I am a marketer who speaks tech, fluently. Over the last 20 years, I’ve managed a wide range of marketing channels and operations that include:• Content creation• Digital / Inbound marketing• Advertising• Tradeshow and live events• Sales enablement• Contact and communication consent management• Product development• Performance analysis and ROIInformed by this hands-on experience, I’ve developed a deep and practical understanding of how to implement and operate the technology that enables marketers to deliver personalized campaigns at scale.My passion for marketing technology is deeply rooted in my hands-on experience leading marketers, channel managers, creatives, and technical developers in deploying customer-centric campaigns. Those real-life insights drive my pragmatic approach to the adoption and growth of technology stacks that are easy to use by marketing and sales teams. In both mid-size and large matrix organizations, I've served as a bridge between idea and technical execution of inbound marketing, lead qualification, content personalization, targeted advertising, and 1:1 customer lifecycle management.
Listed skills include Marketing Strategy, Lead Generation, Strategic Planning, Marketing, and 31 others.