso alineación con global y coordinación del proceso comunicacional en los diferentes medios donde la marca tiene presencia.Manejo y proyección de presupuesto.

Argentina

Responsible for online (Investment digital to client’s ecommercerce, Instagram, Facebook, Youtube..and the analysys to this strategy: ROAS; CTR, CPA,andanothers digital KPI’s ) and offline (BTL, point of sales) communications, PR in media digital and newspapers, influencers strategy, strategy and negociation for the brand visibility (POP material). Monitoring of Sell In, Sell Out, Out of stock, an another commercial KPI’sThe whole process of launching a product. In my charge I’m three agencies: digital marketing, PR and Influencers, Trade Marketing (visual merchandising, execution to the planogram) and another supplier with premium POP

Buenos Aires, Argentina

Responsible for the brand visibility strategy with emphasison BTL and POP material at the point of sale. In charge ofthe strategy of the main channels of direct communication from the region: CRM, RRSS chasing a tangible increase inmarket penetration. management budget ofthe area, investment per customer and impact on P&L.

Argentina

Negotiation, definition and implementation of visibility ofthe POP material. Planogram analysis, creation and execution on the channels, keeping track of the main KPIs (Sell out - Sell in). Training and incentive programs tointernal sales force and customers

Venezuela

Monitoring of Sell In and Sell Out indicators, managementand budget monitoring according to planning.Implementation of campaigns and advertising material in the point of sale, commercial events, relationship withaccounts keys, indicator management and contractcompliance agreed. Training and incentive programs by force internal sales and customers.SPECIAL PROJECT: In charge of the Commercial Plan.Comprehensive organization of quarterly relationships inthe area commercial. Make the presentation of results andstrategyplanning.

Management of internal communication channels, designand development of communication strategies andcampaigns adapted to the objectives of the organization.Management the line of organizational design anddevelopment the network internal. Analysis and control of themonthly budget of the unit.

Management of internal communication channels adapted to the needs and profiles of employees based on: billboards, national magazine, regional newsletters, text messaging and email. Design and development of communication strategies adapted to the objectives and needs of the organization, aimed at improving the organizational climate. Communication campaigns, aimed at improving business safety habits and strengthening the culture and values ​​of the organization.

Planificación y manejo de presupuesto por evento, así como también atención directa al cliente.Preproducción y cobertura de evento, búsqueda y manejo de talento.

Redacción y cobertura del Mundial de Fútbol Brasil 2014 en el portal de noticias deportivas Ovacion.com.ve, a su vez el manejo de las redes sociales (twitter).Redacción de noticias en el portal web del periódico El Nacional.

Maestría En Gerencia De Mercadeo, Marketing

Finanzas Para Ejecutivos No Financieros, Finance, General

Curso Finanzas para ejecutivos no financieros

Licenciatura, Comunicación Social

Comunicación Social mención Comunicaciones Publicitarias

Bachillerato, En Ciencias

Diplomado Marketing Digital Y Venta Electrónica, Marketing Digital