Daniel Crowe Email and Phone Number

We offer export consultancy services across the food and drink industry. We provide a full service consultancy, from individual export training, market identification and development and partner relationship management to holistic outsourced export department services.We have multi-channel experience in over 100 international markets and understand the premium food export offering with particular expertise in leveraging the positive reputation of British food and drink.

Leading the experienced export department to deliver Mackays and Mrs Bridges marmalades, jams, preserves and curds to over 95 countries across the world. Made the authentic way for superior quality and taste.

Working with oil and gas companies across Scotland to increase their international business development activities and their bottom line.Expert in consultative sales, account management, business development, accessing international markets, international trade development and major exhibition management.

Manage annual marketing budget of £300,000 primarily across online channels Grew subscriber database by 10% in first 6 months though improved SEO, PPC and proposition managementCreated, developed and delivered research project to over 400,000 stakeholdersManaged PR activity generating media value of over £100,000 in first 6 monthsCompleted rebrand and repositioning of TalentScotland Magazine to ensure relevance to target audience and synergy with online channelsDelivered events in Scotland, England, France, Spain and USA resulting in over 3,000 subscriber registrations

Generated £180,000 of revenue in year one, 2nd best performance for new staff in 2007Business development resulting in several new clients and 25% increase in revenueGreatly enhanced commercial awareness as well as improving negotiating and influencing skills dealing with senior management in many of Scotland’s largest and most prestigious organisations

Created, developed and managed marketing activity evaluating and reporting returns for specific programmes in the marketing department Rebranded and managed schools programme resulting in increased turnover in year one of 20%Developed youth channels by bringing on new business partners such as 20th Century Fox, WWE and Supplies Team For Schools increasing programme revenue by £75,000 per annumPlanned and executed communications plans for all programmes achieving a media value of £50,000 including TV appearance, radio interviews and printed coverageImproved business to businesses communications through development of corporate brochure, premiums and international event management resulting in new business creation valued at £300,000 in year one.Represented Redeem at various trade exhibitions in the UK and abroad Created, developed and updated customer facing non-commerce websites including www.scoutsappeal.com, www.recycool.org and www.recyclingappeal.comManagement of in-house design and web programming resources including holding creative sessions and writing briefs for web and print

Created and developed souvenir programme resulting in increased sales of 75% on previous yearManaged direct marketing campaign to database of 60,000. Through database manipulation and targeted campaigns increased response rates by 15%Developed new 'Winter Season' service through local marketing and strategic partnerships with local hospitality providers resulting in an inaugural Winter Season that consistently ran at 80% capacityPlanned and developed new retail operations achieving a 20% increase in sales through a strategy including store expansion, market research into product offering and targeted promotional campaign Was a core member of strategic planning management group, with specific responsibilities in the planning and implementation of the commercial team’s strategic plan Increased brand awareness and recognition through consistent use of design, tone of voice, structure of print elements (Programmes, menus, posters, flyers)