Daniel Ackermann ⚾️ Email & Phone Number

Refine Labs is a progressive demand generation firm focused on growth-stage B2B SaaS. With a unique combination of strategy and research, we execute marketing for the way people buy in 2023. We create demand in Dark Social to build brand affinity with future buyers. We capture existing demand through intent channels to generate immediate pipeline. And we align ourselves to revenue, not vanity metrics. By not obsessing over attribution, we’re free to do what works, not just what we can measure.

New Jersey, United States

New York, New York, United States

Brand Management can sometimes feel like a huge challenge. In any given year, a brand manager can be faced with over 25 million decisions as to what to do to ensure success. Our brand management platform, ProQuo AI , transforms the art of brand management into an effective science that can be employed every day. It starts with always-on predictive brand guidance, where our IP and AI combine to let you know where your brand stands with its competition, and the steps to take each day to optimise for success.We’re focused on working with engaged small and medium-sized brand owners, who have never been able to access real people’s feelings and thoughts on an ongoing basis. ProQuo AI puts this at their fingertips. We’ve proven over the last 8 years as brand consultants what makes brands grow, with 600+ brands, in 60+ markets, in 85% of the world’s spoken languages. Brand Managers see increases in sales growth, online engagement, and of course, brand loyalty.Now presented as a subscription platform service, our Brand Management framework is available to almost all brand owners, especially SME/SMBs.Our consulting service continues to offer bespoke services for larger brands, now powered by our platform AI.Visit www.proquoai.com today to get started!You can also email hello@proquoai.com or send me a direct message to have a chat.

Greater New York City Area

New York, New York

Greater New York City Area

Newark, New Jersey

Manages the complete content life-cycle from ideation to placement and analytics across 12 different business units. Some of the thing I do:• Marketing Automation (Marketo Certified Expert) Administration and Implementation • Content Strategy / Content Style Guide• Persona Development and Management• Corporate Branding• Graphic Design, Print and Web • Video Development, Production and Placement• New Product Introductions and Sales Channel Placement• Lead Copywriting• Blog Authoring, Upkeep and Moderation• Social Media Management• Sales Enablement Content and Distribution• Product Photography• Management of External Vendors

New Providence, Nj

Responsible for the design, development and production of marketing assets/campaigns, including, but not limited to video, product photography, and sales collateral. Controls the implementation, promotion, and analytics of video content through placement both online and via channel partner portals. Serves as the marketing technical lead tasked with screening content and copywriting for customer-facing marketing materials such as product brochures, technical manuals, advertisements, trade show materials, new product introductions (NPI), product change notices, and discontinuation notices. Also serves as the liaison between the Industrial Automation group and the ICD Marketing department to ensure their marketing requirements are being met.Special Projects:Engineered product demonstration tools to create streamlined sales processes and remove technical hurdles for the customer to design in Panasonic product (see Projects section below).Tasked with the overhaul and harmonization of NPI procedures across multiple departments.

New Providence, Nj

Provided pre, and post-sale application and technical support to end users, distributors, and sales force for the SUNX line of factory automation sensors, measurement devices, and safety equipment. Performed technical trainings in-person and via webex to provide anything from basic product knowledge to full scale training on all aspects of comprehension and sales. Served as an extension of the marketing department by creating content that includes, but is not limited to: video production, web content (adobe flash, etc), advertisements, and proofreading datasheets and manuals.

Woodcliff Lake, Nj

Trained new sales hires on product line and provided technical support to sales force as well as customers. Performed marketing analysis work including a sales call efficiency investigation as well as researching potential customers to target for a new product launch. Head of a nationwide effort to network proven applications between salespeople in separate offices to increase overall sales.