Tour2.0 is the leading provider of unique urban, cultural, and community tourism experiences within South Africa. We took the company from an idea and built it into a profitable company that:1. Started with 3 experiences in Gauteng and grew our presence nationwide, with over 70 experiences within South Africa. We were looking to expand to 5 countries on the African continent before the pandemic hit;2. Is recognised as a leader within our niche in the tourism sector;3. Attracted capital from state and private institutions; and4. Is a preferred supplier to major inbound and international outbound tourism entities within South Africa, USA, Europe, Australia, and South America.The above was achieved within a period of 7 years and without having any prior experience in the tourism sector.My responsibilities in the company are to:1. Manage the operational team.2. Compile monthly reports on the company’s performance.3. Compile board packs and present it to the board.4. Get new business and manage existing clients.5. Look for new territories to expand.6. Raise and ensure that there is enough capital to meet overheads and achieve our strategic objectives.7. Identify strategic partners that can add value to the company’s strategic objectives.8. Ensure that the company’s vision is achieved.9. Oversee the marketing collateral to ensure that our marketing efforts are in line with our brand values.10. Manage relationships with key stakeholders.11. Ensure that the customer service standards are met.12. Attend key conferences locally and internationally.13. Recruit and retain key talent. We have been fortunate enough to be the recipients of the following awards:1. Social Innovation Award by the South African Breweries Foundation.2. Top five ICT innovations by the Gauteng Accelerator Programme.

At Adidwa Group we understand that for our children to inherit a better continent, we need to ensure that we put our skills to good use on projects that have a positive impact on African society. We aim to create new African perceptions and do this through the big or small projects, because, we believe, any effort that positively impacts society counts.

Project Overview:Majority of youth in Africa do not have stable economic opportunities. Of Africa’s nearly 420 million youth aged 15-35, one-third are unemployed and disenfranchised, another third is vulnerably employed, and only one in six is in wage employment. In response to this need, The British Council has developed and designed the Innovation for African Universities (IAU) project, part of the Going Global Partnerships programme, to foster the culture of innovation and entrepreneurship within universities. The programme further aims to facilitate the development of skills required to build industries, companies, products and services. The IAU project is designed to support the development of Africa – UK University Partnerships that build institutional capacity for Higher Education (HE) engagement in entrepreneurship and innovation ecosystems in selected African countries (Nigeria, South Africa, Kenya and Ghana).The overarching programme objective is to strengthen the capacity of Universities and increase their capability to participate and provide meaningful contributions as key players within the entrepreneurship ecosystem. The desired results and impact from the partnerships include a strengthened entrepreneurship ecosystem and improved support for young people seeking to develop job creation entities and sustainable enterprises.My Role:My role is to guide the team and work with a variety of South African HE institutions and with fellow network partners - such as Strathmore University (Kenya), University of Ghana, Sustainable Travel and Tourism Agenda (Kenya) and University of Brighton (United Kingdom) – to ensure that the key objectives of the IAU programme are met.

My role was to work with the Chairman and Executive Director of RETOSA to get various stakeholders (Public and Private), within the tourism sector in the SADC region, to draft and implement policies that would be accelerate the inclusion of more youth within the tourism value chain. We were also required to educate the youth about the various opportunities created following our interventions and how they could become meaningful contributors and beneficiaries within the tourism value chain.

GenSave is a complete service provider for the supply, design, and installation of energy-saving and generating solutions. We provide our clients with risk-free solutions to minimize the impact of increasing energy and maintenance costs through professional and client-oriented services.My roles were to:1. Identify clients (residential and commercial) looking to generate savings on their property.2. Develop proposals that highlighted the interventions required to generate the client savings, the savings that they will achieve, the investment required to achieve this, and the proposed financing options.

I worked on the Nokia Global account as a facilitator in the Global JWT Transmission pilot. My role involved dealing with over 53 markets, in a Project Managing role, to implement numerous processes that will achieve efficiencies within the Nokia Global Account, and I reported directly to the Global Director.

I worked in the Client Services division within JWT and worked on the Nestle Chocolate and Nestle Ice Cream accounts. Within my first year of working, during the period of 1st of June to 30th of July 2010, I was provided with the opportunity to prove my worth to JWT by managing the various campaigns happening simultaneously on both the Nestle Chocolate and Ice Cream accounts, all in the absence of an Account Manager and Account Director. When this period was complete I was nominated for the JWT “Walter Award” (which is an internal award that is given to the outstanding employee of the month) and in October 2010 I finally won the Walter award.

During my 3rd year at the AAA school of advertising (2009) I also volunteered to work at an advertising agency called Zanusi Branding Solutions. Under the leadership of Madeleine Wickins, I was provided the opportunity to facilitate the logistics of the Arts Alive events(Joy of Jazz etc).

I was responsible for organising presentations to agencies such as: OMD (Benmore gardens), B&C group (Kensington), The Mediashop (Morning side) and Youth Dynamix (Rivonia). David Shmuckler and I presented to these companies about the benefits of Loxion Media as an advertising medium. I was 18 at and a 2nd year at the AAA school of advertising at the time and this experience developed my presentation and my strategic skills. I would Like to thank David Schmuckler for providing me with this opportunity and mentoring me through this period of time.