My work is centered on aligning corporate sustainability goals with stakeholder communication, fostering cultural transformation, and enhancing brand reputation through clear, impactful messaging.- Develop targeted content to effectively communicate corporate sustainability goals to diverse stakeholders, fostering a transformative corporate culture within the organization.- Plan and implement educational projects designed to promote a unified and actionable approach to sustainability, encouraging engagement and long-term commitment to sustainable practices.- Crafting communication plans and producing high-quality content that clearly articulates a company's sustainability objectives and achievements, improving the brand's reputation and positioning.- Ensure content is engaging, accessible, and tailored to the needs of the target audience, transforming complex sustainability concepts into clear and compelling narratives that resonate with stakeholders.

Sustainability and Green Lifestyle Education

I developped a communication strategy to increase brand awareness and drive sales. I used digital and inbound marketing tools to connect with potential customers, and focused on content. In 10 months beeopak became leader on the market and considerably increased sales: on line sales tripled, revenue quadrupled, number of followers increased of 5 times, 2020 November sales topped the 2019 total company revenue, number of website subscribers doubled.• Plan communication strategy on different media outlets• Profile targets• Improve website design and user experience• Write media and website content• Develop communication materials for retails to drive sales• Manage major clients• Manage interns

My goal in Apepak was to build a strong brand in line with the company mission establishing collaborations and long lasting relations with key players involved with sustainability such as associations, businesses and media. My knowledge of the market allowed me to collaborate in the product development as well.• establish collaborations• talk and participate at events• give media interviews• manage major clients' relations• write contents for different media outlets and purposes included retail materials• analyze the market and consumers• develop new products

The film series had a great success for number of attendees and audience appreciations becoming a city landmark. I was part of the marketing team in charge to develop effective and successful communication plans tailored to the different movie series: Bertolucci, De Sica, Anna Magnani, Dino Risi, Michelangelo Antonioni, Ugo Tognazzi.• select the most relevant media channels according to the target audience• design high quality communication materials and contents that well represented the culture context of the event• create a list of associations, organizations, magazines, websites, places where to reach out the target audience with a special interest and connection with the movie series• write the letters addressed to the community, the sponsors and prospective sponsors• manage relations with stakeholders• direct the VIP party coordinating the different suppliers, choosing the menu and collaborating with the decorator in order to deliver the perfect Italian party (from 2014 to 2017)

I created and directed an event that celebrated Italian culture and traditions in the heart of Silicon Valley. I personally worked on each phase of the event from putting together an interesting program and creating an appealing presentation for sponsors & partners, to reaching out to them and coordinating all the different parts of the program. I also developed the communication plan as well as the social media, marketing material and website content because I wanted the audience to perceive the very reasons and passion behind the event.

I looked for opportunities of collaboration in the San Francisco Bay Area. Through my work Cinecitta' Luce has developed a stable and successful collaboration with Stanford University.

I developed and implemented a marketing plan to launch the children books of Marilyn Marini. The plan included on line and off line marketing strategies to reach out the target in the London area.

I developed a communication strategy to reach out a wide audience in the San Francisco Bay Area. I managed social media content and set the right tone to make the event attractive and engaging to the audience.

As I arrived in Silicon Valley I tried to import children hair accessories from a small Italian company, Platzamour. I wrote down the business plan and managed by myself all the necessary steps to import goods to the US included the sale and marketing strategy, and the localization. The project arrived at a good stage when the Nordstrom chain showed interest in selling the product in their stores but Platzamour had to shut down.

I got the opportunity to share my love for olive oils and Italian heritage talking with clients. My goal was to understand what clients were looking for and directing them to the purchase of the right product. Most clients were looking for something good and didn't know exactly what to buy; my introductions about history, territory and product features was a valuable contribution for both the clients and the business.

I started working for Julius Baer Brokerage Italia since its establishment, I was responsible for the following tasks:- Set up the Italian marketing department.- Plan the Julius Baer Italian communication strategy.- Contribute to design the Marketing plan of the Julius Baer Brokerage Group.- Manage the relationships with clients and Italian quoted companies such as Telecom Italia, Mediaset and so on.- Organize conferences in Italy and Europe. - Arrange meetings for those funds interested to come to Italy and meet Italian quoted company investor relations. - Monitor the customer satisfaction and the productivity of marketing activities.- Implement corporate marketing guidelines.- Participate in worldwide corporate marketing meetings.- Report about marketing results.- Design the Julius Baer marketing intranet site.- Being in charge of the Italian office's marketing internal communications.

MR&D is a consulting company specialized in providing marketing strategies in the electrical and electronic sector. My responsibilities included:- Develop a marketing analysis: identify the specific market, benchmark the offers and competitor strategies, develop the SWOT analysis, segment the consumers and study their behaviors.- Develop a new product in collaboration with the engineers.- Plan the launch of the new products together with client.

I developed a strategy to increase the tourism in the Province of Ragusa. I started with an analysis of the market ( resources available in the area, strengths that may be turn in tourism opportunity and weaknesses). Then I outlined a plan containing strategies to increase tourism in the Province of Ragusa.

Yomo Group produces dairy products such as yogurt, fresh cheese and similar products. It is one of the leader brands in the dairy Italian market. I carried a yogurt and fresh cheese marketing analysis in Europe as follow: - identify the specific markets- benchmark the offers and the competitor’s price strategies - compare competitors’ communication strategies- analyze the competitors’ advertising strategy- develop the SWOT analysis.

Agrimarket is an agricultural company. The strategy for such a small local company mainly focused on advertising campaigns on local media & press, promotions and trade fairs.

Assistant in the development of the ad campaign of the largest shop chain in Palermo.