Daniela Chávez Lira (She/Her/Ella) Email and Phone Number
Daniela Chávez Lira is an award-winning communications professional with over a decade of experience in Public Relations, Public Affairs, and Diversity, Equity & Inclusion with accreditation from Northwestern University. Her work has encompassed executing both local and national communications strategies for some of today's most renowned consumer packaged goods (CPG), healthcare, and corporate brands. Her extensive expertise spans a broad spectrum of strategic communications efforts, including media relations, copywriting, community engagement, issues management, and meticulous event planning. Known for her collaborative spirit, Daniela sets the standard for her teams to ensure the success of client initiatives. Daniela’s proficiency and leadership in communications has received accolades recognized by the Public Relations Society of America and Bulldog Reporter for various clients and has further earned her the prestigious recognition as one of the Publicity Club of Chicago's 30 Under 30 Award recipients. She is also a former member and avid supporter of Mujeres Latinas en Acción’s Young Professional Advisory Council, and a current member of DePaul's College of Communication's Young Advisory Board.
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Account DirectorFlowers Communications Group Jul 2023 - PresentChicago, Il, Us -
Account SupervisorFlowers Communications Group Feb 2021 - Jun 2023Chicago, Il, Us•Served as a key member of the DE&I team, both for client servicing and new business purposes•Provided DE&I thought leadership for internal and external communications efforts•Provided crisis communication/issues management counsel for DE&I-focused and corporate clients•Led out on developing agency and client strategic communications plans•Served as media relations lead for national and local clients; developed and executed media outreach strategies•Managed media, influencer, and community partnerships and programming•Served as account liaison to the agency’s creative team in the development of client assets•Managed on-site and virtual client activations -
Senior Account ExecutiveFlowers Communications Group Oct 2018 - Jan 2021Chicago, Il, Us -
Account ExecutiveFlowers Communications Group Jun 2017 - Sep 2018Chicago, Il, Us -
Marketing Communications, Strategic Marketing Coordinator (Ae)Purple Group Chicago (Lopez Martin & Associates, Inc.) Apr 2015 - Jun 2017Chicago, Illinois, Us•Provided support to the agency's President in the development of strategic plans •Provided support on consulting services and new business pitches•Managed day-to-day client deliverables to ensure team stayed on task and on strategy•Developed and executed marketing metrics analytics•Developed recaps for client projects and campaigns•Provided public relations/media relations/event planning supportClients: ComEd, Cook County Health and Hospitals System, Spanish Coalition for Housing, United Neighborhood Organization and Newins Insurance HoldingsMedia Placements: WGN - Adelante Chicago, EFE, The Chicago Citizen, Telemundo's Un Nuevo Dia, The Chicago Defender, Bridgeport News, Univision, Lawndale News, among others. -
Multicultural Media Relations, Associate (Aae)Golin Jun 2013 - Sep 2014Chicago, Il, Us•Served as a national media relations lead for consumer and healthcare brands•Established strong relationships with top-tier media, resulting in national placements•Managed and updated the practice's media list and placement tracker•Provided social media support through copywriting and developing content calendars•Assisted in developing strategic insights used for new business opportunitiesClients: Walmart, Kaiser Permanente, McDonald's, Nintendo, Constellation Brands, among others.Media Placements: EFE, Siempre Mujer, Ser Padres, Latina Magazine, NBC Latino, Sports Illustrated Kids, Fox News Latino, among others. -
Mindfire, Student ContributorKetchum Jan 2013 - Jun 2013New York City, New York, Us•Served as a student contributor to new business pitches for various Fortune 500 companies -
Public Relations, Intern/CoordinatorDepaul University Sep 2012 - Jun 2013Chicago, Il, UsDePaul's Psychology Department engaged me to become one of its first Peer Advisors in an effort to gain student enrollment into the university's psychology program. •Managed all public relations matters, inclusive of website development and ad creation•Managed student Peer Advisors by assigning tasks and ensuring all deliverables were met -
Peer-To-Peer Advising Program, Student CoordinatorDepaul University Sep 2012 - Jun 2013Chicago, Il, Us•Provided assistance to students on class selection, program inquiries and internships•Managed internal communications and on-site office communcations -
Quantitative Reasoning Center, Lab AssistantDepaul University Sep 2011 - Jan 2012Chicago, Il, UsServed as a Lab Assistant to various professors for DePaul University's Mathematical & Technology Literacy courses.•Provided tutoring services to students with focus areas in statistical math•Provided in-class support to professors for both undergraduate and graduate-level coursesFocus Areas: HTML, SPSS 18 and 19, Microsoft Excel and Access, Visual Basic and Alice -
Psychology China Study Abroad Program, Research StudentDepaul University Nov 2011 - Dec 2011Chicago, Il, UsObserved and studied human development and culture in the provinces of Beijing, Guangzhou and Hong Kong to identify stress levels as caused by educational pressures.•Conducted primary research by interviewing locals and students•Analyzed and presented research findings as part of senior capstone project -
Project Uno, Research StudentDepaul University Sep 2009 - Nov 2009Chicago, Il, UsServed as part of an urban studies research team to collect data at Benito Juarez High School to identify the natural mentoring relationships of Latino adolescents and examine its role in academic achievement, as well as the racial and cultural processes that predict the development of said mentoring relationships.•Provided support to conduct primary research through student interviews
Daniela Chávez Lira (She/Her/Ella) Skills
Daniela Chávez Lira (She/Her/Ella) Education Details
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Depaul UniversityIndustrial And Organizational Psychology / Public Relations & Advertising -
Peking UniversityPsychology
Frequently Asked Questions about Daniela Chávez Lira (She/Her/Ella)
What company does Daniela Chávez Lira (She/Her/Ella) work for?
Daniela Chávez Lira (She/Her/Ella) works for Flowers Communications Group
What is Daniela Chávez Lira (She/Her/Ella)'s role at the current company?
Daniela Chávez Lira (She/Her/Ella)'s current role is Account Director at Flowers Communications Group.
What schools did Daniela Chávez Lira (She/Her/Ella) attend?
Daniela Chávez Lira (She/Her/Ella) attended Depaul University, Peking University.
What skills is Daniela Chávez Lira (She/Her/Ella) known for?
Daniela Chávez Lira (She/Her/Ella) has skills like Spanish, Facebook, Microsoft Office, Microsoft Excel, Microsoft Word, Spss, Social Media, Microsoft Access, Html, Photoshop, Indesign, Cision.
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