Daniela Ernst-Ataman Email & Phone Number

Germany

Rottendorf, Bavaria, Germany

■ Head of Design s.Oliver RED LABEL Women, the casual womenswear line within the S.OLIVER GROUP.■ Providing the creative direction for the international, omni-channel collection, leading the design team and overseeing the product development.

■ TREND.FASHION.DESIGN.BRAND CONSULTING: Creative Strategy⎮Concept Building⎮Colour Cards⎮Trend Research, Analysis & Forecasting⎮Market Analysis & Storecheck Reports⎮Brand Strategy & Brand Image

■ Head of Design Womenswear ORSAY, the German womenswear fashion retailer with over 650 stores in Europe■ Providing the strategic, creative direction for the global, omni channel collection with the focus on re-branding and modernization of the overall assortment■ Performing the business responsibility for 3 modules, providing outfits and occasional looks (Colour Stories, Business Looks & Party)■ Cooperating effectively with brand & marketing, market management, merchandise planning, retail store management, visual merchandising, sourcing & quality department

Moscow, Russian Federation

■ Head of Design Womenswear O'STIN, the largest Russian fashion retailer with over 730 stores in the Russian Federation, Belarus, Kazakhstan, Ukraine & China■ Planned strategic internationalization of the brand for competitiveness in a highly competitive market while developing clear design processes■ Performed the creative responsibility for 5 womenswear divisions (48% of company revenue)■ Implemented an international design strategy and obtained significant impact on re-focusing the brand DNA while enhancing a sub-brand clarity■ Developed clear design processes as macro concept, colour management including new tools & processes, and created a new brand book■ Interfaced effectively with visual merchandising, marketing and brand management and prepared creative briefings

Düsseldorf Area, Germany

■ Provided leadership and the creative / strategic vision for the global women's casual collection (Esprit's largest division with a turnover of approx. €700 M/year)■ Installation of change management to transform the brand into a vertical integrated business model together with ensuring the ESPRIT product DNA and creative ID■ Created the half-year concept, colour concepts, graphic direction, and key items & key looks■ Controlled the whole design process from first sketch to salesman samples, ensured a consistent handwriting■ Managed & mentored a team of 25 international product & graphic designers

Düsseldorf Area, Germany

■ Senior Designer & Design Manager, responsible for Esprit's woman casual line. Product focus: main wovens.

■ Trendscout & Designer @Zamira Fashion Ltd., Hongkong, China■ Fashionscout @President Fashion Ltd., Zürich, Switzerland■ Creative Director @Kyo my Friend, Istanbul, Turkey■ Head Designer @Vanilia Fashion GmbH, Neuss, Germany

Düsseldorf Area, Germany

■ Executive product manager for Esprit's woman casual line, responsible for knits (circular & flat knits) with the leadership of 16 employees

Duesseldorf Area, Germany