Daniela Eder Email & Phone Number

Munich, BY, DE

• Company pnl joint responsiblity

Berlin, Germany

• Responsible for company portfolio strategy, including business prioritization & skus rationalization (from 140+ skus to 50+ skus), while keeping revenue stable
• Responsible for implementation of a more consistent look & feel of the brand
• Responsible for stretching the brand into different territories, including licensing & product collabs
• Led the product development, business category, brand & creative teams (26 people)

Berlin, Germany

• Reorganized the product & business category teams to better align with company ambition & needs
• Optimized innovation process, for leaner & faster set up

• Responsible for the brand strategy & execution of several premium & affordable brands across all channels B2B and B2C, including 20 product launches
• Led development of best in class brand management practices within marketing department, resulting in more streamlined & focused product portfolios, rebranding where needed and consumer first focus

Berlin, Germany

• Launched new brand in 9 months, from product development to brand strategy and execution, leading to offline listings in all major retailers incl Walmart USA, DM, Rossman, BIPA, etc

Lausanne, Vaud, Switzerland

• Led cross functional & cross regional team in implementation of all global renovation & innovation projects (25+ brands, 300 recipes & 15 factories)
• Led & presented monthly updates to CEO and his leadership team

Lausanne, Vaud, Switzerland

• Led all global licensing executions (80+ countries, 40+ languages) from concept creation to in market execution
• Managed all strategic partnerships & led all global communication development, including several firsts: animation tv ad, blogger outreach, animated posts, mobile games

Minneapolis, Minnesota, United States

• Led cross functional team from white space analysis to implementation with expected sales of USD 100M
• Led cross functional team on building a 4-year innovation pipeline & NPD business model for newly created division

Greater Minneapolis-St. Paul Area

• Led cross functional team in turnaround strategy via a franchise approach
• Managed brand budget (USD 50M), forecast & performance analysis
• Led cross divisional team in innovation & productivity strategy for cereal division, generating over USD 15M in savings

Chicago, Illinois, United States

• Led market head (Florida) on retail & customer strategy, leading to implementation of 85% of recommended strategies
• Presented the short- & long-term strategy for Florida (> 260 stores) to CEO and his leadership Team

Greater Chicago Area

• Developed growth and analysis models for strategic key areas for the company (liquor, growth areas, divestitures, m&a, etc)
• Led market analysis of key strategic areas across the US

Rockford, Illinois Area

• Started family business & made it operational within 3 months
• Managed the daily operations (incl. a staff of 9 people), leading to firm’s profitability within a year of operation

Bachelor Of Arts - Ba

Master Of Business Administration (M.B.A.)

Activities and Societies: Michigan Business Women (VP of Marketing), Ski Club (VP of Finance), Marketing Club (Mentor), Ross Student.