Daniel Day Email and Phone Number
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Daniel Day personal email
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Daniel Day phone numbers
I am a marketer who speaks tech, fluently. Over the last 20 years, I’ve managed a wide range of marketing channels and operations that include:• Content creation• Digital / Inbound marketing• Advertising• Tradeshow and live events• Sales enablement• Contact and communication consent management• Product development• Performance analysis and ROIInformed by this hands-on experience, I’ve developed a deep and practical understanding of how to implement and operate the technology that enables marketers to deliver personalized campaigns at scale.My passion for marketing technology is deeply rooted in my hands-on experience leading marketers, channel managers, creatives, and technical developers in deploying customer-centric campaigns. Those real-life insights drive my pragmatic approach to the adoption and growth of technology stacks that are easy to use by marketing and sales teams. In both mid-size and large matrix organizations, I've served as a bridge between idea and technical execution of inbound marketing, lead qualification, content personalization, targeted advertising, and 1:1 customer lifecycle management.
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Head Of Global Digital Marketing Platforms & DataIdexx Nov 2023 - PresentWestbrook, Maine, UsPromoted to oversee all aspects of IDEXX’s digital marketing platforms, website technology, and data. In this expanded role, I am accountable for the vision, roadmap, and delivery of a comprehensive suite of digital marketing tools, creating a unified and data-centric digital marketing ecosystem. In this position I drive innovation and effectiveness across all our digital marketing platforms, aligning technology and data strategies to maximize global marketing impact.
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Senior Global Product Leader, Digital Marketing PlatformsIdexx Nov 2021 - Nov 2023Westbrook, Maine, UsIn this leadership role, I partnered with IT to establish IDEXX’s first digital marketing product management and technical delivery team. Focused on optimizing worldwide digital operations, I was able to lead this team in expanding capabilities by integrating key platforms (MAP, CRM, LMS, Data Clouds), instituting data privacy and consent management processes, along with driving global marketing user adoption of system best practices.
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Senior Digital Marketing Leader, Demand & Lead Generation StrategyIdexx Nov 2020 - Nov 2021Westbrook, Maine, UsTasked with forming IDEXX’s first digital marketing center of excellence. Responsible for designing and optimizing demand generation, onboarding, and loyalty campaigns powered by IDEXX’s digital marketing systems and media agency partnerships.
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Senior Product Manager, Marketing Automation Platforms (North America)Idexx Jan 2019 - Nov 2020Westbrook, Maine, UsPromoted to advance marketing automation at IDEXX. This included establishing the platform vision, providing operational oversight of the systems, and defining product requirements for business process improvements and technology development.
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Marketing Manager, Digital Marketing Operations & TechnologyIdexx Jul 2015 - Dec 2018Westbrook, Maine, UsHired to institute digital marketing operations and technology in North America, focusing on standing up core digital capabilities, including commercial email marketing, landing pages/forms, SEM/SEO, channel analytics, and multi-channel campaign automation.
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Inbound Marketing & Demand GenerationWww.Daniel-Day.Com Jan 2015 - Jul 2015Inbound marketing and demand generation professional. Advising B2B and B2C companies on how to implement value-based marketing programs that build brand awareness, accelerate lead generation, and create great customer experiences.
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Vice President, MarketingSironahealth, A Citra Company Nov 2011 - Dec 2014I served as Vice President of Marketing at SironaHealth, an employee-owned healthcare services and software company, where I lead the company’s branding and lead generation strategy through direct / inbound marketing. This included blogging, search engine marketing, email automation, social media, online and print advertising, public relations, and event participation. Additionally, I oversaw all promotional and direct response marketing activities provided on behalf of SironaHealth clients. These marketing programs helped our clients drive utilization of SironaHealth services within their patient/member populations.
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Director, MarketingSironahealth, A Citra Company Feb 2009 - Nov 2011A SironaHealth founding employee and shareholder. Accountable for launching the SironaHealth brand, implementing our go-to-market strategy, and creating a reliable process for generating sales qualified leads.
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Manager, Strategic MarketingIntellicare Sep 2008 - Feb 2009South Portland, Maine, UsPromoted to reengineer digital marketing strategy, implement a content management system (CMS) for the IntelliCare website, automate the submission and management of marketing generated leads within CRM, and incorporate social media marketing into the communication mix. -
Marketing SpecialistIntellicare Nov 2006 - Sep 2008South Portland, Maine, UsDeveloped, implemented, and provided on-going management of annual direct marketing campaigns to support IntelliCare clients in driving utilization of telehealth services. Campaigns included (but not limited to) direct mail welcome kits, newsletters, postcards, brochures, and emails.
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Marketing CoordinatorIntellicare Nov 2004 - Nov 2006South Portland, Maine, UsHired to support business development teams in the creation of product sheets, case studies, proposals, and presentations. Coordinated responses to Requests for Proposals (RFP), including serving as client point of contact, interviewing IntelliCare subject matter experts, and writing responses.
Daniel Day Skills
Daniel Day Education Details
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Endicott CollegeMarketing And Business Management
Frequently Asked Questions about Daniel Day
What company does Daniel Day work for?
Daniel Day works for Idexx
What is Daniel Day's role at the current company?
Daniel Day's current role is Digital Marketing Platforms & Data Leader | MarTech Product Management | IDEXX.
What is Daniel Day's email address?
Daniel Day's email address is da****@****ail.com
What is Daniel Day's direct phone number?
Daniel Day's direct phone number is +120721*****
What schools did Daniel Day attend?
Daniel Day attended Endicott College.
What skills is Daniel Day known for?
Daniel Day has skills like Marketing Strategy, Lead Generation, Strategic Planning, Marketing, Integrated Marketing, Product Marketing, Healthcare Industry, Healthcare, Email Marketing, Product Development, Management, Social Media.
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