Daniela Eder work email
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Daniela Eder personal email
Experienced global marketer with a love for numbers and a passion for strong business results. Over 10 years of experience in retail and traditional fmcg/cpg. Skilled in portfolio strategy, renovation/innovation, brand building, promotions and licencing, retail strategy and execution. Speaks several languages.
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Chief Product OfficerShareMunich, By, De -
Chief Marketing OfficerShare Jan 2024 - Present• Company pnl joint responsiblity -
Portfolio & Brand DirectorShare Jun 2023 - Dec 2023Berlin, Germany• Responsible for company portfolio strategy, including business prioritization & skus rationalization (from 140+ skus to 50+ skus), while keeping revenue stable• Responsible for implementation of a more consistent look & feel of the brand• Responsible for stretching the brand into different territories, including licensing & product collabs• Led the product development, business category, brand & creative teams (26 people)
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Director Portfolio - FmcgShare Dec 2022 - May 2023Berlin, Germany• Reorganized the product & business category teams to better align with company ambition & needs• Optimized innovation process, for leaner & faster set up
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Global Head Of BrandsWow Tech Group Mar 2022 - Dec 2022• Responsible for the brand strategy & execution of several premium & affordable brands across all channels B2B and B2C, including 20 product launches• Led development of best in class brand management practices within marketing department, resulting in more streamlined & focused product portfolios, rebranding where needed and consumer first focus -
Global Portfolio ManagerWow Tech Group Sep 2021 - Mar 2022Berlin, Germany• Launched new brand in 9 months, from product development to brand strategy and execution, leading to offline listings in all major retailers incl Walmart USA, DM, Rossman, BIPA, etc
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Global Portfolio Strategy LeadNestlé (Cereal Partners World Wide) Jan 2016 - Apr 2018Lausanne, Vaud, Switzerland• Led cross functional & cross regional team in implementation of all global renovation & innovation projects (25+ brands, 300 recipes & 15 factories)• Led & presented monthly updates to CEO and his leadership team -
Global Licensing LeadNestle S.A. (Cereal Partners Worldwide) Jul 2014 - Jan 2016Lausanne, Vaud, Switzerland• Led all global licensing executions (80+ countries, 40+ languages) from concept creation to in market execution• Managed all strategic partnerships & led all global communication development, including several firsts: animation tv ad, blogger outreach, animated posts, mobile games
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Innovation Strategy LeadGeneral Mills Jul 2013 - Jul 2014Minneapolis, Minnesota, United States• Led cross functional team from white space analysis to implementation with expected sales of USD 100M • Led cross functional team on building a 4-year innovation pipeline & NPD business model for newly created division -
Brand Strategy LeadGeneral Mills Mar 2012 - Jul 2013Greater Minneapolis-St. Paul Area• Led cross functional team in turnaround strategy via a franchise approach • Managed brand budget (USD 50M), forecast & performance analysis • Led cross divisional team in innovation & productivity strategy for cereal division, generating over USD 15M in savings
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Senior Strategy AnalystWalgreens Jan 2009 - Aug 2010Chicago, Illinois, United States• Led market head (Florida) on retail & customer strategy, leading to implementation of 85% of recommended strategies• Presented the short- & long-term strategy for Florida (> 260 stores) to CEO and his leadership Team -
Strategy AnalystWalgreens Jun 2007 - Jan 2009Greater Chicago Area• Developed growth and analysis models for strategic key areas for the company (liquor, growth areas, divestitures, m&a, etc)• Led market analysis of key strategic areas across the US
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Co FounderDodik Trucking Inc. May 2005 - Jun 2007Rockford, Illinois Area• Started family business & made it operational within 3 months• Managed the daily operations (incl. a staff of 9 people), leading to firm’s profitability within a year of operation
Daniela Eder Skills
Daniela Eder Education Details
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Bachelor Of Arts - Ba -
Master Of Business Administration (M.B.A.)
Frequently Asked Questions about Daniela Eder
What company does Daniela Eder work for?
Daniela Eder works for Share
What is Daniela Eder's role at the current company?
Daniela Eder's current role is Chief Product Officer.
What is Daniela Eder's email address?
Daniela Eder's email address is da****@****hare.eu
What schools did Daniela Eder attend?
Daniela Eder attended Northwestern University, University Of Michigan - Stephen M. Ross School Of Business.
What skills is Daniela Eder known for?
Daniela Eder has skills like Leadership, Marketing Management, Product Marketing, Portfolio Performance Analysis, Social Media, Strategic Partnerships, Creativity Skills, Brand Development, Microsoft Powerpoint, Portfolio Management, Data Analysis, Forecasting.
Who are Daniela Eder's colleagues?
Daniela Eder's colleagues are Tolga Künalp, Vishal Singh, Luiza Braulio Santos, Simone Hauke, Inka H., Kiran Jangid, Ajay Bhil.
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1mercedes-benz.com -
Daniela Eder
Cologne Bonn Region -
Daniela Eder
Frankfurt Rhine-Main Metropolitan Area
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