Assistant Marketing Manager
Pitlochry Festival Theatre
Created and developed souvenir programme resulting in increased sales of 75% on previous yearManaged direct marketing campaign to database of 60,000. Through database manipulation and targeted campaigns increased response rates by 15%Developed new 'Winter Season' service through local marketing and strategic partnerships with local hospitality providers resulting in an inaugural Winter Season that consistently ran at 80% capacityPlanned and developed new retail operations achieving a 20% increase in sales through a strategy including store expansion, market research into product offering and targeted promotional campaign Was a core member of strategic planning management group, with specific responsibilities in the planning and implementation of the commercial team’s strategic plan Increased brand awareness and recognition through consistent use of design, tone of voice, structure of print elements (Programmes, menus, posters, flyers)