Daniela Cisi Email & Phone Number

Rome, Latium, Italy

Ambiti di afferenza: letteratura anglo-americana, sociologia dei nuovi media, semiotica applicata alla comunicazione aziendale e pubblicitaria

Programmazione e revisione mensile del piano editoriale, assegnazione e approvazione articoli, selezione, gestione e coordinamento team di redazione, partner pubblicitari, partner tecnologici e contributi speciali. Pianificazione media partnership.

Consulenza direzionale su progetti di posizionamento online marchi aziendali e di prodotto (analisi di benchmarking, SWOT analysis, individuazione best practices, definizione obiettivi e aree di intervento, stima tempi/costi/fattibilità, redazione documentazione di progetto ad uso dei diversi dipartimenti coinvolti, selezione e coordinamento risorse esterne, presentazioni preliminari e reportistica finale di misurazione dei risultati ad uso direzionale)

Worked closely with the CEO of the company to properly develop, position and finally launch the online version of the various international journals (STM content) published by the company.Award winning project at the 2008 edition of the "Fondo Innovazione Modena", a prize promoted by the Local Administration and Chamber of Commerce in order to sustain and finance the best entrepreneurial initiatives connected with new media, technology and innovation.

Start up of the Marketing Communication Office, working closely with the company owner and the board of directors with specific regard to the following activities:- Strategic brand management and corporate image re-positioning, in line with the company newly acquired international expansion- Trade fair planning and management, with specific focus on optimizing returns in terms of customer retention and lead generation (Italy, France, Germany, as well as northern and eastern EU markets)- Set up of a complete package of B2B co-markenting initiatives aimed to establish and promote a worldwide network of certified partners, thus enhancing pre and post-sale support services while cutting costs- B2B direct mailing and e-mail marketing campaigns, planned and worked out in close connection with the Sales Direction and Area Managers, which consistently increased lead generation and sales on target areas- Fine-tuning and key implementation of the company CRM system

Worked closely with the CCO (Chief Communications Officer) and the CRM dept. on the planning, development and launch of the renewed web portal of the Conad Group, aimed to achieving the proper online brand positioning as well as taking full advantage of the most updated, digital and interactive, marketing opportunities.(Project undertaken in conjunction with the University of Bologna / Bologna Business School / Master in Marketing and Communication Management)

Temporary manager, reporting directly to the CEO of the company and covering the absence of a senior member of the staff in charge for the management of print-production department and suppliers.Tasks and responsibilities:- Management of print-production department and suppliers- Workflow scheduling, monitoring and optimization in close connection with the Chief Responsible of the creative staff- Process control, timing and logistics on multiple-media sinergic campaigns with strict and crucial deadlines - Budgeting and quotation management in staff with the agency Account Managers- Cost control and invoice management, in close connection with the Chief Administrative Officer- Fine-tuning and key implementation of the company project management system Main customers and campaigns: LAVAZZA, LINDL, SPLUGEN, SLOGGY, DUCROS, BENNET, IPERCOOP, CARREFOUR

Master, Marketing And Communication

Activities and Societies: Key fields of study: - Brand Creation and Management - Digital Communication - Information Technology, DB.

Esf Postgraduate Diploma, Web Design, Gui (Graphical User Interface) Design And Development, Information Architecture

Laurea, American Language And Literature

Dissertation: The Impact of Electronic Media Technology on Modern Communications and Society