Daniela Encalada Email & Phone Number

Miami, Florida, Us

- Digital Marketing Agency that has partners with more than 15 years of experience in e-commerce, communications, innovation and technology.- Our creative team from Latam develop strategies using a customer centric approach to ensure your business is continually growing over time. - We provide services such as: Meta Ads, Content Marketing, Website Creation & Optimization, Social Media Marketing, Search Engine Optimization (SEO), Paid Search (PPC) using Google Ads, Google Analytics and Digital Marketing Strategy.- Our goal is to help entrepreneurs, start-ups and SMBs reach digital markets using the principle of engagement. - We have clients in: USA, Spain, Costa Rica, Colombia, and Ecuador.

Palmetto Bay, Florida, Us

- Pitched trendy topics on the wedding/events industry to create blogs and strategically rank higher on Google highlighting the company's work; collaborated with graphic design to post on different online channels

Weston, Florida, Us

- Directed the marketing department with a $300K budget annually for campaigns in digital and retail channels- Exceed the KPIs established using SMART goals and digital tools to work efficiently - Boosted the Google page rank to 1st in six months using SEO organic strategies like blogs and forums- Led the creative team to launch successfully six new platforms within a year ensuring processes are delivered according to each market- Executed a marketing plan which included a customer’s journey and strong loyalty campaigns to recover old clients

- Coordinated product launch to the snack bar, increasing the average sale per transaction- Controlled and optimized online ticket buying channels, decreasing waiting time at counters- Developed digital campaigns to increase the occupancy- Incorporated commercial alliances to strengthen the loyalty program, improving card usage in six months

- Supervised and handled refund/compensation procedures, enhancing customer satisfaction in one year- Improved the UX on digital touch points to increase sales and customer loyalty- Helped creating viral videos for 700K social media followers reaching over 1,5 million views

Bogotá, Cundinamarca, Co

- Gained 3,000 followers in two months by ensuring all social media pages own interesting content based on a scheduled calendar- Monitored and measured online community with reports that surpassed expectations from 0.5% to 3% in engagement the first year- Created blogs and articles whose contributed to enhancing the after-sales interaction and new sales up to $ 1,000 monthly

- Programmed weekly content to social media, optimized the website 100% with a fresh layout and created awareness for upcoming events through flyers and blogs, bringing 10 new members and two sponsors in one semester

Bogotá, Cundinamarca, Co

- Generated a 30% sales increase in the team by establishing a positive rapport with customers- Fostered a new robust sustainable network of buyers using social media as a sales channel and acquired an average of 5 new clients per month- Built loyalty through the implementation of articles about the travel industry on the company's blog

Bogotá, Cundinamarca, Co

- Implemented a 100% new website for the Brazilian market and oversaw all processes according to the brand needs- Planned a sales strategy for that product line through online marketing tools to position higher than the competitors- Controlled the project’s cash flow, managed daily operations and delivered weekly reports

Certificate, Product Management

Master Of Science - Ms, Marketing

Bachelor Of Science (Bs), Marketing/Marketing Management, General

Associate Of Arts (A.A.), Liberal Arts And Sciences/Liberal Studies