Daniela De Peña Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Producer for major events including CERAWeek, Qualtrics X4, and Figma Config 2024, delivering exceptional experiences for C-level executives and global leaders. At Figma Config 2024, I successfully managed the Leadership Collective breakout sessions, overseeing the setup, brand ambassador coordination, and technical elements to ensure seamless execution. My strategic leadership in optimizing event logistics and technology consistently enhances participant engagement and operational excellence, setting new industry benchmarks.

Greater Los Angeles Area

At the heart of my #partyinmouth initiative is a passion for transforming the way we think about food—from a daily necessity to a joyful and healthful experience. This platform is dedicated to inspiring individuals to forge a friendly relationship with food, understanding that delicious meals can also be nourishing and that balance is key. Growing up with food struggles, I learned firsthand the impact that dietary habits have on our overall well-being. My mission is to educate people about the power of food and to make cooking a fun, engaging, and enriching part of daily life.Through #partyinmouth, I aim to demystify healthy eating by showcasing how simple and enjoyable it can be to prepare meals that are both beneficial and delightful. I bring a blend of culinary expertise, content creation skills, and an educational approach to each recipe and story shared, making it easier for everyone to embrace a wholesome relationship with food.

Los Angeles, California, United States

At Freeman, I managed large installation and activation projects with budgets over $10 million, leading teams in the transition of accounts from business development to delivery. My innovations in budget workflow significantly enhanced client satisfaction by improving the efficiency and accuracy of financial updates.

Los Angeles Metropolitan Area

In my role as Producer at Jack Morton, I led the production of multiple breakout sessions for AbbVie, enhancing educational and engagement outcomes of the Global General Manager Meetings. My introduction of 2nd screen technology resulted in an 80% increase in attendee interactivity, setting new standards for engagement.

Greater Los Angeles Area

At FreemanXP Agency, I spearheaded the planning and execution of high-stakes events for major tech clients including Google, Visa, Atlassian, and Marketo, demonstrating a sharp acumen for managing complex, large-scale corporate functions. As the lead organizer for the Google Partner Garden Party, I successfully orchestrated this event from the ground up, leveraging my team’s strengths to deliver an impeccable experience that was both engaging and seamlessly executed.My role frequently required international travel, notably to Barcelona, where I was instrumental in managing key events for Visa and Atlassian. My responsibilities included ensuring that every aspect of our plans was flawlessly executed on-site, from logistical arrangements to final event delivery. My multicultural background and language skills were invaluable in these settings, allowing me to navigate diverse teams and client expectations effectively, ensuring that each event not only met but exceeded client standards.

Greater Los Angeles Area

At Summit, I orchestrated unique culinary experiences for a discerning global audience of leaders from diverse fields like technology, art, and science. Set in downtown Los Angeles’ historic Broadway Theater District, my role involved transforming high-profile venues—including luxury hotels and rooftop lounges—into captivating settings for networking and collaboration. I tailored each event to not only offer exquisite dining but also to facilitate engaging interactions among influential attendees, ensuring each gathering was both memorable and impactful.This role combined strategic planning with creative execution, allowing me to enhance the overall event experience through innovative culinary presentations that complemented the prestigious atmosphere and met the sophisticated tastes of our guests.

Washington D.C. Metro Area

As the inaugural Director of Programming at SPROCKIT, a pioneering media and entertainment startup incubator conceptualized by founder Harry Glazer, I played a pivotal role in transforming visionary ideas into tangible, operational programs. Tasked with bringing the founder's innovative concepts to life, I spearheaded the development and execution of a diverse range of projects, securing essential funding from the National Association of Broadcasters to kickstart our initiatives.In this dynamic role, I managed multifaceted events involving C-level executives in Media and Entertainment across major U.S. cities including Las Vegas, New York, Los Angeles, Washington D.C., and Silicon Valley. My responsibilities encompassed all aspects of event planning and management, from initial concept development to on-site execution, ensuring each event not only met but exceeded expectations in delivering valuable experiences.My tenure at SPROCKIT was marked by a rigorous approach to strategic planning, stellar organizational skills, and a knack for seamless execution under pressure. I effectively wore multiple hats, coordinating with various stakeholders to ensure alignment and integration of business goals with event outcomes, thereby solidifying our reputation within the industry.

Rome And Milan, Italy

During my time in Italy, I embraced the dual roles of teaching English and conducting weekend cooking classes, which sparked my passion for culinary arts and education. In these roles, I developed engaging lesson plans and interactive cooking sessions, improving my ability to communicate complex concepts in simple, enjoyable ways—a skill that has greatly influenced my current career in culinary content creation. Facing challenges such as language barriers and cultural differences, I learned to adapt and integrate Italian culinary traditions into my work, enriching my approach to food content and event management. This transformative experience not only broadened my professional skills but also deepened my personal appreciation for how food can bridge cultural gaps and create lasting connections.

Bachelor Of Science, Business Administration; International Business

Bachelor Of Science, Business Administration; International Business