Hello! I'm Dani, a UX designer with over 4 years of experience in the design field. With a background in architecture, I have successfully managed multifaceted design projects, working closely with diverse teams and implementing user-centered design approaches.Throughout my career, I have collaborated with renowned organizations such as UNICEF Mexico, UNHCR Mexico, SEDEMA, CONAGUA, Verizon Communications, and Doordash, contributing to impactful social and environmental initiatives that have benefited numerous end users.As a designer, I aspire to create products that foster connectivity and empower individuals to seamlessly integrate technology into their lives. I strive to develop inclusive, user-friendly interfaces that make technology accessible to everyone. Beyond my professional role, I am passionate about advocating for environmental and social justice, amplifying the voices of those who are often unheard of.Feel free to reach out via DM or email | 📩 dannholy@gmail.com
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Product DesignerEncora Inc.Mexico City, Mexico
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User Experience InternEncora Inc. Aug 2024 - PresentMexico City Metropolitan Area -
User Experience ResearcherShark Think! Jul 2024 - Sep 2024Mexico City, Mexico•Successfully led a team of 4 UX/UI designers to conduct extensive user testing on an MVP, overseeing the execution of over 60 tests with potential users.•Effectively communicated the results of user tests to key stakeholders, skillfully translating research insights into tangible improvements in the final MVP.•Created a comprehensive research script from start to finish to execute user testing of an MVP centered on the financial sector.•Conducted comprehensive usability testing, A/B testing, multiple choice, and KPI evaluation on two MVPs to assess key stakeholder hypotheses thoroughly, using Maze as a User Research platform. -
Architectural Project DesignerArea Comun Jan 2023 - Apr 2023Mexico City, Mexico• Led the architectural design phase of urban planning, public space, landscape, and collective housing projects from start to finish.•Incorporated participatory design as a methodology to involve end users and stakeholders in identifying their needs through interviews, workshops, surveys, and contextual observation.•Achieved client approval for 1 project budget by designing impactful and powerful presentations.
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Design Team LeadNeta Cero Dec 2020 - Jun 2022Mexico City, México•Led the architectural design team and coordinated collaboration with multidisciplinary teams including engineers, biologists, suppliers, and clients, ensuring effective communication and achievement of project goals.•Reduced the demand for training sessions to adopt environmental technologies, by designing and implementing user manuals, infographics, and educational material.•Coordinated the installation of the first three rainwater harvesting systems in homes and schools in Mexico City in collaboration with SEDEMA and CONAGUA. -
Design InternEstudio 3.14 Sep 2020 - Dec 2020Remote•Implemented storytelling in product design projects and content creation for the studio's podcast "En relación constante", maintaining a 4.3 rating on Spotify.•Collaborated with multidisciplinary teams (interior designers, architects, urban planners, and landscape architects) on developing public and private initiative projects from inception to completion. •Designed and implemented graphic material for social media and web.
Daniela Cruz Education Details
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Architecture And Building Technology -
Enviromental And Sustainable Design
Frequently Asked Questions about Daniela Cruz
What company does Daniela Cruz work for?
Daniela Cruz works for Encora Inc.
What is Daniela Cruz's role at the current company?
Daniela Cruz's current role is Product Designer.
What schools did Daniela Cruz attend?
Daniela Cruz attended National Autonomus University Of Mexico, University Of Buenos Aires.
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