Development of the Dublin Contemporary Marketing Strategy for the effective promotion of the event across a variety of platforms and markets;Execution of the domestic and international marketing and communications plan;Budget management with the creation and controlling of all marketing revenue streams ensuring all budgetary restrictions were adhered to;Development and implementation of the New Media Marketing Strategy;Management of overall marketing team and determining departmental action plans, ensuring the timely delivery of same;Development of merchandising and operational systems for sales;Development of sales strategies and overseeing the management of relevant teams;Management of the customer services frame work for the event;Development of relationship marketing strategies and key partnerships with both public and private bodies to provide support both financially and with benefit in kind;Management of key stakeholders, such as tourism bodies and other partner promotional agencies and driving industry initiatives;Research in sourcing and management in developing unique collectable merchandise range.

Key Responsibilities included:Working closely with the CEO and Marketing Director of Ireland’s largest annual Festival which incorporates street theatre, music, dance, visual arts, comedy, film and symposiums;Management of all programme content for PR, advertising and marketing collateral;Development of new strategic digital initiatives, including a Festival iApp (of which in 2010 reached Number 1 in number of downloads, beating Google Earth);Research and tailoring of specific marketing briefs for specialised events, i.e. the Visual Arts Programme of the Festival;Promotion of St. Patrick’s Festival online through design and maintenance of the Festival website and development of online initiatives and collaborations;Evaluation of effectiveness of the Festival website as a key marketing tool encouraging maximum site traffic and providing recommendations;Management of the preparation and production of all the Festival’s print requirements, including the Festival’s Souvenir Programme and brochure, which is distributed with Ireland’s national newspaper;Analysis of web reports detailing visitor information with the aim of increasing accessibility and web traffic;Budgetary management of the Festival’s advertising spend both in print and online; Proof reading of all the Festival’s marketing literature;Coordination of the Festival’s information kiosks and merchandise sales operation;Implementing a branding plan for St. Patrick’s Festival at events.

Key Responsibilities included:Management of the production and execution of the Irish Film Institute’s marketing materials, with particular focus on the monthly programme;Development and coordination of online marketing activity including website and social media forums;Management of the Programme’s monthly distribution process, ensuring the programme reaches both city wide destinations and members in a timely manner;Planning and implementation of Marketing strategies for the various Film Festivals, ranging from the French Film Festival to the documentary film Festival Stranger Than Fiction;Management of the various design agencies, Printers and Mailing Houses to ensure all needs are met efficiently and effectively;Development of promotional initiatives to drive membership sales and attendance figures;Development and implementation of a Customer Loyalty scheme;Rebranding of the Festival programme, in order to prompt people to re–engage with the Institute and to tie in with the recent redevelopment of the Irish Film Institute building;Development and implementation of monthly film previews, working closely with both the distributors and other key stakeholders;Development of weekly and special screening e-zines to an extensive database of members and patrons;Research and development of cross promotional and sponsorship opportunities;Dealing with general public enquiries and ensuring that communication levels with both internal and external customers are maintained.

Key Responsibilities included:Assisting in the running of an international and national media campaign to ensure the widest possible publicity for the Festival of World Cultures, which attracted an audience of over 220,000 and featured artists from over 50 countries over the three day Festival;Development of strategic marketing campaigns for the specific events of the Festival;Designing the Marketing Work Plan to correspond with the marketing brief, programming, design and press schedules; Researching and identifying potential sponsorship opportunities for the Festival; Overseeing the design and maintenance of the Festival website with ‘news’ and additions/edits;Ensuring up-to-date information is secured on relevant external websites and listings, encouraging visitors to the Festival website;On-line research and preparation of artist information for brochure copywriter;Working closely with the Festival team to create and maintain a database of participating artist information and images; Liaising with Distribution coordinator to ensure effective distribution of all print material and assist with display stands; Liaising with partners, sponsors and associates generating maximum marketing opportunities.

Key areas of responsibility:Developing and managing all Point of Sale (POS) for existing Wrigley products through close liaison with the Business Managers and Brand Team;Developing and managing all POS for new Product launches; Developing new in-store Display Units, especially Pre-Packs for new product launches; Developing and managing Premiums and novelties for Sales and Brand Team;Developing Trade Exhibition Material; Budgetary responsibility.

Key responsibilities included:Development and implementation of trading and promotional initiatives for the 4 core brands of Heineken Ireland, including Heineken Green Energy Festival, the Heineken Rugby Cup and Murphy’s Cat Laughs Comedy Festival;Ensuring timely execution of all Off Trade promotions for the 4 brands;Development and Implementation of Customer Loyalty campaigns; Management of national Point Of Sale programme; Management of Promotional Marketing budgets; Managing both internal and external office communications; Agency Management; Continuous liaisons with both Sales and Marketing teams to ensure brand objectives are being met;Monitoring promotional registrations by the sales force as it relates to Off Trade sales channels.